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You never know who may be researching your company, so make it available on your website and link to it on your social media profiles. Potential investors, customers, and even your own shareholders may be interested in learning more about the operations of your company. Use this corporate profile whenever you can. It can be part of your business plan, strategic plan, marketing strategy and on your website. The corporate profile should be a marketing tool that gets your company noticed. Your corporate profile can be a great tool to introduce potential investors to your company. Offering your profile at the beginning of financial discussions will give potential investors the basics of your company's business and finances. This will give them time to learn about your company and decide whether they want to follow up. If you're announcing a new product or a business acquisition, include your corporate profile in your press releases. This will direct traffic to your profile and can help build brand awareness. Be sure to keep your corporate profile up to date, especially as the business grows and changes over time. Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.
Make your corporate profile available publicly online. Use the corporate profile as a marketing tool. Show it to potential investors. Link to your corporate profile in press releases. Update your profile when your company undergoes changes.