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Go over the work thoroughly. Have the work reviewed by colleagues, coworkers, acquaintances. Try to come up with a unique or catchy title for your book. Submit your book to a journalist who has a good reputation (who does not trample authors' work).
Read your own work after a break. Correct grammatical and spelling errors. Remove stuff that is fluff, bloat, nonsense or simply adds nothing special. While you may be tempted to get friends and family to review it, do you really believe they'll be able to tell you honest irritation, dislike or criticism? Be fair on them and realistic and only ask people who are less inclined to flatter you or be subjective. For example, you may join a writer's club and meet a few critics who are able to give you suggestions on improvement. As a case in point, if your book is about global warming, the title can be 'Coats are Useless': The uselessness of coats indicate the impossibility of winter since we wear coats in winter. However, avoid getting stuck on this aspect. Many an author wastes time trying to come up with the perfect title, only to have the publisher hate it and change it anyway. Put some effort into the title but not all your spare time. Maybe this does not seem specific. You can have your book listed in a catalog or you can write to a newspaper/magazine to advertise your book. Better bring along positive comments from other reputable magazines and/or critics.