Article: Organizing an overseas move is a challenge. It is important to realize that just like yourself, your pet requires a lot of organization before moving. You cannot just decide on the spur of the moment to move your pet. Typically, moving a pet overseas requires months of planning.  Depending on which country you move to, there may be a certain time frame for vaccinations. For example, sometimes your pet may need his vaccinations 3-6 months before arriving in the new country. Once you have researched the requirements, meet with your vet to discuss a potential timeline. When you are deciding whether or not to move your pet, take into account that he may not be able to move with you as soon as you are ready. Airlines have different policies regarding pet travel. Start contacting airlines to ask about the specific qualifications for traveling with your type of pet. For example, some airlines may allow your cat to be stowed under your seat in a carrier. Others will require him to travel in the cargo area.  Ask the airline whether they practice pet-safety policies. These policies include always keeping animals in a climate controlled area, making sure that pets are the first ones off the plane and the last ones on, and a promise to never leave animals sitting on the tarmac. If you decide to travel with your pet, purchase the travel crate well in advance. Give your pet a chance to get used to being in the carrier. When you have decided to move, you need to investigate your new home from your pet's perspective. Research local vets and contact one of them to ask about his practice. Also, consider what type of home you will have. Does it have enough room for your pet to be comfortable?  If you have a dog, consider whether your new home is dog friendly. Will you have a yard? Or is there a dog park nearby where your dog can play? Ask your current vet to help you find a new vet.
Question: What is a summary of what this article is about?
Figure out a timeline. Investigate travel options. Explore your new city.

Problem: Article: Before you start advertising, decide what image you want to portray on your advertising material. For branding purposes (recognition), be consistent in all marketing materials that you plan to use. If you have a logo, use it on all your advertising materials. It is best to have a website developed before you start advertising. Stick with the same logo and colors on both your printed advertising, and on your website. The internet is now the main medium of communication and it's where many prospective clients will turn first to find you. Having a website shows clients that you're serious about your business and it allows them research your business in their own time. Being busy, it's the easiest place for clients to check out your credentials, promises, service offerings, etc.––indeed, many workers will use work time to find your site, likely the largest source of clients needing your services.  Many website deals are very affordable. If you use a web designer and hosting package, this will help to make your company appear more professional. The more information you can include, the better, including testimonials as you get them. In addition to your website, advertise on Craigslist, and if you can, Angie's List. Free advertising is as good as the paid! Start a Facebook business page and a Google+ one too. You can do all sorts of fun things to encourage clients to visit your site, participate in competitions and quizzes and leave testimonials if you put in a little effort. Advertising your company and your image is essential to getting your services known and recognized.  Advertise in a local paper with a text ad. Try to come up with an eye-catching ad. Do not sell your service based on low rates––sell your service based on your quality of work and what you can do for the client that other companies do not. There is a lot of competition in the cleaning service industry but by being the best and staying that way, you will stand out from the rest. Having your business name and contact information on your vehicle is a great way to advertise. It's recommended to use vinyl lettering. The lettering looks much more professional than the magnetic signs. Print flyers. You can print nice flyers on your home computer, invest in some professional flyers. Hang flyers at hair dressers, laundromats, restaurants, bakeries, grocery stores, etc. Put flyers on car windows at local groceries stores and businesses. You can even go door to door in your targeted neighborhoods. Make door hangers. When people get flyers or ads in their mailbox they usually throw them away with the junk mail. A door hanger may just be the ticket to getting them to look at your ad. Pick the neighborhood you would like to work in and hang the door hangers on the door knobs. Give your business cards to friends and family members, people you meet, on public boards, anywhere you can. You can also ask your local businesses if you can leave some cards on their counters, especially places where cleaning, or just "clean" are on people's minds: the dry cleaner's, day care centers (parents want clean homes for their kids!), supermarkets, and other places like that.  Make sure your contracts and invoices are ready. A great way to obtain new clients is through a referral program. Offer existing clients a discount when they refer a friend. You can give your existing clients a discount when the friend uses your services three times, for example.
Summary: Develop your brand for marketing your services. Invest in a website. Advertise. Print business cards and documents. Get a referral program.

Before you begin writing your briefing paper, it is important to consider who will be reading it. This will drive the choices you make throughout the document. Before you start, think about the following questions, and if you don't know the answers, try to find out:  Who will read this paper? Government officials? Business executives? Journalists? Some combination of these? How much does the audience already know about this issue? Do they know anything at all? What does the audience need to know? What authority does the audience have over the issue? What changes are he/she/they capable of making? Before you get started writing your briefing paper, you should map out, either mentally or in an outline, the key points you want to make. Because a briefing paper is typically only a page or two long, it needs to be condensed. Policy makers are very busy, and yours is not the only issue on their plates. There's no room for unnecessary information or long-winded explanations. Decide on your key points in advance to craft a concise briefing paper. While the formatting of a briefing paper isn't overly complex, you can save yourself some time by downloading one of the many free online templates for creating briefing papers in MS Word. A template can help you organize your thoughts and more quickly craft a briefing paper. If you aren't using a template, you 'll need to start setting up your paper by creating name, date, and subject lines.  The name corresponds to the person to whom the briefing paper is addressed. The date corresponds to the date on which the paper was submitted. The subject line should describe in a few words the main topic of the briefing paper, such as "The Prevalence of Bullying in the North County School District." This lets the reader know, without even skimming the document, the issue that will be addressed. Some briefing papers include a summary section at the start of the paper, summarizing the entire paper in a few bullet points. Decide whether you'd like to do this, and if so, set aside space for this section.  For a very busy reader, the summary offers the key points in advance, thus allowing skimming over of the rest of the document. A well-crafted briefing paper is often concise enough that this section is unnecessary. However, for issues that require immediate action, this can be a way to highlight the urgency of the paper by clearly indicating the deadline within the summary. The summary should be no more than three to four bullet points.
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One-sentence summary --
Know your audience. Plan out key points. Consider using a template. Create a name, date, and subject lines. Consider a summary section.