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Search committees can’t put everything into a short job posting, but they will highlight the most important expectations regarding experience required, job duties, etc. Reading the job posting thoroughly can help you decide if the position is a good potential fit for you, and then how to tailor your application and/or responses to interview questions.  For example, if a job posting mentions that the search committee is looking for an “independent worker,” make sure to stress how you have been able to complete projects successfully on your own. Expect specific questions about your technical writing skills. Prepare to discuss any computer programs you use, such as Microsoft Office, Adobe Framemaker, Dreamweaver, and Visio. If you have experience with databases, prepare examples. Summarize examples that show how you organize information and projects, handle revisions and collaboration, and prioritize your tasks to meet deadlines. If you are invited to interview for a position, make sure to reread your application very carefully, especially if you have recently been applying to many jobs. Look at your application materials (such as a cover letter and resume) together with the job posting, and think about how you have the skills or knowledge requested in the posting. If you think that you do not have enough experience in a particular area requested by the posting, be prepared to explain. You might emphasize other skills or experiences that will make up for any deficiencies. For example, if a job posting requests “five years in-house technical writing experience,” and you only have four, you can emphasize your diversity rather than a lack of experience by mentioning any other writing experiences that have enriched your training beyond in-house work. Being familiar with the company interviewing you helps you perform well in an interview. It also helps you determine whether or not the company is a good fit for you. You can find out information about a company by visiting its website, by reading any of its publications, from other people who have knowledge of the company, or other means. Look to find information to answer questions like:  How is the company organized/ How many employees does the company have? Who manages the company? The department you would work for? What kind of educational and professional background do they have? What kind of projects has the company worked on?
Read the job posting carefully. Review your application. Research the company.