Summarize:

Website optimization involves using the right keywords and headlines to show up at the beginning of online searches. This is an essential element when it comes to improving traffic to your website. Incorporating images and accurately labelling them will help you in this process. This process is often referred to as SEO, which stands for Search Engine Optimization. If you have optimized a website to show up under search terms for your business, include the same keywords alongside an accurate image descriptor to title your photo. This will ensure that users are linked to your page when searching for the images that correspond to the content on your website.  You can also use your URL keywords to keep it simple. If your URL title is “buy-our-stuff.html,” and you’re selling hats, label an image “buy-our-stuff-hat-1.jpeg.” If you’re using keywords to make your images show up more often on search engines but the descriptive titles of your images aren’t accurate, you’re harming your user’s experience. Alt tags are hidden text that are revealed in browsers used by the visually impaired. This text is read by search engines however, which makes it an excellent place to include keywords or search terms that you may not need to list publicly. Keep these tags accurate though—you don’t want to sacrifice visibility for accuracy. If there is important information that you want to include for your user but don’t want to include in your image tag, put it in a caption. Captions could include commentary or clarifying information about an image, and will bolster your image’s profile without bogging down the title.  Captions are the small little quotes or lines that go underneath an image—usually in a smaller font than the rest of your content. An example of a caption for a photograph of a president giving a speech could be, “The president speaking at a benefits concert before the opening act."
Understand how optimizing your website informs searches. Copy headline and URL keywords to make accurate image labels. Include keywords in the image information and alt text. Use captions to provide additional information on your site.