In one sentence, describe what the following article is about: Loose and flowing skirts can easily blow up on a windy day and they are very difficult to manage. In order to avoid accidentally showing too much skin as a result of gusty wind, try wearing a tight or fitted skirt that hugs your body. If you don’t feel comfortable in a tight skirt, or that is just not your style, you can try using skirt or dress weights to keep your dress down even on a windy day. Purchase small weights at any sewing supply store. Then sew the weights into the bottom hem of the skirt. This will help hold the skirt in place. Use one or both hands to smooth your skirt from mid-thigh downward as you sit, especially if you're wearing a skirt with a slit in the back. This makes sure you're sitting evenly on the fabric without it bunching, and also closes off any potential space that could be too revealing. Crossing your legs will close any gap between your thighs, though it might reveal a bit more of the underside of your leg. Be sure to cross your legs carefully in order to avoid exposing your underwear while doing this. If you want to play it really safe, cross only your ankles - this will draw your legs closer together without exposing any additional skin. You can also situate your hands on your lap so that they cover any area that might be exposed while sitting. This is a good idea if you want to avoid an accidental upskirt while taking a photo or exiting a vehicle. Take stairs one at a time, and try to keep your steps as close as possible. If your skirt has a slit in the back, try to walk so that no one is directly behind you. When you're traveling in a group, hang back and start up the stairs last. This way no one will be behind you and able to see up your skirt.  If you're on an escalator that does not have glass sides, position yourself so that your rear is against the side. This prevents people several steps beneath you from trying to glance up your skirt. On an escalator with stairs, try to position yourself in the middle of a stair and keep your legs close together. You can also use your hand to smooth your skirt in front to avoid an upskirt from below. If at all possible, try not to sit down on a flat floor or stretch of grass. You might be covered while you're sitting, but lowering yourself and standing back up might put you in a revealing position, especially if you have to maneuver around high heels. Many two-story malls and shopping centres use glass railings and elevators. If you are worried about an upskirt, avoid standing or walking too close to a glass railing. People on the ground floor may be able to see up your skirt. The same thing applies to glass elevators. Do not stand along the glass. Instead, situate yourself in the middle of the elevator so that you are not visible from the ground. If you are worried about people seeing up your skirt you should make sure that you manage your movements. Avoid jumping and twirling, or any movements that may cause your skirt to ride up and reveal too much skin. Try out a bunch of different movements in front of the mirror before going out to see what happens to the skirt as you move. This will give you an excellent idea of what movements to avoid when in public.
Summary: Choose a longer, fitted skirt on windy days. Smooth out your skirt as you sit down. Cross your legs or ankles when you sit down. Be careful when you're walking up stairs. Avoid sitting on the floor or ground. Stay away from glass railings and elevators. Move carefully in your skirt.

In one sentence, describe what the following article is about: Your website should be easy to navigate and have information about your company and its products or services. Capture customer information through a form that asks them questions about their needs. A price quote form is a good way to do this. You'll receive an email with the potential customer's contact information. Make sure your website is listed with major search engines, such as Google, Yahoo, and Bing. This is the bare minimum for being noticed online. Practice searching for your site on each popular engine as well to see what comes up. To sign up for an auto-responder, potential customers simply enter their email address. There are various types of auto-responder services that vary in complexity, and some are geared specifically toward generating leads. Types include welcome emails, responses based on specific online activities, and product recommendations. These sites are where millions of people are already gathering to connect with each other. So, establishing a meaningful presence there is a good idea. You can create a page on these sites to promote your business. When a customer "friends" you or "becomes a fan," the people in her network can learn about your company as well.  Use different modes of social media. You might start with a general site like Facebook, a business networking site such as LinkedIn, or a microblogging and all-purpose site like Twitter. However, consider expanding to picture-based sites like Pinterest or Instagram. Also look for any types of social networking platforms specific to your industry, like Glozal for real estate, Lawyrs for law, or Architizer for architects and designers.  Don’t forget about your social media. Many companies put up a social media page and then neglect to update it. Once you have a page, schedule regular weekly or daily updates. And don’t just try to amass followers; try to engage them. Use giveaways and promotions. Respond to their comments, and address any concerns in a timely manner. SEM involves using paid ad words to drive clicks and increase traffic to your company’s website or its online promotional landing pages. SEO is a type of SEM in which you produce content that helps move your site “organically” to the top of searches for companies like yours.  Give potential web leads something to do. When someone does arrive at your page via your SEM efforts, they should have some clear options of what to do. Make it easy for them to leave their contact information or purchase your product or service through ecommerce. Your web content management system might already have an ecommerce plugin or application, such as WordPress’ MarketPress, or you can add ecommerce capabilities through a third-party provider, such as PayPal. Social media sites usually have their own tracking mechanisms, or third-party apps can track your traffic for you. Pay special attention to which ad words are working for you and which aren’t, especially since you pay for those.   Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also identify weaknesses. Maybe you don’t have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use. Isolate potential leads. Notice who comments on your social media posts. Look for people who have used your coupons, taken action on your website, or replied to your newsletters. These are all people that are leads.
Summary:
Create a website that can capture leads. Set up an email auto-responder. Promote your business on social networking sites. Conduct Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Track your traffic on all your web platforms.