If you know your period is right around the corner, but it hasn't quite started yet, consider putting on a pad or pantyliner before you go to bed. Doing so will help prevent leaks if you unexpectedly start your period during the night.  Tampons shouldn't be inserted before you've started your period, as this can lead to bacterial buildup. Menstrual cups are usually okay to insert right before your period, though.  If you've just started getting periods and they aren't regular yet, it can be tricky to know if you're close to starting your period. Try looking for signs of PMS you might get - do you feel more bloated or sore, get a lot of acne, experience spotting, get cramps, have mood swings, or other pre-period symptoms? The more blood your pad or tampon has already absorbed, the less it can take in during the night (meaning, more leaks!). To combat this, put on a fresh pad or insert a new tampon right before you go to bed. It helps you feel fresher, too.  It's best to switch from a tampon to a pad before you sleep, since leaving a tampon in overnight can cause infections or toxic shock syndrome. If you use a menstrual cup, empty it before you sleep. Towels themselves don't prevent leaks, but if you do leak, using one can help to minimize the damage done to your sheets and mattress. To avoid having the staining issue with towels, make sure they're dark colors as well. Similar to the sheets, having "period towels" can be useful. There's no real "right" or "wrong" position to sleep in while on your period, but it's encouraged to sleep in a position that's most comfortable to you. This will help keep you from moving around too much, leading to less bunching in pads - and therefore, less leaking. As a bonus, it also helps you to fall asleep easier! Regardless of how you sleep, try to keep your legs closed rather than sprawling out across the bed. If your legs are wide open during the night, your pad may move while you sleep. Even if you haven't leaked during the middle of the night, you'll still want to take caution when getting out of bed. Especially during a heavy flow, sitting up will cause all the blood to come out very quickly, which can potentially stain your underwear and sheets. You may even want to try "log rolling" out of bed to avoid getting blood on your sheets if you know you're going to bleed through your clothes.
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One-sentence summary -- Wear protection if you think you may start your period during the night. Change your pad or tampon before going to bed. Put a dark towel on your bed. Sleep in a comfortable position. Get out of bed slowly in the mornings.


Be aware that it is impossible to appeal to 100% of the market. You cannot satisfy everyone. With this in mind, focus on your target market. Identify what their needs are and do your best to meet those needs. Some examples of target markets are:  Teens, students and young adults. This is a large and ethnically diverse market. Fast-food or quick-service restaurants are popular with this market. Families with children. Good value and a child friendly atmosphere are important here. Menus should cater to both adults and children. Empty nesters. Empty nesters consist of people aged between 50 and 65 with grown children who no longer live at home. This group tends to have a higher income and typically visits upscale restaurants. They are less concerned with price and are more focused on excellent service and outstanding food. Appeal to this group with elegant surroundings and a sophisticated ambiance.  Vegetarians. Restaurants catering specifically for vegetarian and vegan customers are becoming more and more popular. A grand opening is the best time to get press for your restaurant. Although it can be costly, the money you spend on your grand opening will be worth it if your restaurant gets publicity. A successful grand opening takes time and planning, so choose the date well in advance and consider hiring a local publicist to help with the advertising. Here are some ideas to help make your grand opening a success:   Hire photographers. Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.  Invite a reviewer. If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.  Invite a local celebrity. If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.  Provide entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember. Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours. Facebook, Twitter, Foursquare, Yelp and other social media sites are this generation’s means of word of mouth marketing. Promote social media activity that promotes your restaurant by offering various incentives such as:  Free drinks for checking in to Foursquare while at the restaurant. Receive 10% off your next bill with a Yelp Review. Dessert thrown in with any entrée order with a location update in Facebook. The right restaurant logo can get customers' mouths watering before they even see the menu. Create a unique and eye-catching logo which your customers will come to associate with great food and top-notch service.
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One-sentence summary -- Know your target market. Plan your grand opening. Place traditional ads. Offer incentives using social media. Create a logo that can catch on.


If you didn’t brine the turkey and haven't emptied out the neck cavity, do so now. You can either discard the giblets or keep them for making broth or gravy.  To find the giblets, you must first locate the head of the turkey. Look at the orientation of the legs, because they will always point toward the back of the turkey, meaning the head is opposite.  At the head of the turkey, there will be a flap of skin that covers the neck cavity, and the giblets will be located in here. Pull up the flap, place your hand in the cavity, and pull out the giblets. You may also have to remove the neck, which will likely be located in the cavity between the legs at the back of the turkey. You may also find a premade gravy pouch in either of the cavities, which you can either use or discard. Put the onion, apple, and cinnamon stick into a small saucepan. Cover them with water and bring them to a boil over medium heat. Once the water starts simmering, allow it to boil for 5 minutes. Remove the pan from the heat, strain the water, and allow the aromatics to get cool enough to handle. You don’t have to boil the aromatics first, but it will help release the flavors of the onion, apple, and cinnamon, which will help to give the turkey some subtle flavors and keep the meat moist. Place the strained and cooled onion, apple, and cinnamon stick inside the bird’s large cavity. You can also fill the cavity with other or additional ingredients, such as:  Apple slices Orange slices Crushed garlic Fresh or dried herbs, such as rosemary, thyme, and sage This will be rubbed on the skin of the turkey to make it crispy, tasty, and golden brown. In a food processor, mix together the butter, herbs, salt, and pepper. Using your hands or a basting brush, spread the herb butter all over the turkey’s skin.
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One-sentence summary --
Remove the neck and giblets. Make the aromatics for the cavity. Place the aromatics in the cavity. Baste the turkey with an herb butter.