In one sentence, describe what the following article is about: A quick way to make yourself stand out is to put your brand somewhere people do not expect. This will help people recall your company better. These novel locations can help your brand to stand out more against other Realtors in the area.  On vehicles. There are many ways to advertise with cars including bumper stickers, decals, car wraps, and more. Place an advertisement at a movie theater. Show theaters show slide shows of advertisements before the movie. Big screens are a great way to show off the beautiful features of your properties. Write a message in the sky. Many places have companies which offer skywriting. Look up one in your area. Make sure to time your skywriting well, and put it where the most people will see it. Hand out free stickers. The idea behind this is that some people will stick those stickers in random places, spreading your logo or company name around for you. Look at what competitors and others in your industry are doing to market their businesses. It may work for you, too.  Develop a strong brand. Research shows that people were more likely to recall a real estate company with an attractive logo that represented the brand.  Evolve your message. Major companies adapt their marketing strategies to give them an edge. This can benefit you as well.  Developing a strong brand "tag phrase" that encapsulates your business values can help. Who hasn't heard "Where's the beef?" or "Just do it"? Give yourself a good marketing budget. Nothing can undermine your marketing efforts than not allocating it the proper funding. Marketing is a sizable portion of large, corporate budgets. Look at the online presence of realty competitors in your area, then adopt their successful tactics. Guerrilla (sounds like “gorilla”) marketing refers to the recent practice of using surprise and/or unconventional interactions to promote products. It is useful for small-businesses with a limited budget, as it relies on viral marketing and word-of-mouth, making broadcast of the product message essentially free. This kind of marketing can be seen as “edgy” or “attention-seeking”, often appealing more to a younger audience. There are many different varieties of guerrilla marketing.  Viral Marketing is based on the assumption that users like to share interesting content. By making web content that is very surprising or head-turning, and then getting users on various sites to share it, the idea is that the web traffic can reach a critical mass, resulting in enormous market exposure. Tissue Packing is a form of guerrilla marketing where tissues or other usable merchandise are branding with a company's advertising message. The marketing is then considered long-term, as it continues to deliver its message until the product is fully used. Products branded with your logo, such as a candle, a box of tissues, or chapstick can fulfill this purpose.
Summary: Advertise in novel places. Take from leading industry examples. Go guerrilla.

Remove the neck and giblets from inside the cavity of a thawed turkey. Rinse the cavity with cold water and pat the outside dry with a paper towel. Use a spoon to pack it in, then pull the skin over the stuffing and seal with small skewers. Seal the opening shut in the same manner as the neck cavity. If there's not enough skin to cover the stuffing, tie the legs together or place a piece of bread over the stuffing to hold it in. As a general rule, a stuffed bird will need to cook for 20 minutes per pound. Check the temperature by inserting a meat before removing the turkey from the oven. The thigh should be 180 °F (82 °C), and the breast should be 170 °F (77 °C). Serve the stuffing in a separate dish.
++++++++++
One-sentence summary -- Preheat the oven to 400 degrees. Get the turkey ready. Scoop stuffing into the neck cavity. Fill the large cavity with stuffing. Roast the turkey for the correct time. Leave the turkey to rest for 20 minutes before removing the stuffing.

Problem: Article: Respect your students, and demand the same respect from them. Clearly lay out your rules for classroom behavior, and enforce them consistently. Don’t shout or lose your cool—remain calm and collected, and be clear on what needs to happen. When necessary, involve the school administration for serious discipline issues. Your job isn’t to be your students’ friend or the most-liked teacher. You are a mentor who is there to impart knowledge and model professional behavior. Remember that, as a professional teacher, you are offering a service to the students and the school community. You are duty-bound to take your "in loco parentis" role seriously. Explain why certain rules are in place and follow all institutional risk management procedures. Whether you’re teaching a gym class or in the chemistry lab, clearly lay out the safety rules and hold everyone to them at all times. Don’t waver in a misguided attempt to appear more likeable or “cool.” Constantly provide benchmarks for improvement for your students. Give praise when it is due, and compassionate yet constructive feedback when it’s needed. Encourage and support those who are in need of help, and find creative ways to assist them to improve their grades. Create an environment in which everyone (including you) is expected to do their best, is praised when they do so, and is supported when they fall short of excellence. Make sure your lessons, notes, and handouts are professionally presented—that is, neat, clear, easy-to-follow, and without simple errors or typos. Take a moment to consider how you’d grade your own efforts—if they’d be anything other than passing with flying colors, increase your effort. A professional teacher should never feel like they ought to re-do a piece of work because its presentation is shoddy. In the end, it’s up to your students to put in the work and effort to get their best grades. As a professional teacher, though, you should accept that the grades your students achieve are, at least in part, a reflection on you. Accept that there is room for improvement on both sides—the students’ and yours. Don’t just throw up your hands and say that a student’s poor grades are because they’re lazy or don’t care about the material. Take it as a personal challenge to find ways to engage them in the subject. Good teachers make it easy to understand complicated things. Use examples, models, pictures, hands-on activities, real-life connections, and so on. Find ways for your students to relate to the material.  However, “simple” doesn’t mean “too easy” or “created without care.” Whittling down complex topics into simpler lessons is a challenge that takes time and effort to master. Pick the brains of fellow teachers who you respect for their ability to bring focus and simplicity to their teaching. You shouldn’t expect your students to be excited about learning something if you don’t seem excited to be teaching it. Let your passion shine through in the classroom, and some of it will rub off on your students. With this enthusiasm, explain to your students why the knowledge you convey is important, and how they can apply what they learn in their daily lives. Then they are more likely to remember what you teach.
Summary:
Take charge of your classroom. Put safety first. Make excellence your goal. Take pride in the process and products of your teaching. Take responsibility for your student's results. Simplify your lessons to focus on the key components. Keep your students’ attention through enthusiasm and self-awareness.