In one sentence, describe what the following article is about: A public service announcement is an educational message intended to raise awareness about a topic that serves the public. The goal is to motivate viewers to change their behavior or attitude about the topic in the film through persuasion and facts. The most important decision you have to make is selecting a topic for your PSA film. Think about who your audience is and be sure your topic is relevant to them. There are several questions to consider to make sure your topic is specific and meaningful.  What key message are you trying to convey? Does this message service the public's interest in a significant way? Is it new and important? Why?  Can you announce your message in a minute or less? Who is your audience? What specific action do you want them to take after seeing your film?  What might your audience already know about your topic, and what should they know? How can you include this in your call-to-action? It is worth emphasizing that you need to know exactly who your audience is. The group you are trying to reach needs to be as specific as possible. Demographics should be considered in planning your PSA.  One major demographic category you may want to think about is age groups (children, teenagers, young adults, adults, senior citizens). Other demographic categories to consider are gender, education level, religion, political affiliation, income level, or race/ethnicity. Once you know your topic spend time researching it. You are now an authority on the topic so make sure you back your claims up with credible sources. Collect data, facts, and statements that can support passionate scenes and memorable dialogue.  Gather as many statistics and hard data as you can about your topic.  If you are not sure about any of your research, have someone else fact-check it for you. Even though you are not paying for airtime, creating a PSA film can be expensive. This is another piece of preparation that will depend on several questions. Planning a budget will help you get an idea of how much you can afford and what to focus on before you get started.  Are you going to need any well-known figures (celebrities, politicians, or community leaders)? You may have to pay them for their time, but having their face on your film can persuade people to pay attention. Are you paying for a studio? If so, how many days will you need? How many crewmembers? Will you need specialty film equipment?  How many actors will you be hiring? Are they union, or non-union? Are you using a talent agency to hire them? What about the post-production team (like editors)?  If your PSA is for a student project you may have to budget for equipment rentals or common area spaces to film your project.
Summary: Understand what a public service announcement is. Choose your topic. Know your audience. Research your topic. Plan your budget.

In one sentence, describe what the following article is about: Once you've shown enough interest in the girl and have flirted enough to make her think she has a chance, it's time for a turnaround. Slowly start talking about another girl, whether it's someone she knows or a random girl you keep calling "my really good friend" or "this girl I've known forever."  Find a way to mention the girl every few minutes. Don't do it every few seconds or it will be too annoying, but make it sound like you're constantly thinking of the other girl. Find ways to complement the other girl. Without being too obnoxious, say things like, "She's like, my favorite person," or "She can get any guy she wants." Make the other girl feel inferior. You can also make this person up. If you're a good liar, this "other girl" can be completely fictional. Repeatedly say, "You should really meet her. I think you'd get along." This will drive the other girl crazy. Instead of just going on and on about another girl in your life, you should take the opportunity to talk about lots of other girls. Just make yourself sound like a ladies man who hangs out with a ton of cute girls whenever and wherever.  Mention a party you went to where there were so many amazing girls. You can even say that you were one of the few guys there but that it was okay -- you're used to it. Talk about a fun weekend trip you took to the beach, and mention how all the girls you were with were wearing the most ridiculous bikinis. Just mention "this one girl I was seeing" after another. Make it sound like you go on a ton of dates. Just make sure not to sound gross or like a total player. The girl will lose interest if you make yourself out to be too much of a Lothario. While you're talking to the girl about being with other girls, your phone will be a great prop in making her jealous. Keep your phone handy and check it from time to time and even be prepared to answer it.  Check your phone from time to time and smile to yourself, as if you've just received a naughty message from a girl. Say, "Excuse me" and smile as you type back something that may be equally naughty. Have your phone ring once while you're talking to the girl. Pick it up and say, "Hey, how are you? Can I call you back?" Don't overdo it and call the girl "honey" or "baby" over the phone. Just make it clear that you're talking to another sexy lady from the tone of your voice. Don't overuse the phone tactic. A girl's patience will quickly wear if you spend all of your time on your phone.
Summary: Make her your #2. Talk about lots of girls. Use your phone to make her jealous.

In one sentence, describe what the following article is about: This powdery substance is actually food-grade, and it's used to kill anything that crawls. It's made out of ground-up fossilized material, and the sharp edges of each individual grain puncture insects' exoskeletons and cause them to die without causing any harm to humans or pets.  Sprinkle the substance in your cabinets, along baseboards, and anywhere else you'd like before you go to bed. In the morning, vacuum up the powder (and along with it, the silverfish). Wear a mask when you're sprinkling the powder, since it can irritate your lungs. This is another natural substance that kills both silverfish and their eggs. Sprinkle it along baseboards, under the bathtub, and in other areas where you see silverfish signs. Be careful not to inhale boric acid when you apply it, since it's toxic to the lungs. Avoid using it where your household pets might get into it, too. This chemical kills silverfish when you spray it along baseboards and into cracks, as well as other places where silverfish lurk. Do not apply this in your kitchen cabinets or near food sources, and don't apply it where children and pets hang out, since it's toxic. Silverfish are repelled by the smell of cedar, so you can keep them away by sprinkling it around areas where they live. Since cedar shavings can make a bit of a mess, use them in outdoor areas, basements, and other places where you don't mind having wood shavings lying around. Vacuum them up and replace them every week or so. Silverfish don't like the smell of spices, so making up little sachets of cloves, cinnamon, and other strong-smelling spices and placing them in your kitchen cabinets is a great, safe way to keep them away from your food. Both of these scents are also effective in repelling silverfish, and they're completely nontoxic to humans, of course. Get some lemon or lavender essential oil from a health food store. Dilute with water and shake the solution up in a spray bottle and spray liberally in all areas where you don't want silverfish. These sprays are great for closets, drawers, and other bedroom areas.
Summary:
Sprinkle diatomaceous earth in cabinets and other dark areas. Try boric acid. Buy a chemical spray containing liquid pyrethrin. Sprinkle cedar shavings where they live. Use spice sachets in your kitchen cabinets. Use a citrus or lavender spray.