Write an article based on this "Maintain a register of customers. Send a regular email newsletter. Be active in relevant online discussions. Follow your feedback."
article: Whenever a customer makes an order you will collect their email address so it's important to keep a good and safe register of your customers' contact details. In addition to this, you should make it possible for potential customers to easily register with your website using their email address even if they don't buy anything this time.  A register of users is a very useful resource for marketing and surveying your customer base and should be treated as such. You need to guarantee that your customers' personal and financial details submitted through your website are kept secure. A regular email to all your registered customers can be a very effective way to promote specific products or time-limited special offers. It's important to exercise careful judgement when sending out unsolicited communications to your customers, as nothing will turn people off as much as spam.  You should tightly control your email newsletters, and only send out messages when you have something important to promote. Too frequent emails will be annoying, but too few will mean that they might forget about your store. Ensure that the email is well-crafted and matches the visual theme of your website and branding. Increase your presence and brand-awareness by getting involved in online discussion groups around relevant topics to your store. For example, if you sell specialist teas you can contribute to forums for tea lovers and enthusiasts. But be sure to tread lightly when you do this. Don't engage in any hard selling or explicit advertising as it will not go down well.  Keep your online store's URL in your signature, but don't over-promote your business. Don't just think of it advertising, but connecting with potential customers. It could give you ideas for new product lines or avenues to explore. Keep a close eye on any feedback you receive on review websites as well as in direct contact with customers. It's important to know what people are saying and what the perception of your company is. If appropriate, respond politely to feedback and try to resolve any issue quickly and amicably. With social media it's possible for a minor problem to quickly escalate and gain you unwanted publicity.

Write an article based on this "Hang up some framed artwork. Mount a few sculpted pieces. Attract attention with a tapestry. Paint a mural."
article: Put up one or two paintings, prints, or photographs that speak to you. This will give the wandering eye a place to settle as it drifts over your seating area. The right art style can also complement the overall theme of the room and make your home feel more cultured.  Pick out handsome frames for your artwork to enhance its decorative value. Center large pieces over the sofa, or arrange several smaller pieces in a row or grid for more of a gallery feel. Hunt for wall-worthy accessories like deer antlers, molded sconces, and carved woodwork. Three-dimensional objects can lend a sense of shape and contour that keep the wall from looking quite so flat. They’re an out-of-the-ordinary touch that make an interesting alternative to traditional art.  Narrowing down a theme can help make your decor feel more focused. If you’re a sports fanatic, for instance, you could make room for a pair of skis, whereas an anthropology buff might exhibit replicas of rare artifacts from around the world.  Position your sculpted accents carefully to keep the wall from looking too busy—since each piece will command so much attention on its own, less is more. A tasteful wall hanging can instantly make any room feel more worldly and lived-in. Drape a blanket, weaving, or selection of textile art across the wall along the back of the sofa. You can stretch it flat to cover a broader area, or let it bunch loosely so it flows with Bohemian flair.  An ornamental quilt or afghan that you’re reluctant to use as a throw can make a good candidate for a tapestry. Use a mountable curtain rod or Velcro strips to secure your hanging without damaging it or being forced to nail into the wall. Show off your own artistic sensibilities by brushing designs directly onto an undecorated wall. You might go with a simple yet eye-catching repeating pattern, or something more abstract like a solid base broken up by flecks and splatters of color. If you’re feeling bold, you could even try freehanding an original work of your own.  Be sure to choose paint shades that compliment the style of your couch, as well as the larger color scheme of the room. Painter’s tape can be useful for creating negative space in elaborate patterns and preventing paint from getting anywhere it’s not wanted. Consider hiring a professional artist to come in and give the wall of your seating area a one-of-a-kind makeover.

Write an article based on this "Allow your cat to be sedentary on hot days. Make sure that your cat has access to shade. Cool down your cat with damp towels. Brush your cat daily. Create a cool retreat."
article:
Now is not the time to play energetic games with the cat. Chasing after a laser pointer or a wing-on-a-string is definitely out. Instead, encourage the cat to rest and take it easy. Muscular activity generates heat, which the cat doesn't not need on top of the already hot conditions. Take sensible precautions such as ensuring the cat has access to shade when outside, and does not have to stay in the full sun. This could be the shade form a tree or bush, or a garden umbrella. If your cat is indoors, make sure that she is not restricted to a room with lots of bright sunlight and that she can rest out of the glare of the sunshine. If you have an outdoor cat, make sure that you check any outdoor buildings and greenhouses before closing the doors. The building could become very hot and your cat could die as a result if he or she were to be locked inside. Most cats do not like getting wet, but you can at help them to cool off a little with dampened towels. Simply dampen a cloth with cool water and gently stroke your cat with the cloth or towel from the top of its head and down the back. If the cat is very hot, gently wipe her with a wet towel as often as she will tolerate. Matted fur traps heat; ensuring that the fur is not matted and allows air to flow through it will help to keep your cat cool. This is especially important for long-haired breeds of cats.  Get into the routine of combing and brushing your cat during the coolest part of the day before she gets hot, such as first thing in the morning. She will be more willing to cooperate if she isn't already feeling cranky because of the heat. Avoid shaving your cat to the skin as this will expose your cat to the sun and can result in sunburn and risks skin cancer. Although it seems bizarre to wear a thick fur coat on a hot day, experts now believe the fur keeps heat out in the summer, as well as in during the winter. Thus shaving the coat may not help kitty to stay cool. However, if the coat is severely matted or tangled, it forms a shell over the cat's body. This shell means the coat doesn't work how it is meant to and so getting a professional to shave the coat is the best idea You can help your cat cool down by making a cool, dark spot for her to retreat to when she gets too hot. Just place a cardboard box on its side and put it somewhere that is quiet and out of the way, such as in a closet, behind a chair, or near a cool spot in the house. Line it with a terry towel or other cool cotton fabric. Stick an ice pack inside a sock and place it into the retreat underneath the towel for an added cooling effect. Another good idea is to place towels or sheets over your cat's favorite spots. Doing so will create a cool barrier between your cat’s fur and warmer surfaces.