Identifying who your target customer is may not be easy, as you may have a product that reaches across demographics. Nonetheless, you need to know who your customer is before you can begin to build a customer-focused business. You can use one of the many research methods in this section to help identify your customers. Surveys and feedback forms allow you to get information from your customer just after the service is performed. They can help you understand what your customer liked or didn't like about the experience. They should be short and simple, as you don't want to take up too much of your customers' time.  In addition, many companies offer some incentive for a customer to take survey, as most customers don't want to take the time to do it. Really, they are doing you a service by providing you with information, and by rewarding them, you show you value their time. Try offering a coupon or something small for free if they fill out your survey. For the majority of the survey, rating questions will probably work best. That is, you have a question, and you tell your customer to rate the experience on a scale, such as 1 to 10. However, it's also good to have an open-ended question so your customer can provide feedback in ways that you didn't think of, such as "What did you like best about your experience today?" followed by "Where you unhappy about anything with your experience today?" Focus groups are when you invite small groups of people in to examine a product or service. You can use your friends and family as a focus group if you are a new business, for instance, or you can pay customers to participate in your focus group to learn more about your business. Essentially, focus groups are like a group interview, generally focused on one product or service. When your customers browse your website, they are providing you with valuable information you can use to put your customers at the center. Analytic software can tell you how your customers are browsing, what they're looking at, and what just doesn't work on your website. Secondary research is research that someone else has performed for another purpose. For instance, you can use census data research to find out about the people in your area, which can help you identify who is most likely to use your product. Sometimes, it's easy to overlook just talking things over with your customers face-to-face. Your customers know what they want, and if you take the time to ask them questions and see what's working and what's not, you can better understand how to serve them. For instance, when a customer comes in, take the time to ask some questions, such as, "Is there anything that could be better today?" or "What are we not doing that could make your experience better?" If you're on a social network, you can use it to your advantage. Your customers will be providing you constant feedback on social media, both good and bad. In addition, you can see when you're doing something right by how often your posts are shared or liked. However, some social media tends to throttle business posts if you don't pay to advertise. Therefore, to get a good sense of how a post is doing, you may need to pay some for promoting it. Your customers will not stay the same over time. That means that you must continue to do research on your customers, so that you can continue to make them the focus of your business.
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One-sentence summary -- Identify your target audience. Try surveys. Conduct focus groups. Use web analysis. Look at secondary research. Talk to your customers. Watch your social network. Update research constantly.


This person will have access to your lawn, and in some cases, your house (if you need indoor plants watered). Make sure that you trust this person. If this person is watering indoor plants, remember to leave behind a spare key so that they will have access to your plants. Do not ask someone who lives far away, or for whom getting to your place would be a big deal or hassle. Try to keep the visits to a minimum. Someone might be willing to visit your place once or twice a week, but they might not be willing to visit it every single day, especially if your home is out of the way for them. Consider using some homemade watering systems as well. This way, your plants will rely on the homemade watering systems, and all your neighbor will have to do is refill the bottles when they get empty. This will be easier for your neighbor to keep track of. For example, you can keep all of the succulents in 1 area, and the ivies in another. To keep your house clean, consider storing the plants on a tray. Be detailed, but not complex, and do not make assumptions. Your friend or neighbor may not have the same gardening skills as you do. What might seem like basic information to you might not even cross your friend or neighbor's mind.  An example of specific watering instructions would include: Give this plant ½ cup (120 milliliters) of water every Saturday evening.  An example of specific care instructions would include: Tip the excess water out of the basil  dish daily. Watering your plants will reduce the amount of work or visits your plant sitter has to do. Checking your plants for pests or disease will ensure that they are healthy during your trip. If your plants succumb to pests or disease while you are away, your friend or neighbor might be at a loss of what to do. If your plants die while under their care, they may feel guilty! Even if you know that your friend or neighbor will say "no," it would still be polite to offer. This will reassure your friend or neighbor that you aren't just using them. They will also be more likely to help plant sit for you the next time you go on a trip. If they do accept your offer, remember to hold up to it!
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One-sentence summary -- Find a friend or neighbor who you trust. Be reasonable. Group potted plants together based on watering needs. Write down specific care and watering instructions. Water check your plants for pests and disease before you leave. Offer to return the favor.


Be sure to seal the lid properly. This method can be used for a whole cracked egg as well. Use within 2 days.
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One-sentence summary -- Place the egg white in a covered container. Place the container in the refrigerator.


You can make it from scratch using your favorite recipe, or you can make it using a boxed mix. Don't over-mix the batter; you want there to be some lumps. If you do this, the waffle will turn out chewy.  Add some oil or melted butter into your recipe to reduce sticking.  For extra flavor, add some cinnamon, vanilla, or almond extract. If you want some heat in your breakfast, try a dash of chili powder. Set the waffle maker onto a flat, heat-safe surface and plug it in. If your waffle maker has different heat settings (ie: light, medium, dark), select the one that appeals to you. Some models will have an indicator light that switches on. Pay attention to this light; it will turn off or change color when the iron is ready to use.
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One-sentence summary --
Prepare your desired waffle batter. Preheat the waffle maker.