Write an article based on this "Practice mindfulness techniques. Change the way you look at failure. Give yourself credit for things that you do well. Avoid perfectionism. Learn to tolerate uncertainty. Take small steps toward your goal."
article: Based on a tenet of Buddhism, mindfulness involves meditation on the present, focusing on the world around without thinking about the future. By focusing only on the present, and what is around you, you can relax your concerns about the future. The Greater Good Science Center from UC Berkeley has several relatively easy mindfulness exercises you can do to get started.  Mindful breathing. While in a comfortable position (sitting, standing, or lying down), take slow, controlled breaths. Breathe naturally, and notice how your body feels and reacts while breathing. If your mind begins to wander, and think about other things, take notice, and redirect your attention back to breathing. Do this for several minutes.  Take a self-compassion break. Think about the situation causing you stress or doubt, seeing if you can feel the physical tension in your body. Acknowledge the pain and stress (GGSC suggests saying a phrase like "This is a moment of suffering"). State to yourself that suffering is a part of life, a reminder that others are having similar concerns. Finally, put your hands over your heart and state a self-affirming phrase (GGSC suggests "May I be kind to myself," or "May I accept myself as I am"). You can tailor the phrases you use here to your particular doubts or concerns.  Walking meditation. Find a lane where you can walk back and forth for 10-15 paces, either indoors or outdoors. Walk deliberately, pause and breath, then turn around and walk back. As you take each step, notice the different things your body does as you take a step. Take notice of the sensations you feel as your body moves, including your breathing, the feel of your feet against the ground, or sounds caused by your movement. This can help you avoid doubting your abilities because you might fail. You still might, but that doesn't have to be a bad thing. Nothing succeeds all the time. Instead of seeing failure as a setback, look at it as a lesson for the future. Redefine failure as "experience," feedback that tells you the areas in which you need to improve. Don't be afraid to try again, this time focusing more on those areas for improvement. As an example, think about times you failed, even at a simple task, and what you did to improve. It can be something as simple as learning a simple athletic skill like riding a bike or shooting a basketball. When it didn't work the first time, you made adjustments and tried again. Remember that you have accomplished things before. Look for experiences in your past where you did accomplish a goal, no matter how small. Use that experience to give yourself confidence that by accomplishing that, you can do even more. Some of these accomplishments may even have put you in a position to overcome your current fears.  Your life is full of accomplishments, both big and small. It certainly can be something bigger, like finishing a project at work, or losing weight on a new diet. Sometimes it is as simple as remembering a time you were a good friend, or were nice to another person. It can help to talk to yourself the way you would talk to a friend in a similar situation. If they were in your situation, you would be supportive and compassionate. Don't hold yourself to an unnecessary higher standard. If you are overly determined to be not just successful, but perfect, chances are you will fall short of your goal. This determination leads to a fear of failure and making mistakes. Be realistic about your goals and expectations. You may soon find that not meeting these "perfect" goals will not bring the disappointment and disapproval you expect.  Like doubts, you need to recognize and acknowledge you are trying to be a perfectionist. If you regularly procrastinate, give up easily on tasks not going well at first or agonizing over small details, you are probably being a perfectionist. Think about how someone else would view your situation. Would you expect the same level of dedication or accomplishment from them? Perhaps there are other ways to look at what you are doing. Think about the big picture. This is a good way to avoid getting bogged down in details. Ask yourself about the worst-case scenario. Would you survive that scenario? Will it really matter a day, a week, a year from now? Decide acceptable levels of imperfection. Compromise with yourself about what really doesn't need to be perfect. It may help to make a list of the costs and benefits you impose on yourself by trying to be perfect. Face the fears of imperfection. Expose yourself by making small deliberate mistakes, such as sending off an email without checking for typos, or deliberately leaving a visible area of your home messy. By exposing yourself to these failures (which aren't really failures), you can become more comfortable with the idea of not being perfect. Doubt sometimes arises because we cannot be completely sure of what the future will hold. Since no one can see the future, there will always be some uncertainty about how things will go. Some people allow their inability to tolerate that uncertainty paralyze them, and prevent them from taking positive actions in their life. List your behaviors when you doubt or face certain tasks. If you are regularly seeking reassurance (not advice) from others, procrastinating, or regularly double- and triple-checking your work, notice what tasks are causing that behavior. Ask yourself how you deal with these situations, especially if they don't work out as well as you hope. You may find that your worst-case scenario will not happen, and that things will go wrong that are easily fixable. Rather than focusing on how big your task is, think of it in smaller chunks. Instead of worrying about how it remains unfinished, celebrate the progress you make. Don't be afraid to set time limits on your work. This can help you determine which tasks are the most important, and will require extra effort, while also preventing you from spending too much time on a specific task. Make sure you stick to those limits. Work expands to fill the time allotted.

Write an article based on this "Develop a marketing strategy.  Have a presence on social media. Have a killer website. Be involved in the community."
article:
Have a plan in place to get your brand name in as many stores and in front of as many people as possible. Depending on the product or service you’re offering, you might want to consider taking out ads online, in newspapers, in magazines, and wherever you might find new customers.  Apply your branding, including your visual brand and brand messages, to all of your materials—from packaging, signage, and stationery, to your website and marketing materials. Don’t be shy about boldly branding your products and displaying them in as many venues as possible. You want your brand to be everywhere people look. Advertise your brand in unexpected places. Radio advertisements, employee uniforms, and freebies with logos (such as tissues or pens) are all relatively inexpensive ways to promote your brand. See if you can get publicity from a local newspaper, TV station or blog who will review your product or service. Social media is one of the best ways to build a brand these days. Get basic social media accounts and update them regularly with pictures, deals, and other information about your company. Find things that are related and appeal to your customers and give them the chance to interact.  For example, if you're a travel company, post a picture of a beautiful location with a message something like: "Counting down the weeks to summer vacation and some time to unwind! Where do you want to travel this year?" Do not become spam. Avoid constantly pushing your brand in an annoying way or without context or to people that have no interest. Stay out of your customer's recycle bins. Be real and conversational, not a metaphorical sleazy car salesman. This is the age of the Internet and social media, so having a website is central to building a brand. It's fine to base your business in the flesh and traditional media, but if you don't at least have a website, you'll be seen as old-fashioned and inaccessible. Hire a professional or use a template and get a nice looking website. This should, at a minimum, discuss what your brand is about, where your offices can be found, what your hours are, and how you can be contacted.  Use your site as an opportunity to tell your story proudly. People have an easier time understanding something that fits into a story, and they'll especially identify with things that let them feel like they're a part of that story. Give your customers a story that they can be a part of if you want to build your brand into a big name. Publish it on your website’s “about” page or distribute it in your publicity materials. For example, in the '80s and '90s, Microsoft painted themselves as a company that pulled themselves up by their bootstraps in order to become the most innovative and effective product in their field. This resonated with business-oriented individuals, who wanted to see their own lives in the same way and who could feel apart of that spirit of greatness by buying Microsoft products. Having an in-person presence helps to build trust and spread the word about your brand. Throw events, attend events put on by others, do volunteer work, and be civically active. This is a great way for your customers and potential customers to see what your brand stands for.  Street fairs and other daytime events often provide opportunities for businesses to set up a table and hand out information. Take advantage of this opportunity to forge bonds with people in your community who could potentially be customers. Giving back to your community through donations and sponsorships is another good way to get your brand out there. You could sponsor a little league team or a girl scout troop to build up your community presence.