Problem: Article: A marketing case study describes a "success story" between a business and a client. Ideally, the client has recently interacted with your business, and is enthusiastic about contributing a positive message. Choose a client close to your target audience, if possible. Request high-level involvement from the client's side for best results. Even if the client only wants to vet the materials you send them, make sure the person involved is high up in the organization, and knowledgeable about the company–client relationship. A typical marketing case study begins by describing the client's problems and background. It then rapidly moves on to describe how your company strategically approached these problems, and succeeded in fixing them to a high standard. Finish by describing how you can apply similar solutions across the industry. The entire case study should divide into about three to five sections.  Collaboration with the client is especially helpful here, so you make sure to include the points that left the most impact and biggest impression. If your target audience wouldn't immediately identify with your client's problem, start with a more general intro describing that type of problem in the industry. Use bold text and headers to divide the case study into easy-to-read sections. Start each section with short, action sentences and strong verbs. Use numeric examples that demonstrate how effective your solutions were. Make this as clear as possible, using actual numbers instead of (or in addition to) percentages. For example, an HR department could show impressive retention numbers following a process change, while a marketing team could demonstrate past sales boosts from its service. Charts and graphs can be great visual tools, but label these with large letters that make the positive meaning obvious to people who aren't used to reading raw data. You'll definitely want to quote positive recommendations from your client. Often, however, the person writing these will not have a marketing background. Ask the client whether you can write the statements for them, although of course the client will sign off on these before publication. These are typically brief quotes just one or two sentences long, describing your service in a positive light. Include photos and other images to make your case study more attractive. One tactic that can work well is to solicit photographs from the client. An amateur digital photograph of the smiling client team can add a genuine touch. Make your marketing case study widely available. Try using Amazon Web Services, Microsoft's Business Hub, or Drupal. Send copies of the study to the client you collaborated with as well, along with a certificate thanking them for their involvement.
Summary: Ask permission from a client. Outline the story. Keep the study readable and powerful. Include actual numbers. Solicit quotes or write them yourself. Add images. Spread the word.

Problem: Article: If all else fails, you can approach the situation from an empathetic perspective. If you’ve tried to be nice to the snob, tried to change his expectations, and even made a point of introducing him to a new restaurant, brand of coffee, or clothing line that you thought he’d like and have gotten nothing but cruelty in return, then the best thing you can do is accept defeat and feel sorry for the snob. Recognize that the person is deeply insecure, socially unaware, and so determined to prove that he knows best that in the end, his life is going to be sad, lonely, and pathetic. This can make you feel better about being a more reasonable person and for not being able to connect with the snob. Think about it: isn’t your life so much easier because you’re able to have a conversation without making people feel bad? Think about the difficulty the snob faces in everyday interactions — even if it’s his fault, it still makes for a pretty miserable existence. Many people who are shy, socially awkward, or just insecure are often mistaken for being snobs. You may think the person is thinking he or she is better than you simply because he or she is reluctant to make conversation, seems cool socially, and acts stand-offish even when you try to be nice. Some people are just really, really shy and find it hard to connect with new people; this might come off as snobby, but in reality, the person may be as nice as can be. Make an effort to get to know the person better before you make a final judgment. If the snob is close friends with a few people you think are normal and nice, then it really may be that he or she just opens up to very few people. Think it through before making a final call. Another tactic for not letting the snob get to you is to simply avoid being around him or her as much as you can. If you know the snob will be at a small party you were thinking of going to and that being around him will ruin your mood, then skip out. If you know the snob is likely to be hanging out in the kitchen at work, then go out for lunch. Of course, you shouldn’t let the snob win and stop doing what you love for the sake of avoiding him, but if being around the snob is really dragging you down, then avoidance may be your best option. If you don’t want to let the snob affect your schedule, think of strategic ways to avoid him or her when you’re in the same room. You can pretend to look busy on your phone, actively engage in conversations with other people, or even move to a different conversational circle if you’re at a party. If you had to spend a lot of time around a snobby person either socially or at work, then you have to learn to let their comments move right past you instead of getting stuck in between your ears. No other human being should dictate your self-worth or make you feel inferior. You are only inferior if you make yourself out to be that way, and only you have the power to truly control your self-image. If a snobby person is bringing you down, it’s important to remind yourself about all of the things that make you great. Make a list of all of the qualities you like about yourself, and all of the compliments other people have given you. Just because one person is being a jerk to you doesn’t mean there’s something wrong with you — in fact, it’s much more likely that something is wrong with him or her. Though ignoring a person isn’t exactly the most mature route, if you tried everything and the snob is still being a real jerk, then that’s not very mature of him, either. If you’re forced to be around the person but no longer care about making a good impression, then the best thing you can do is roll your eyes and not engage with the snob. You don’t have to pretend like he’s not there, but you can mentally tell yourself that this person really doesn’t matter to you at all. This can help you avoid engaging with his snobby antics or trying to waste your energy on fighting back. If you’re in a group with the snob, just don’t make eye contact or really engage with him. Focus on what other people are saying instead. If a snobby person in your life is getting you down, just remember all of the people you actually like, care for, and feel good around. Just because one person is making you feel ugly, poor, or stupid doesn’t mean that a single word of what he’s saying is true. Think of all the people in your life who value you and make you feel good, and don’t let one jerk get under your skin. Instead, spend time with all of the people you love and care about, and you’ll see that you’ll feel better about the world and yourself. You can even hash out something the snob said with one of your close friends, if it’ll make you feel better. Though you shouldn’t give the snob too much power by talking about him too much, if you just want to confirm that the snob is annoying with one of your close friends, then you can talk about it. Your friend will assure you that you’re awesome and that the snob has nothing to feel superior about!
Summary:
Feel sorry for them. Make sure they’re actually snobby, and not just shy or socially awkward. Avoid them as much as you can. Don’t let them affect your self-image. Ignore them when necessary. Remember all of the non-snobs who make you feel good.