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Once you become licensed, you should decide where in Michigan you want to settle. If you like the hustle of urban life, you may be interested in helping businesses find a home in revitalized Detroit. If luxury and the outdoors are more your speed, you might be more interested in helping ski buffs find their perfect winter lodge in the Upper Peninsula. Commercial real estate will give you a lot of opportunities to visit different parts of the state, helping business owners find the perfect spot for their operation. You might help a Michelin-star chef find a spot for a new restaurant in Ann Arbor one day and settle a nonprofit into a warehouse space in Detroit the next! Residential real estate agents tend to focus on one area, becoming intimately familiar with the different neighborhoods, school districts, and other local amenities. By studying an area, you'll be able to recommend the perfect suburban starter home for a young family or a chic downtown loft for a busy professional. When you're first getting started, you can start building your portfolio by asking the people closest to you if they know anyone who is looking to buy a home. Your broker will also help you come into contact with potential clients. You may come across some buyers from out of the area who are thinking of relocating to Michigan but who are hesitant to take on lake effect snow. If this is the case, show them brochures of idyllic snow-covered landscapes, describe cozy white Christmases, and let them know that they'll adapt to the weather more easily than they think. Although Detroit was hit hard in the last recession, there's a reason it's now being called America's Great Comeback City. If you have a potential buyer who is wary about settling in Motor City, show them the new businesses that are helping the local economy to grow, especially around Midtown.
Study the real estate market in different areas of Michigan. Choose to work in commercial real estate if you love to travel. Focus on residential real estate if you want to focus on one location. Build your portfolio by reaching out to your friends and family. Encourage buyers to embrace Michigan winters. Show clients the revitalization in Detroit if they are wary about its past.