Summarize the following:
An ad campaign is used to convey an idea or product to an audience. If you decide you have 10,000 dollars to spend on advertising, this is half of the data needed for calculating the CPM. In order to calculate the cost of one thousand impressions, you need the total number of desired impressions (target audience for the ad).  For example, a company wants to run a campaign that will get 500,000 impressions. Tools like Google Analytics can be used to determine what kind of traffic a website is getting. Television and print typically use sales or ratings agencies for such data. The cost of the campaign divided by number of desired impressions, multiplied by 1000: (10,000/500,000) x 1000 = 20. This company would be spend 20 dollars per 1000 impressions on their ad campaign with a budget of 10,000 dollars.

summary: Determine the campaign budget. Determine the total number of impressions. Do the math.


Summarize the following:
Do your best to pull apart any knotted dreadlocks or matted parts in your hair. Move gently and don’t try forcing any resistant areas unless you don’t mind pain and hair loss. You’ll be thankful you spent time now separating these parts, since they won’t turn into a tangled mess when you wash your hair. Wet dreadlocks are far easier to unravel than dry ones. Although many wearers keep their hair damp while unraveling, an initial wash makes it that much softer. Let your dreads soak in hot water until they feel saturated. Then, massage in your usual shampoo. Specialized dreadlock removal shampoo can be ordered online, but it isn’t necessary. Any store-bought brand is fine and won’t cost you an arm and a dread. Put your hair back in the hot water. Luxuriate in it until all the suds wash from your dreads. This removes the wax and other natural buildup that holds the dreads together. You’ll have a lot of it after keeping this hairstyle for so long! Spread conditioner over your hair and use your fingers to massage the conditioner deep into each dreadlock. Don’t rinse off the conditioner yet. Make sure you’ve got each strand of hair nice and coated, since the conditioner makes unraveling so much easier. You can use more as needed later. Cheap  store-bought conditioner is the best option because you may end up using lots of conditioner.  Specialized dreadlock removal conditioner also exists and can be ordered online, but it isn’t necessary. You can wash your hair with whatever standard conditioner you have on hand. Cheap store-bought conditioner is recommended, since you’ll need to use a lot of it to keep your dreads moisturized. Oils including coconut, jojoba, or even olive oil can also be used to moisturize dreads. Because they’re natural, some people prefer them. They’re easy for your skin to absorb and fortify your hair against combing damage. If you don’t care about those potential benefits, commercial product will be fine and probably save you money.

summary: Separate big knots with your fingers. Wash your hair with shampoo. Rinse out the soap and debris. Rub conditioner into dreads for cheap and easy lubrication. Use natural oils in place of conditioner for additional protection.


Summarize the following:
You can trick a person into jinx by asking a simple question. For instance, if you say "What's 2 plus 2?," the other person will mostly likely say "4." In that case, you can say "4" at the same time, then immediately say "jinx" to start the game. In some variations, the person doing the jinxing can punch the jinxed person if he or she talks before the game is over. In one variation, when you say the same phrase, you can say "American jinx, touch wood" instead of just "jinx." You play the game the same way with one exception: the first person to touch a piece of wood gets to punch the other person. If you both say "jinx" at the same time, you can say "double jinx" to initiate the game. In that case, you need to say the person's full name to end the game. If it happens again when you say "double jinx," it turns into "padlock jinx," where you need to include the person's middle names to end the game.
summary: Trick a person into jinx. Know a variation. Understand the "American jinx" variation. Try double jinx.