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There are advantages to both options depending on how much you are prepared to care for it. Too much soil or fertilization can actually harm your plant. However, if you are using tap water and it has fluoride and other chemicals, you may want to use soil and fertilizer to prevent yellow tips.  If you are growing it in standing water, you will need some pebbles to hold it upright. If in soil, try mixing a third each of sand, peat moss, and regular soil to ensure excellent drainage. For water only, make sure that your plant has at least enough to cover the base of the roots. You should also change the water at least once per week to prevent the plant from rotting. It is a good idea to rinse the vase, pebbles, and plant each time you do this. If you are growing the plant in soil, water the plant just enough so that the soil is moist. Your pot should be about 2 inches (5 cm) larger in diameter than the plant. Most Lucky Bamboo plants already come in a pot, but you can use your own pot to make the plant more your own.  A clear container works well for water and will show off your plant and pebbles, but make sure that you keep it out of direct sunlight. You can also use a ceramic pot and grow it in either pure water or in soil. If you use soil, plant the bamboo in a pot with a drain hole. Too much fertilizer is worse than none at all, so use it sparingly. This is especially true of potted plants because the fertilizer will not become diluted by rain and can’t run off like it will for plants in the ground.
Decide between water or soil. Choose the right container. Add a very light fertilizer periodically for quicker growth.