Problem: Article: Use vocabulary that promotes your audience. Instead of using phrases like “I think that...” or “Let me tell you about...” direct your speech towards them. Say things like “You will love...” and “You’ll find...” You want your product to seem like an obvious choice, and to do so you need to strike on the reasons that is makes life easier, increases profits, saves time, saves money, et cetera. It should be a clear choice that purchasing from you will improve your client’s life significantly. If you offer too many things for sale at once, you are likely to overwhelm your client with choices. This makes it nearly impossible for them to give a simple “yes” or “no” to your pitch. Instead, focus on one item or service at a time and ask the question of how many that person is interested in purchasing. Once you’ve made a successful sale, offer up another product or service. Your audience will be more receptive having already agreed to purchasing with you, and you will have to do much less work the second time around. If you have an elaborate purchase and shipment plan, your audience may become frustrated with the amount of work involved on their part. Simplify everything as much as you can so that the brunt of the work falls on you, not your client. This is when you make an agreement with your client on either meeting again in the future or purchasing more product from you. Try setting a date for a future meeting after they agree to make a purchase with you. This way, you’ll have at least one more chance to sell to them again. To push a sale, make it seem like there is a short amount of time during which the purchase can be made. That could be because clearance is ending, the price is increasing, or there is a limited number of your product or service available for purchase.
Summary: Change your language. Make the bottom line obvious. Avoid “what to buy” sales. Follow every sale with another offer. Make buying from you simple. Set a mutual agreement. Create a sense of urgency.

Problem: Article: Taking the time to think about your personality and evaluate your shyness can help you gain the self awareness necessary to market yourself effectively. Once you know how shy you are and which situations seem to exacerbate the problem, you can prepare yourself to handle challenges. Ask yourself:  Have I always been shy? Am I shy both at work and away from work? Is my shyness related mostly to the job search itself? Was I considered a shy person in my last position? If your answers to the questions above suggest that most of your shyness is related to finding a job – marketing yourself, handling interviews, meeting potential employers and colleagues, and the like – then understand that preparing for these specific situations can help you overcome the problem. If your shyness seems to be a generalized personality trait, not a manifestation of anxiety about the job search, then you’ll have to think about your strengths and weaknesses and decide how to proceed. You do not need to become an extrovert to find a job. You can work to step outside of your comfort zone while focusing on finding a job that fits your strengths and weaknesses. By understanding your abilities, you can determine which jobs might be a good match for your skills. Consider your strongest personality traits and your most relevant work-related skills, and go from there. If, for example, you are an extremely detail-oriented person and an analytical thinker, and you have experience preparing complete financial reports, you might decide that a financial analyst position is right for you.
Summary: Assess your level of shyness. Know that preparation will help you deal with shyness related to the job search itself. Understand that shy people can and do find satisfying jobs that suit them. Focus on your strengths.

Problem: Article: Before you begin tensing your muscles, it may be helpful to engage in deep breathing. Breathe all the way down into your abdomen slowly, focusing on the sensation of your breath. Keep taking deep breaths until you feel a sense of calm and are ready to begin. Go through the list of muscle groups in sequence. As you work through each muscle group, tense the muscles for about five seconds each, then let go and let the muscles relax for about 10 seconds.  Start by making a fist with your right hand and tensing your forearm. Lift your right forearm to tense your upper arm, as though you were flexing your muscles. Repeat these steps for the left hand/arm. Tense your forehead by lifting your eyebrows as high as they can go. Squeeze your eyes closed tightly. Open your mouth as wide as you can to flex your facial muscles. Lift your shoulders up towards your ears. Then push them back, trying to touch your shoulder blades together. Tense your stomach muscles. Then move to your hips and buttocks, squeezing your muscles together. Tighten the muscles in your right thigh, then (slowly) stretch your calf muscle while curling your toes at a downward angle. Repeat for your left leg/foot. When you've finished tensing and relaxing your muscle groups, take a few moments to keep taking deep breaths. You may also want to stretch out your muscles to resume normal blood flow.  Open your eyes and regain a sense of your surroundings. Don't stand up too quickly, or you may get disoriented or experience tense muscles. Simply sit for a few moments, breathing and stretching.
Summary:
Slow down your breathing. Tense and hold your muscles in sequence. Keep breathing and open your eyes.