Problem: Article: If you planted mums in the spring, they should be fertilized once a month until they bloom in the fall. You don't have to worry about fertilizing florist mums planted in the fall - they're hearty enough to survive without fertilizer. You should use a 5-10-10 fertilizer for mums. The 5-10-10 ratio refers to the amount of nitrogen, phosphorus, and potassium in the fertilizer, and 5-10-10 ration means there should be twice as much phosphorus and potassium as nitrogen in the fertilizer. All fertilizer brands will show on their labels what the ratio is. Once your mums bloom, you’ll find that some blooms fade quicker than others. Remove them by gently pinching the bloom at the base of the stem and pulling it off. This encourages the plant to grow more blooms and keeps your plant looking fresh.
Summary: Fertilize the mums. Remove dead blooms.

INPUT ARTICLE: Article: Topical anesthetics, used in conjunction with steroid cream, can be used before a bowel movement to reduce pain caused by anal fissures.  Xylocaine, lidocaine, tetracaine, and pramoxine are topical anesthetics. While some anesthetics are available over the counter, many require a prescription. Ask your doctor for a recommendation and, if needed, a prescription for an anesthetic to treat your anal fissures.  Creams are applied gently on the rectal region before a bowel movement, with a clean paper towel or wipe. Some drug stores sell wipes specifically designed for applying such creams. A small amount of a steroid is often combined with creams and ointments. This helps reduce inflammation and numb some of the pain associated with bowel movements.  If using steroids alongside aesthetics, you should not use the medication for more than 2 weeks. Using steroids for a longer period can thin parts of the rectum, resulting in further trauma to the area. Your physician should be able to recommend a stool softener for you. This will help ease the pain and labor involved during bowel movements, giving fissures a chance to heal.  While stool softeners are generally available over the counter, you should ask your physician for a recommendation. If you are breastfeeding especially, you want to find a brand of softener that will not harm your baby.  Take stool softeners as directed on the medication's label. Only take the suggested dosage and be aware of any possible side effects. Talk to your physician if you experience any side effects. Combing stool softeners with home remedies, like drinking extra fluids and eating a high fiber diet, can help with anal fissures. Some ointments contain a muscle relaxant called nitroglycerin. Nitroglycerin can relax the sphincter muscles and reduce contractions and spams during bowel movements, and also help increase blood flow to the anus. This reduces the trauma around the rectal region, giving anal fissures the chance to heal.  Nitroglycerin should be applied using a q-tip. Apply a small amount of ointment to the q-tip and insert the cotton tip into the anus. Do not go farther than this, only inserting the cotton portion.  The concentration of nitroglycerin in ointments is relatively low, usually only around 0.2%. Topical use of nitroglycerin for treating anal fissures is considered safe while breastfeeding. Side effects do occasionally occur when using nitroglycerin. The most common side effect is a headache or lightheadedness.

SUMMARY: Try topical anesthetics and steroids. Use stool softeners. Ask your doctor about nitroglycerin.

In one sentence, describe what the following article is about: A cookie-cutter product doesn't make for successful entrepreneurship. You need to have a unique product to make it in the long run. Look at the market and carve out a niche for your business.  Ask yourself what the value of your product is. Find a way for it to provide value that no other product can. A small innovation on an existing product is a great way to differentiate yourself. Your product isn't necessarily what has to be distinct. It can be the structure of your company or the way you go about fundraising and networking. Whatever it is, you have to do something different to make it as an entrepreneur. This is true in all aspects of your business. Failure to communicate is one of the main reasons businesses fail. Communicate the value of your company to investors and consumers and communicate on company matters with your partners.  Maintain real dialogue with your clients. Communicate through whatever channel is best for them. If you don't keep a dialogue running, they might leave you. If your clients leave you, your company will fail. Be clear, concise, and compelling with your customers. You don't want to waste their time. There's no such thing as too much communication with your business partners. Keep them in the loop as much as you can. There will, of course, be some decisions that you should make unilaterally without communicating. Keep those to an absolute minimum though. Your business has to keep up with rapid changes in the market in order to maintain a competitive advantage.  If you decide to change directions to keep up with a trend, do so quickly. Long, drawn-out changes will only hurt your business. See trends as an opportunity. As the saying goes, the trend is your friend. Organize your company so it can survive rapid changes. Be sure to communicate any changes to your clients and investors. A frequent cause of business failure is a breakdown from the top. The founder has a scandal or does something to lose the trust of their clients. A classic example of this is Lance Armstrong. Don't make the mistake of thinking your business can make up for your lack of character.  Remember that investors are investing in you, not your company. Identify areas of weakness and work to correct them. If you have trouble relating to people, work on your communication skills. If you have a tendency for benders or illicit activities, you must stop them before you become an entrepreneur. Investors always do a background check. Do everything you can to be likable and respectable. Conduct yourself with dignity, and treat your business partners with respect. You don't have to do this right away, but if you want your company to be successful in the long run, you need to have a proven revenue stream. Look at what similar companies did to make a profit and use their business model as a blueprint.  Don't worry if you aren't profitable at the beginning. You will rarely start off making a profit. Spend your money building up an infrastructure and creating a great product, and investors will keep you afloat. Emphasize to your investors that the profits will come. Make sure you have a realistic plan for how to do that though. It doesn't matter how good your product is, if you aren't making a profit, your investors will eventually lose faith and your business will fail. Have a plan from the beginning on how to make your company turn a profit. Once the profits start rolling in, it can be tempting to take them as a bonus for all your hard work. Resist that temptation. Reinvest your profits to build your company.  Think about the long run. Most businesses fail, so you should do everything you can to make sure that doesn't happen to your business. To grow your company, invest profits in marketing and sales.
Summary:
Differentiate your product from the market. Maintain constant communication. Keep your company up-to-date with industry trends. Avoid founder dysfunction by being treating your company, partners, and clients with the utmost respect. Be sure to lock down a profitable business model. Reinvest profits back in to the company.