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Write about something that means something to you; there's no point writing about something you have never experienced or know nothing about. Make it relatable to you; after all, a good story comes from the heart. Always keep a notepad and write words/phrases that inspire you. Give the characters interesting characteristics and make them relatable to you. They could be a person you know or a person you have imagined. Have the characters change, just like people do in real life. As the story unwinds put the characters in different situations that shows a different side to them. Don't go for the same plot and ending. Be unique make your story end in an unpredictable way.
Write from experience. Keep paper handy. Bring the characters to life. Give the characters depth. Make it unique.