Problem: Article: You want your attention to be as close to 100% on the cat as possible. Massaging your cat lovingly for even a few minutes can be as good as a full half hour of petting, so focusing on the cat will be very beneficial. You can get your attention on the animal by relaxing with a few deep breaths. Get into it—the cat will thank you! You can give yourself some great practice that won't tire out your massage hands just by visualizing the massage you will give. This kind of concentration is known as centering, and it will help keep you from getting sore as you massage your cat. The best atmosphere for massaging your cat is one that is calm, quiet, and peaceful. Loud people—such as children—in the room may not be very comforting to your cat, and can detract from the benefits of massage. Thus, you should pick the most peaceful time and place for your cat's massage to have the best impact.
Summary: Focus intently on the cat. Visualize giving your cat the perfect massage. Prepare the massage space.

Problem: Article: If your fish's fin rot does not improve within a few days of cleaning and treating the tank, you may want to try antibacterial fin rot treatment. You can find this medication over the counter at your local pet store. Look for fin rot medication that is made for your type of fish, such as fin rot medication for a Betta fish or a goldfish. Follow the dosage directions on the label.  These medications often contain antibiotics to kill off the fungal infection, such as erythromycin, minocycline, trimethoprim and sulfadimidine. Make sure the fin rot treatment does not contain any organic dyes, as they can be toxic to certain fish. Popular types of fin rot treatment include Jungle Fungus Eliminator and Tetracycline. You can also use brands like Maracyn, Maracyn II, Waterlife- Myxazin, and MelaFix. An alternative to commercial medication is the use of tea tree oil and salt. However, tea tree oil is not considered a reliable treatment and should be used as a preventative measure rather than a cure. You may need to supplement the tea tree oil treatment with antibacterial medication or antibiotics.  You can add a one to two drops of tea tree oil to the tank water to keep the water clean and sterile. Make sure your fish do not react negatively to the tea tree oil before you add more to the tank the following day. Tonic salt, or sodium chloride, can also be used to prevent fin rot. Add 1 ounce salt per gallon of tank water. Only use tonic salt on salt-tolerant freshwater fish. When you treat your sick fish with medication, you should supply extra oxygen so your fish can breath. Medications tend to leech oxygen from the tank water so you will need to give your fish some supplemental oxygen to keep him healthy. Set up an air pump, an airstone, or aquarium housing in your tank to inject more oxygen into the water.  If your fish is a Betta, set the air pump on low so the current is not too high, as a high current can be stressful for Betta fish. You should only use the medication for the duration of time specified on the label. Medication can be stressful for fish and should only be used on a by need basis.
Summary: Use antibacterial fin rot treatment. Try tea tree oil and salt. Use an air pump or an airstone when you put medication into the tank.

Problem: Article: When your child comes home with lice, it is critical not to allow the lice to spread to your other children or the adult members of your family. Remember, you are equally exposed when treating your child, so cover your head and check yourself rigorously for exposure after treating your child.  Scientific findings suggest that animals are not at risk for contracting head lice from humans, so don’t worry about your dogs, cats, or other animals. Lice can live on bed linens, towels, stuffed animals and in thick carpeting. They can also survive on hair care devices, like combs or brushes, for a short period of time. Identify all surfaces which could have potentially come into contact with the infected individual. Any items like sheets, towels and stuffed animals can be cleaned in a washer and dryer. However, be sure that wash these items with the “hot water” setting on your washer. It typically requires a temperature of 130 °F (54.4 °C) to eliminate lice and their nits. Also, be sure to dry these items on the hottest setting your dryer provides. Be sure to vacuum all of your rugs, carpets, cloth blinds, tablecloths, or any other soft fabric items with the highest setting your vacuum will allow. Once you have done this, immediately throw away the vacuum cleaner bag to prevent lice from escaping. Place hair-care items like combs, barrettes, hair ties, headbands, and brushes in rubbing alcohol or medicated shampoo for at least one hour. Lice infestations are often difficult to eliminate entirely, so be sure to monitor your house and the people in it to ensure the lice have not survived on a surface you forgot to clean or in the hair of another person in your household. Being vigilant can help you avoid re-infestation.
Summary: Avoid exposure. Identify any surface on which lice can live. Clean affected surfaces with hot water. Vacuum all non-movable surfaces. Soak all hair-care tools. Monitor for the near future.

Problem: Article: Make sure that your headline and the first paragraph, in particular, communicate that your content is newsworthy. Generally, your contacts will prefer to receive news releases either by fax, mail or e-mail. Send your release the way that the publication wants it sent. Don't worry too much about finding out which exact individual you should send your release to if you don't have a lot of time. Get the person's title right, and that should be sufficient. Your release may need to coincide with an event or product launch. Otherwise, submit the release early in the week and early in the day. Choose an atypical time, such as 9:08 a.m. instead of 9:00 a.m. Doing this will keep your release from getting lost at the top of the hour. Type or paste your content directly into the body of an e-mailed press release. Many journalists delete e-mails with attachments because they take too much time to download and may contain viruses. Send your press release to 1 publication at a time or blind carbon copy (BCC) the recipients to make the news release submission seem more personal.  Some outlets may prefer that you upload the press release directly to their website over a secure submission platform. Avoid sending media files over e-mail. Large files will clog an inbox and may end up in the junk mail folder. Send your contact person a link to your media through a service like Box or Dropbox. Alternatively, state that photos and videos are available upon request. Ask if the recipient has received the release and offer assistance or further information as needed.
Summary:
Reread your press release and proof it for errors. Research and follow each outlet's submission guidelines. Determine the timing of your press release. Submit your press release according to the required guidelines. Add media such as photos and videos to your submission to increase your readership. Follow up with a phone call.