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Map out all your plans. Build the site so it represents your goal or product (etc. Be certain that you have something to offer. Make  your website  interactive as well as informative.
Then create your website. This could mean going on Wordpress, Intuit websites, etc., or  or it could mean even paying for your own unique domain name. Take a look at all your options before you start the site. If you're building a social networking site you'll need to search individually for that. If you're looking for a forum, you'll need to do the same thing. The same goes for just about any site; do the research in depth first.  If you are using a free website maker, scope all your options out before you choose one. There are many limitations with "free" that might not serve your needs. Then again, they might be ideal; play around with a few to see what is out there. Some website making sites are better than others, so try to study each website before you decide which one is best for your needs. ). If you are creating a site about monkeys, don't start talking about elephants. Stay on topic as much as you can and try to add as many features as possible. Give your website a funky layout that people like looking at. Make sure it's not a sickly shade of green or a polka dot design that gives you a headache. Give plenty of information, links, images, widgets, and the like.  Don't make the information too dull and where possible, accompany the text with pictures. Know who your viewers are. If your viewers are going to be kids, put a lot of fun features. If your viewers are going to be business people, try to make it as professional as possible. If you want your viewers to be kids, don't make your website plain white with a boring font and talk about politics! Put quizzes, polls and plenty of input opportunities on your website. Don't cram it all with widgets, though.