Problem: Write an article based on this summary: Mark your prices clearly. Provide options. Offer incentives and discounts carefully. Be confident.

Answer: Customers are more likely to buy from you when your prices are straightforward and easy to spot.  If you sell at craft fairs or through a physical storefront, the prices should be marked in front of the product and within the customer's direct line of sight. Most customers will not stop to inquire about the price of an item. Similarly, individual pieces of embroidery sold online should be marked clearly since many customers will not attempt to contact you to inquire about the price. If you sell embroidery that customers must order in advance, provide a price sheet that clearly lists the cost of base products, personalization, and so on. Make this price sheet easy to find, and stick with the prices you list to earn credibility. Offer prospective customers a range of options that may suit their price range better.  For example, you could sell an elaborately embroidered piece made with the best materials at your highest price. Include elements of that design and use slightly lower quality materials to create something similar that can be sold at a much lower price. Sell the products simultaneously so that someone who cannot afford the higher priced product may consider the similar, lower priced product. If someone orders embroidery from you but cannot afford the price you quote, offer to reduce the price by reducing the cost. Let them know how much the price would drop if you used fewer colors, used fewer stitches, or made the embroidered section smaller. Special deals can be a good way to attract attention from new customers while renewing the interest of past customers, but they should not be relied upon.  Special sales should only be used on a short-term basis. This includes buy-one-get-one offers and promotional gifts. Loyalty incentives should be more long-term. Examples include loyalty cards, referral discounts, and returning customer discounts. You can also offer permanent discounts on quantity. For instance, if the price of one embroidered bag is $25, the cost of three might only be $60, putting the price per bag at a discounted rate of $20. Once you set a price, be confident that it is the right price and let your prospective customers see that confidence.  When dealing with customers directly, make eye contact and speak clearly. Never apologize for the price of a product. Showing confidence will inspire confidence. If you seem confident in your pricing, your customers will perceive that those prices are fair and that you know what you're doing. If you mumble or seem uncertain, customers are more likely to think that you're trying to sell them embroidery at a higher cost than necessary. They may walk away from the sale or try to haggle the price down.


Problem: Write an article based on this summary: Acquire all the necessary equipment for your business. Set up your store effectively. Set up a security system. Get all the licenses, permits, and certifications necessary for opening. Open your pharmacy before your "grand opening.

Answer: You'll need at least the following to make your drug store ready to open. This is only a suggested list, and you'll likely find that you need other items to get your store ready.  Computers and all the necessary software. Cash registers. Phones and phone lines. Good-quality chairs for waiting areas. Make sure these chairs have arm rests so elderly or disabled patients can get up easily. Inventory for the front of the store, like paper towels, OTC drugs and products, food, cleaning supplies, and anything else you'd like to sell. Vials and pill bottles for the pharmacy. The store's layout is important for making customers want to shop with you. A cluttered store with a poor layout will drive away customers, which will hurt or even sink your business. Keep the following guidelines in mind when designing your floor plan.  Have a cash register by the front door so customers can check out and then leave conveniently. Keep all pharmacy-related activities behind a counter in the back of the store. This will ensure that pharmacy staff can work efficiently, and is also important for safety. Make aisles wide enough for wheelchairs and people with disabilities to easily travel down. Designate an area for counseling. Your drug store should have a private area where pharmacists and techs can counsel patients on their medications. In some locations, this is even a law. Ideally this should be back by the pharmacy, so your pharmacist doesn't have to travel far from his post to counsel a patient. Organize aisles by product and hang signs above aisles indicating which products are there. This will help customers find what they need quickly and ensure they leave happy. All businesses need security in place to keep employees safe and protect your financial investment. You should look into surveillance cameras, alarms, grates for windows, and a safe to help thwart robberies. These certifications vary depending on the location of your pharmacy, so you'll have to consult local laws to ensure that you are meeting all necessary qualifications. It would be helpful to consult a lawyer who is familiar with the laws for your industry to make sure you are getting all the paperwork you need.   For example, in the United States, a state pharmacy license. Each state has a board of pharmacy that evaluates pharmacies and grants licenses. Contact your state's board of pharmacy to get this certification. Sometimes the state board of pharmacy will also want to inspect your pharmacy before it opens, so stay in contact with this office to make sure you are complying with all laws. An additional requirement in the United States is a DEA number. The Drug Enforcement Agency regulates the sale of narcotics, so you will have to register with this agency for permission to do so. Contact your local DEA office to get federal certification. " Any new business will have a few bugs that have to get worked out- your drug store will be no exception. Therefore, it is a good idea to have some time before the official grand opening to work out the kinks.  If you have a big flood of customers on your grand opening and you experience problems, you and your staff can easily be overwhelmed. If service suffers because of it, your store could get a bad reputation right from the start. To avoid big problems, open your doors one or two months before your actual grand opening. This will help you work out any kinks in your system with only a few customers to deal with. That way, you can make sure everything runs smoothly on your grand opening.


Problem: Write an article based on this summary: Pick the type of card you are going to use. Greet the recipient. Write a message of gratitude for a gift. Create a message of thanks for a service. Include a forward looking statement. End with your regards.

Answer:
You may opt for a physical thank you card that has a simple image or text that reads “Thank You” on the front of the card. You can also use personalized stationery with your name or a personal design on it to write the card. A handwritten card can add an element of intimacy to the note. Another option is to use an online thank you card, where you use an online program to design and type out the card. It will then be sent to the person’s email. Sites like Some Ecards, American Greetings, and Punchbowl all offer free online cards. Start the note by using a greeting like “Dear” or “To,” followed by the person’s name. If you have a close relationship with the recipient, you may feel comfortable using their first name in the greeting. If you have a more formal relationship with them, you may use their full name.  For example, you may write “Dear Fiona,” or “To Fiona Lee.” Always check the spelling of the person’s name before you write out the greeting. You do not want to get their name wrong in the card. If you are thanking the person for a gift, include a message of gratitude about the gift and how much you appreciate it. Say “thank you” and name the gift so the message is personal.  For example, you may write “Thank you for the housewarming gift. You’re so kind and I really appreciate it.” Or you may write, “Somehow you always know exactly what I want. I will treasure your wedding gift. Thank you so much!” If you are thanking the person for a service or a kind act, mention this in the note. Make sure you say “thank you” and express your gratitude for the person’s help.  For example, you may write, “Thank you so much for your help at the event last week. I appreciate you volunteering your time and energy. I appreciate all your hard work.” Or you may write, “Thank you for picking me up at the airport the other day. I’m so lucky to have a friend like you. You’re the best!” If you know the recipient well, you may mention when you hope to see them again or that you hope you will talk to them soon. A forward looking statement can add a friendly, casual tone to the note and let the recipient know you are enthusiastic about your relationship with them. For example, you may write, “I look forward to seeing you at the party next week and catching up with you in person.” Or you may write, “I hope we can get together for a backyard bbq soon and enjoy this beautiful weather.” Wrap up the thank you note with a short sign off, such as “Sincerely” or “Best.” If you know the recipient well, you may go for a more personal sign off like “With love” or “Yours, truly.” You should also sign your name at the bottom of the card.