Q: Set up a booth at industry-related trade shows. There, buyers and other interested parties can get more of a hands-on understanding of your business. You can find trade shows through your listservs, your industry, or through trade groups online like the Trade Show News Network. Just as you want people to have something to do when they land on your webpage, give them something to do at your table as well. Even better, leave out a fishbowl into which visitors can drop their business cards. Hold a drawing at the end of the tradeshow to give free prizes that relate to your company, like gift certificates. Be sure to have plenty of business cards of your own handy to hand out as well. Don’t forget to follow up after the show ends! Thank people for visiting, and offer to answer any questions they may have. You can add them to one of your targeted email lists, and give them online coupons. Join local, national, and even international trade organizations. Look for nearby events hosted by your local chapter. You can also find potential leads by looking at clubs with interest areas relevant to your business. Look at Meetup.com, for example, to search for clubs and meetups by industry and in your geographic location.  Look for well-attended events. Sometimes an event will show an RSVP headcount, or the group will list its membership numbers. This can help you see which groups and meetups are most popular. Read reviews of past events, if possible. This can help you see if the events were, in fact, well-attended and well-liked. This may also help you see if the topics of the meetup match up with its the advertised title and description. Going to alumni events can be a great way to reconnect with old friends, but also a way to meet new ones that graduated before or after you. Many people switch jobs or start companies that might be a good fit with your work. They're also usually more receptive to doing business with someone from their old school.  Find common experiences. With alumni, you can talk about a number of topics to find common ground. Ask about majors, sports and other extracurricular activities, favorite places to hang out at school, and graduation year (if it doesn’t already say it on the nametags).  Arrange to contact them after the event. Since you’ll want to follow up with any potential leads you meet, ask for a business card. You could offer yours first and then they may reciprocate, or you can initiate. Send a nice email saying you were pleased to meet them, and schedule an informational interview at their convenience, if you’d like. of your own. You can host your own events too, of course. They could include launch parties, anniversary parties, info sessions, or holiday parties. If you’re unsure about how to host an event, or if you have a smaller events budget, you can always co-sponsor an event. Just be sure to be realistic about your goals, to find a partner that syncs well with your brand, and to add value of your own. Your company could be the food sponsor or the “brought to you by…” company, for example.
A: Promote your company at trade shows. You can capture leads by asking those that are interested to add their email addresses to your list or fill out a postcard. Follow up after the event. Attend industry events and meetups. Attend alumni events. Host events

Q: Get out a 9 x 13-inch (22 x 33-cm) baking dish and spray it with cooking spray to prevent the fish from sticking. Set the dish aside while you prepare the fish. If you don't have cooking spray, brush a little melted butter or olive oil over the bottom of the dish. Place 1/4 cup (56 g) of unsalted butter into a small microwave-safe bowl. Microwave the butter for about 30 seconds so it melts. Remove it from the microwave and whisk in 3 cloves of minced garlic, 2 tablespoons (30 ml) of freshly squeezed lemon juice, and the zest from 1 lemon. Remove 4 tilapia fillets from the freezer and sprinkle them with salt and ground pepper to taste. Lay the fish in the prepared baking dish and pour the seasoned butter over it. Put the baking dish in the preheated oven and cook the tilapia until it's completely cooked throughout. To test if the fish is done, drag a fork through the center of a fillet. If the fish is cooked, it should flake easily. If not, return the fish to the oven and bake it for another 5 minutes before checking again. If you want to use fresh or thawed tilapia, reduce the cooking time to 10 to 12 minutes. Remove the fish from the oven and sprinkle it with 2 tablespoons (7.5 g) of freshly chopped parsley leaves. Serve the hot fish with extra wedges of lemon, steamed rice, and roasted vegetables. Store the leftover fish in an airtight container in the refrigerator for 3 to 4 days.
A: Preheat the oven to 425 °F (218 °C) and grease a baking dish. Whisk the melted butter, garlic, and lemon together. Season the frozen tilapia and arrange it in the baking dish. Bake the fish for 20 to 30 minutes. Garnish and serve the lemon butter tilapia.

Q: When you take a road trip, it is tempting to eat along the interstate in an effort to “make good time.” Rather than rushing to your destination, slow down and enjoy the small communities and towns you are passing through. One of the best ways to experience a town or city is through its local eateries.   Stop for breakfast, lunch, or dinner at a locally owned restaurant. Grab snacks and a coffee at the farmer’s market. Pick out restaurants you would like to try before leaving on the trip or ask locals for recommendations. Your route to and from your final destination will be dotted with wonderful natural landmarks, quirky tourist traps, and unique historical sites. Don’t be afraid to deviate from your route to take in the region’s beauty and lore. Take a brief hiatus from the care whenever you see an attraction that peaks your interest.  Use the stops as restroom breaks. Potential stops include local museums, factories, flea markets, roadside attractions, national parks, sports facilities, and university or college campuses. After spending endless miles cooped up in a car, road trippers can get a little stiff and stir crazy. Instead of pressing on, set aside time to stretch your legs and breathe fresh air. You and your passengers can stop at parks, playgrounds, waterfalls, caves, lakes, beaches, mountains, or deserts.  Have a picnic at the park Take a thirty minute walk in the woods Play frisbee at the playground Dip your toes into an ocean, lake, river, or stream Take a guided tour through a cave or cavern Admire the beauty of the desert or the power of a waterfall
A: Eat at local restaurants and markets. Visit local attractions. Take nature breaks.

Q: You can use the base of a cocktail shaker, a highball glass, or any other clear glass. You only need the glass to mix the juice. It is not the glass you will be drinking out of. A bar spoon is a special utensil with a long shaft, specially created for stirring cocktails.  Hold the spoon near the top of the twisted section with your thumb and first two fingers. Sink the spoon into your glass, near the side but not touching it. Twirl the shaft, moving both back and forth and up and down. Continue stirring for about 30 seconds. Chill the glass beforehand by keeping it in the freezer for 5 to 10 minutes, or by storing it in the refrigerator for 30 minutes. Go slowly and carefully to avoid spilling any of the drink. Do not shake or stir the soda water, since doing so may cause it to go flat. Instead, allow the liquids to combine lightly and naturally. Soda water is another great way to water down the bitterness of an extremely sour juice.
A:
In a medium glass, combine the gin and lime juice. Mix the juice and gin using a bar spoon. Fill a chilled highball glass 1/2 to 3/4 full with ice. Pour the contents of the first glass into the second. Add the soda water to the drink. Add garnish and serve! Finished.