Don’t be content with simply landing a job in the publicity field—avail yourself of every resource available to you to hone your craft and continue advancing. Accept challenging projects graciously, form beneficial connections with as many industry heavy-hitters as you can and always look for new ways to make your work stand out. Where you end up depends entirely on how willing you are to keep learning new things. Periodically attending workshops and seminars can give you fresh ideas and motivation to stay at the top of your game. When engaged in public relations work, you need to know how to present compelling addresses and written materials that frame your client in the best possible light. This falls under the heading of rhetoric (the art of being convincing through language) and it is arguably the most essential skill any publicist or marketing specialist should possess. Even when you’re not actively trying to convince the public of any one particular fact, every strategy should be formulated as though you were making a logically-supported, directed appeal. Your credibility as a public relations expert will be assured with an understanding of the central tenets of rhetorical discourse.  Use the “rhetorical triangle” model to structure your statements and press releases: understand the relationship between yourself (the presenter), the audience and the context of an argument. This will help ensure that argument takes hold in the minds of your audience.  Always have a clear goal in mind whenever you begin a project, no matter how minor or routine. The language of your press materials should be centered around this goal. A good deal of public relations work involves taking negative or confusing circumstances and recasting them in a positive light. This requires you to be able to call upon your creative faculties and make them a well-worn tool in your arsenal. Study the habits of creative people, take notice of even the smallest details and learn to improvise. The better you are at thinking up ways to elevate your client in the public eye, the more status you’ll gain in your profession.  Try incorporating brief creative mental exercises into your daily routine, such as concocting fictional histories for people and places you’ve never seen before, or highlighting one word per line in a newspaper column to tell a short story. The term “spin” deals with changing the appearance of circumstantial details to preserve one’s reputation, not fabricating those details. You should never lie or alter the facts in order to make your client look better. As a publicist, you haven’t done your job unless you’ve enhanced the visibility, demand and public approval of your client. For this reason, how well you yourself do is primarily a matter of what you’re able to accomplish for the people you serve. Though you may sometimes be called upon to speak on behalf of your client or act as a mouthpiece for a publicity campaign, much of your work will be done behind the scenes and will help inform the actions of your clientele. Every evolving situation, good or bad, should be viewed as an opportunity to improve your client’s standing. Work closely with the client or their manager or agent to devise guided and effective PR strategies.

Summary: Constantly improve your skills. Become adept at rhetorical arguments. Practice creative exercises. Have the best interest of the client in mind.


You can also use A4 paper. Admire your handiwork.

Summary: Get a sheet of origami paper. Stand up the wolf.


Just because she flirts with your boyfriend does not mean she’s trying to steal him. She might flirt with him to build up her own self-esteem or because she wants to be friends with him. Does she flirt with everyone, or just with your boyfriend specifically? If she generally comes off as flirty, it’s doubtful that your boyfriend is a special case. If she makes special effort to flirt with your boyfriend, she might have a crush on him.Here are some flirty behaviors to watch for:  She puts her hand on his arm or touches him frequently. She makes eye contact with him.  She laughs at all of his jokes. She moves her body so that she faces him.  She initiates conversation with him. If the girl wants to be alone with your boyfriend, it demonstrates that her flirting is not just for social power and self-esteem. Make note of when they spend time alone together.  Look out for the following things:  She invites him for outings where it will be just the two of them, such as the movies or lunch at a coffee shop. She asks him to do her favors (such as change a lightbulb) where he would go somewhere alone with her. She asks him to go on walks with her. When he says he’s going to do something, such as get a glass of water in the next room, she invites herself and goes with him. Is your boyfriend secretive about his texts with her? Does she call or text him more than you would with a platonic friend? Although this communication does not mean that she wants to be more than friends, it can be a red flag.  If you see your boyfriend texting someone frequently, ask him who it is. If he is dodgy or defensive about it, it might be her. Going through your boyfriend’s texts might be an invasion of privacy. If he seems as though he is lying, have a conversation with him about trust.

Summary: Notice how she flirts. See if she wants to be alone with him. See if she texts or calls him frequently.


Beat them together until your mixture is nice and smooth. You may find that the butter isn't absorbing into the cream cheese easily--just keep mixing. If you use a low-fat version of either, the two may never fully combine. Though it's better for your waistline and health, higher-fat products will yield better looking results. When the egg is well mixed in, add 1 tsp (5 g) vanilla. Don't beat any more than you have to or the mixture might grow thin. Beat it slowly so that you don't make a mess. You'll know when you're done where there are no more lumps. If the lumps seem to stay and you don't want to over beat your batter, take the back of the spoon and crush the lumps against the wall of the bowl. This will firm up the dough so you can roll it into balls more easily. You may consider putting it in the freezer if your tummy is rumbling, but good (better) things come to those who wait.
Summary: Mix the cream cheese and butter in a large mixing bowl. Beat in the egg. Add the chocolate cake mix to the bowl. Cover the bowl with plastic wrap and refrigerate it for 2 hours.