INPUT ARTICLE: Article: One of the typical shortcomings of new press-release-writers is stylistic—they tend to write a press release as if it was a memo. That is, they tend to write a dry, matter-of-fact document more suited to office consumption than public consumption. This is a mistake. A press release should be written like a hybrid of an advertisement and a news story; it should be pithy, catchy, and informative.  The best case scenario for your press release is this: the reporter who reads it thinks it’s a newsworthy topic, runs out of time to write a story about it, and puts their name on what you wrote, giving you complete control over the message. If what you’ve written is good enough, there’s a (very slim) chance that could happen. If you write something dry and filled with jargon, it never will. The eye is drawn to a picture to a greater degree than it is to text, and as a consequence, visual aids work in press releases just as well as they do in any other type of written media. Tastefully integrated photographs, images, and videos are all great ways to get more eyes that matter reading what you want them to read. The effect of adding images and video is considerable—18% and 55% greater views on average, respectively. Understand that even if you advertise, your press release might be the way a lot of viewers learn about your good or service, whether the reader is a member of the press or a member of the public. As a consequence, you need to explain to the reader what they stand to gain by diverting their attention from whatever else is vying for it, and reading your press release.  After every press release, your reader should be able to easily explain what is new, why it is unusual, and why they should care. Tweak it until you’ve satisfied those conditions.

SUMMARY: Remember that your press release tells a story. Integrate multimedia. Explain to the audience what’s in it for them.


INPUT ARTICLE: Article: For example, pulling straight out on a piece of taffy will stretch the taffy due to applied stress. For example, pushing on the middle of a tennis racket string will bend the string due to applied strain.

SUMMARY: Note that material stress is caused by axial stretching force. Understand that material strain is caused by shearing force perpendicular to the axis of the material.


INPUT ARTICLE: Article: Tiredness is a commonplace issue for many pregnant women. By learning to control your sleep schedule, you can better manage your tiredness during the day.  Learn to love naps. Nap when you're home, over the weekend, during a lunch break. Again, this is more training for what's to come! Also, get others to help more with housework, any lifting/shifting/moving heavy items, grocery shopping, etc. At work, ask for reduced travel or changed tasks if you feel too tired as a result. Avoid going out at nights, as this can increase your tiredness; meet up with friends and family on weekends or for lunch instead. If you're already a mom, nap when the children do. Ask a neighbor or friend to mind the kids for a bit while you catch up on some lost sleep.

SUMMARY: Reduce fatigue during pregnancy.


INPUT ARTICLE: Article: From the Home screen, you can make a new playlist by tapping Music > Playlists. Swipe your fingers on the touch screen to select the "Music" icon. Tap an icon on your iPod Nano to open it. If you touch and hold the screen, you will automatically return to the Home screen of your device. Pressing and holding any of the icons will allow you to rearrange them. Using two fingers, flick down to bring up the option to add songs. Tap Add. This will bring up a selection of categories. You can add songs, albums, and even podcasts to your iPod Nano playlist. After selecting a category, tap the items you want to add to your playlist. Swipe left to keep building your playlist. When you've added everything you want to your playlist, tap Done.  Don't tap Done until you're finished. Once your playlist is saved, you can't add any content, you can only delete it.  Your new playlist is saved as "New Playlist 1," until you sync with iTunes. When your playlist is copied to your computer, you can change the name. Go to Music > Playlists and find the playlist you want to edit. Flick down and tap Edit to bring up the option to delete the song. Tap Delete to remove the song from your playlist.  When you finish deleting items from your playlist, tap Done. To delete the entire playlist, tap Playlists, flick down to Edit, and tap Delete next to the playlist you want to delete.

SUMMARY:
Create a new playlist. Add songs. Keep adding content to your playlist. Delete a song from your playlist.