The simplest way to divide your customers is based upon demographic data. These include how old they are, their occupations, and their levels of education and income. This might also include their gender, marital status, and number of children. Unlike some other criteria, knowing how your customers are split based on these criteria alone is useful. For example, if your clients are primarily young people, you can make advertising choices to reflect their interests. Create segments that represent different parts of your service area, whether it's a small neighborhood or the whole country. Marketing client segments would also be influenced by factors such as population density, rural versus urban living, and climate. You might also split your customers into domestic and international groups. Divide them into groups depending on which products they buy, how often, and how they purchase each product. Look at customers who have only purchased one item, returning customers, and new customers. You can also separate customers by the amount sales they have contributed to your business (lifetime value). You can also separate customers based on where they purchased your product. For example, customers may buy your products on the computer, on their phone, or at a physical store. Psychographic segmentation is a murkier criterion for separating customers that splits them up based on their lifestyle choices, values, and attitudes.  Groups might include customers that strive for "clean" or "green" living, religious customers, or customers that support a certain cause or charity, for example.  Psychographic information is best obtained through surveys or focus groups. Psychographic traits may be applied broadly to different generations, such as baby boomers and millennials. This segment considers the ways in which a product is beneficial to the customer. The more benefits a product has, the more places and ways an advertiser can place the product. As a result, the marketing efforts for one product will gain a better response than a single position in the market. Benefits might include a low price, specific features of the product, customer service, or product quality.

Summary: Divide your customers into demographic groups. Separate clients based on location. Segment each contact by identifying product purchasing histories. Opt for psychographic segmentation. Consider dividing customers into benefit groups.


Outlook cannot sync both ways with calendar services, except Outlook.com (Hotmail). Instead, you can set Outlook to subscribe to your calendar, and it will automatically update when you make changes to your web calendar. Changes made to your Outlook calendar, however, will not be synced back to your web calendar.  To sync an Outlook.com account, including the calendar, click the File tab and then click the "Add Account" button. Enter your Outlook.com account information and follow the prompts to sync your accounts. The ICAL address is a link to your web calendar that allows Outlook to stay updated. The process for finding the ICAL address depends on the calendar service:   Google Calendar - Log in to your Google Calendar. Hover over the calendar you want to share with Outlook and click the Menu button that appears. Select "Calendar Settings" and then click the ICAL button next to "Private Address". Copy the address that is displayed. Yahoo! Calendar - Log into your Yahoo! Calendar. Hover over the calendar you want to share with Outlook and click the Menu button that appears. Select "Share..." and then check the "Generate links" box. Copy the address in the "To import into a Calendar app (ICS)" box. Facebook - Log into your Facebook account. Click the "Events" option in the left menu. Right-click the "Upcoming Events" link and select "Copy". This link is in the small box underneath the "Events Happening This Week" box, found on the right side of the page. iCloud - In order to add your iCloud Calendar to Outlook, you'll need to install the iCloud Control Panel. Outlook 2013 - You can select Calendar from the row of buttons along the bottom of the window. Outlook 2010, 2007, and 2003 - You can select Calendar from the list of buttons in the lower-left corner of the window.  .." and paste in the ICS address. Click Yes when prompted to add the internet calendar.  You can click Advanced... to add a description or rename the calendar. This is a fairly common problem when connected to an Exchange server, and requires a special tool to fix on your computer. It happens when files get corrupted during the sync process.  Download the CalCheck program from Microsoft here. Unzip the program and drag CalCheck.exe to a convenient location on your computer. Hold the ⇧ Shift key and right-click in the folder that contains CalCheck.exe. Select "Open command window here". Type calcheck.exe -f and press ↵ Enter to run the program and attempt to fix any corrupted files.

Summary: Understand what will happen when you import a calendar. Find the ICAL address for your calendar. Open Outlook and select the Calendar section. Click the "Folder" tab, and then click "Open Calendar". Select "From Internet. My calendar is not staying synced with my iPhone.


The first step is to shut off the water for the bathroom you’ll be working in. Locate the main line and turn it all the way off. Then, turn on the faucet in your tub to drain the lines. Use a screwdriver to unscrew the faucet and disconnect it from the water lines by unscrewing it. Remove the handles, overflow drain cover, and the drain cover on the bottom of the tub. If you have a showerhead, remove that as well.  You may need to pry off a plastic cover to gain access to the screws. You may be able to reuse some of these accessories, so keep them if you don’t want to buy new ones. You need to expose the studs in the wall in order to install a new bathtub, so you must remove the existing surround and the drywall behind it. Using a utility knife, cut through the drywall around the outside edge of the entire surround. Then, use a pry bar to pry the drywall and surround or tiles out of place. Be careful not to damage any pipes or wires!  Be sure to wear safety gear, including goggles and a dust mask, throughout this process. Work from the top of the surround down to the bottom. In some homes, you may be able to access the plumbing from the room next to the bathroom. In other cases, the plumbing may be situated in the floor under the tub. Most likely, you'll need to cut a hole in the wall or floor in order to access the plumbing. First, unscrew the tub drain and overflow from the P-trap underneath the tub. If your tub is acrylic or fiberglass, cut it into pieces with a jigsaw to make the removal process easier. If you want to try to keep the tub in one piece, use a jigsaw to cut away the tub flange that’s nailed to the studs, then tip up the tub and pull it out. You may need to slice through the caulk that connects the tub and floor before removing the tub. Use a utility knife to do so.
Summary: Turn off the water at the main line. Remove the accessories and disconnect the water lines. Remove the existing tub surround or tiles. Gain access to the plumbing. Take out the old tub.