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Try feeding the medication to your cat without restraining it. Gel medication is generally flavored to appeal to a cat’s taste. In fact, cats will frequently lick it off a finger or surface readily. Gel medication can also be smeared on a cat’s shoulder for it to lick off or quickly smeared inside the lips with a swipe of a finger. Liquid medication and occasionally pills can be mixed with a flavorful canned food and eaten by the cat when it normally eats. Be sure to mix the medication in thoroughly, so that the cat cannot, or has a hard time, avoiding it. Some cats, for example, can detect pills in their food and eat around them.  If you are trying to feed your cat pills in its food, be sure to inspect the bowl afterword for leftover pills. Check the directions for medication in pill form to see if you can crush it up. Your cat is more likely to eat a crushed up pill mixed into its food than a whole pill mixed into the food. If your cat won't eat its medicine in its normal food, try enticing it with a special treat. Get a bit of tuna or other smelly morsel and put the pill in it. You can also use a piece of cheese, a bit of deli meat, or a bit of hotdog.  Feed the treat directly to the cat, instead of letting it pick at it in a food dish. This way it is less likely to pick out the pill and avoid eating it. There are treats specifically designed so that you can hide a pill in them. These "pill pockets" have a hole inside where you can conceal the treat and they smell strongly, so your cat will be enticed by them.   Make sure the cat has actually swallowed the pill. Feed the cat another piece of treat immediately after the one with the pill. This will make it more likely to quickly swallow the pill.
See if your cat will simply eat the medication. Put the medicine in your cat's food. Bury the medication in a tasty treat.