Problem: Article: Whatever your product, your customer is going to be happier if you can provide opportunities to enhance the experience. For instance, if you are selling music, you could provide information on related music to what your customer is considering. You could have ways to compare products, or you could group like products and ideas together, making it easier to shop. Anything that provides a better experience for your customer is going to show them that you put them at the center. If your customers have to jump through hoops just to get some help, they will not be happy with your service. In addition, all customer service should be provided in as a polite and helpful manner as possible. In other words, your customer needs to be able to get to customer service easily, whether on your website, in person, or by phone, and your customer should be served in a timely and positive manner. Payment methods continue to evolve. Pay attention to what's on the horizon, and offer payment methods that your customers want to actually use. Doing so shows you value what they want. When you value what your customer needs, you need to be willing to design a beautiful product or services. Sometimes, that means choosing an option that is not the cheapest to produce. If you make something that is beautiful that your customers want, they will pay more for it. Every time a customer uses your service or product, you have an opportunity to learn from that. Regularly examine what works and what doesn't, and use that information to guide your future decisions. Incentives, whether they are in the form of temporary sale offers, rebates, rewards programs, or targeted giveaway programs, are often a major part of customer focus. When you have identified what customers like, you can use these items to continue to reach out to your customer base.
Summary: Provide experience enhancers. Make customer service accessible. Offer enough payment methods. Be willing to move beyond pure economics. Learn from your mistakes and successes. Consider providing customer incentives.

In one sentence, describe what the following article is about: When thinking about what goals you want to achieve, whether short or long term, aim to understand the root of these goals. People who set realistic goals and expectations have higher self esteems. You can ask yourself the following questions:  What is the root of my goal? When did it develop? Why do I want to achieve this goal? Is it based on my desires or someone else’s (e.g. partner, parent, teacher)? Can I realistically achieve this goal based on my personality and past experience? What is the purpose of achieving this goal? What is most important to you? Perhaps your job or your relationship. Focus on the top three things that matter in your life and make sure that you are giving your time and energy to those activities. If you have time and energy to do more activities, add them in gradually. Aim for a good balance.  For example, you might say that your top three priorities are your family, job, and choir. Schedule weekly quality family time. Make sure you sleep enough to do well at your job. Plan to have a babysitter on choir nights. Other priorities for a university student might be gaining entrance to medical school, being a good student government leader, and staying fit. In this case, plan out your study times for the MCAT. Also, put your student government meetings in your calendar in advance. Map out your work out times. It is possible that at some times, like the week before your MCAT exam, you must focus even more on just one priority. When you set goals or want to change things about yourself, keep in mind that change does not happen overnight. Strive instead to set mini goals as you work towards a larger goal. Also realize that achieving your goal likely has a few consequences but will not necessarily impact your entire life. For instance, if you want to lose weight, focus on the health benefits of weight loss first. Do not automatically assume it will improve your personal relationships or overall happiness.  For example, instead of saying, “I’m going to lose forty pounds this year,” try instead to lose one pound per week for one month. After this time, reassess your situation and make another mini goal. If your goal is gaining entrance into medical school, set mini goals and tasks, like enrolling in organic chemistry, anatomy, molecular biology, and other courses. Then, focus on doing well in your courses. Eventually, add the goal of acing the MCAT. After this, you can add tasks like writing your essays, receiving recommendation letters, gathering transcripts, etc.
Summary:
Discover the driving forces of your goals. Prioritize what matters. Set realistic goals.