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Decide on the genre of film you wish to concentrate on. Determine your role and input.
For example, you might wish the company to concentrate on horror, drama, comedy, sci-fi, documentaries, etc. Or perhaps a mix of genres, without stretching yourself too thin. Once you have decided on what genre of film you would most like to do you must decide what your role will be.  Are you going to be the writer, director or producer? Do you want to be behind the camera or running sound?  If you do not have any expertise or talent in any of those areas, network with people and search for projects you can attach yourself to. This will help you to build your resume and will enhance the reputation of your production company.