In one sentence, describe what the following article is about: Consumers are bombarded with many ads every day. When writing a product description, you have a limited amount of time to get a consumer's attention. Use that time wisely. It is essential that you lead with a statement or question that grabs the reader's attention.  Try appealing to the senses right away. In the coffee example, you could say something like, "Wake up in the morning to the subtle scent of rich and creamy vanilla." You can also ask your readers to imagine. For example, say something like, "Imagine there was a coffee that tasted as good as your favorite desserts." You can also try to appeal to the reader's identity initially. Try something like, "When you're drinking a cup of coffee, do you still get that same level of joy you felt when you started to drink coffee?" Tone is important when it comes to product descriptions. Different readers will respond to different tones. As you write, make sure  you adopt a tone appropriate for the audience at hand.  Think about your company's brand. Are you trying to come off as cheeky, fun, and a little sarcastic to appeal to a certain audience? Or are you a more serious business trying to attract customers who are also quite serious? The tone of any coffee advertisement could be one of lighthearted enjoyment, describing the pleasure or life improvement brought by the flavor and caffeine in the coffee. However, a more serious coffee company could focus on bean quality, origin, having a high caffeine content, or being ready quickly for the busy professional. Remember, you want to cover the product as fast as you can. Readers may scroll by if a product is long and wordy. Strive for a few brief and vivid sentences over lengthy descriptions. Things like bullet points can be particularly helpful, if you're able to use them. For example, instead of saying, "Our coffee has a smooth, creamy vanilla flavor that will make your house smell like a birthday party" you could break down these sentiments into a series of bullet points: "Silky smooth vanilla flavor!", "Fills your house with the scent of a birthday party!", "Instant relaxation first thing in the  morning!" Many people read ads on a mobile phone these days. You want to make sure the bulk of your product description, if not all of it, will show up on a mobile phone screen. Short and simple is more memorable than long and complicated. You should also keep images in mind. If this description is being posted alongside an image, the image will take up space on the phone's screen as well. Do not just account for the text.
Summary: Start with a great opening. Use the proper tone. Cover the product quickly and vividly. Keep length in mind.

In one sentence, describe what the following article is about: If it feels like there are eight billion TVs on the market, all with different stats and figures, you're not alone. These stats are meant to overwhelm you into buying something more expensive, but you don't have to fall for it. You can safely ignore the following terms and words when shopping -- they are just sales tactics:  Refresh rates (anything above 120Hz is fine) Contrast Ratio Motion Rate, ClearMotion, TruMotion, etc. Viewing Angles Premium HDMI ports (all HDMI will look the same, no matter the port). HDR, or High Dynamic Range, is a newer color format meant to capture the greatest array of colors possible. The problem is that most sources (cable, Netflix, etc.) don't even send HDR quality color yet, so you'll likely notice little difference. That said, to better "future-proof" your TV, it might be a good option. Obviously, more color is better. That doesn't mean that this small uptick now, however, is necessarily worth the extra $2-300. Unless you love watching 3D movies, skip this feature. Most companies have already passed over them, quietly shuffling 3D TVs out of their inventory because consumers were largely unimpressed. Why? Because you need expensive glasses for every viewer, a 3D compatible player, and extra-expensive movies that cannot be played on non-3D players. So, unless you really want to recreate the home theater experience at any cost, skip this feature. All 3D TVs can play normal 2D movies. If you want the option, and money is no concern, you might as well go big for the 3D capabilities. Smart TVs have apps built in to show Netflix, Amazon Prime, YouTube, and other popular internet videos. While this may seem appealing, there are so many other streaming devices you can get cheaply that Smart TVs are often redundant. If you already have a way to stream media, skip the extra cost of a Smart TV. You can get a Google Chromecast, Roku, Amazon FireStick, Apple TV, or video game system with all the same features for $40-200. They are really just a fashion statement, with no real bearing on picture quality or enjoyment. Some people even lobby that they are worse, making it harder for a large group to all enjoy the screen from multiple angles.
Summary: Understand which TV specifications don't mean anything at all. Opt for the highest color range possible only if you're serious about perfect quality. Only pay for 3D TVs if you're committed to the recurring extra costs. Purchase a Smart TV only if you don't have another streaming source. Avoid paying extra for curved TVs.

In one sentence, describe what the following article is about: It’s not always easy to know if you’re indeed addicted to the computer. You may simply want to use the computer less than you do. However, the degree of your addiction will likely affect how difficult it is to quit or cutback on your computer usage. Symptoms of computer addiction include:  Preoccupation with the Internet, including social media presence and future online activity Becoming moody, restless, or depressed when unable to use the computer Computer usage negatively affecting significant relationships, family life, or work life Using the computer to escape from real-life problems or difficult emotional states Spending significantly more time on the computer than intended Concealing the extent of your computer usage from family and friends Needing to be on the computer to feel satisfied There are support groups all over for people suffering from computer addiction. These groups do not cost money to attend and can connect you with other people who are experiencing the same thing that you are. Look for a group that meets in person, if possible. If you need to use the computer to access an online group, you may end up using the computer more than you intend to. Find a local therapist who can work with you on your computer addiction. You may want to begin private therapy sessions or to join a therapy group for people struggling with computer addiction.  Some therapists accept medical insurance. Online directories can help you find a local therapist who specializes in addiction. Talk to the people in your life about your addiction. Let them know that you’re concerned about your own behavior and would like their support in working on changing it.  You can ask loved ones to help you monitor your computer usage. You can say, "I'm worried that I'm addicted to the computer. Would you be willing to keep an eye on my behavior and step in if you see me getting sucked into it?" You can ask loved ones to spend quality time with you as a way of keeping you engaged in non-computer activities. You can say, "I want to find positive ways to spend my time that don't involve the computer. Can we prioritize spending quality time together without the computer? We could go for a walk one a week or eat dinner together every night." Ask loved ones not to engage you in computer-related activities while you’re working on recovery. You can say, "I know you don't have problems with your own computer usage, but I'm really struggling with my own. Would you mind not using the computer around me so much, or at least not asking me to engage with you while you're using it?"
Summary:
Recognize symptoms of computer addiction. Join a support group. Seek counseling. Get support from people in your life.