Article: To begin with, determine what kind of cuisine you’d like to offer. Then think about who your clientele will be, and consider what price range you’d like to fall in. Finally, take the location of your restaurant into consideration. Use this information to come up with a simple, concise concept for your restaurant. Take inspiration from the restaurants and businesses around you to develop a sense of what works in this area. Make a list of the 10-12 menu items you know you can do best. This should form the basis of your menu. Select items that fit with your restaurant concept. If you are a new restaurant, avoid including more than 10-12 items at first.  If you’re restaurant is open all day, you may want to have a morning menu (breakfast/lunch) and an evening menu (lunch/dinner). Don’t forget about beverages! Choose 2-3 items that are a little more expensive. Try for items that fit within yout restaurant concept, but that are not offered at other places nearby. Some ideas include:  A premium cut of steak Roasted goose An exotic fish Dishes that a little harder to make, such as Spanish paella Specialty entrées for two ” Select 2-3  items that you know you make well, and you believe will be good seller. These should be items at mid-level price point. Label these items with a star or other symbol that indicate they are a “best seller” or “chef’s choice.” Each food item on the menu will need to be called something. Marketing research has shown that customers tend to gravitate toward creative names. Rather than calling your hamburger simply “hamburger,” why not name a speciality burger “The Mona Lisa” or “The Couch Potato”? Make sure your menu names fit with the concept of your restaurant. For instance, an upscale bistro might not want comedic food names. Sit down and list every single item that will appear on your menu. This is important to do even if you are working from an existing menu. It will help you to best organize and categorize all of your items.  This works best if you use an Excel Spreadsheet or Google sheet. If you don’t have access to any kind of spreadsheet, you can do this on a sheet of paper. Determine about 3 major sections of your menu. If each section has more than 10 items, divide each section into 1-2 subsections. Then come up with a logical way to order your menu items. The most common way is chronologically, meaning that breakfast items come first and desserts come last. Place all of this info into your spreadsheet. Section or subsection ideas include:  Breakfast Appetizers Lunch Main courses Soup and salad Pasta Vegetarian Specialty Beverages and/or cocktails The food items themselves should have descriptive titles. For instance, “burger” doesn’t sound like much, but “Juicy Burger with Arugula and Horseradish Aioli” will get your reader's’ attention. After that, include a brief description of all the ingredients in the dish. You might say: “Quarter-pound all-beef patty with arugula, creamy aioli, grilled mushrooms, ripe tomatoes, and pepper jack or Swiss cheese on a brioche bun.” Make a note if any of the following apply:  The dish is hotter/spicier than most of the other dishes on the menu. The dish contains any ingredients to which some people are severely allergic (e.g. peanuts). The dish caters to a group with special dietary needs (vegan, vegetarian, gluten-free, etc.)
Question: What is a summary of what this article is about?
Choose your restaurant’s concept. Decide what your menu items will be. Add a few high-end or speciality items. Offer some “house favorites. Create names for the items on your menu. Write down all your menu items in a spreadsheet. Order your menu in a logical way. Describe each dish in about 10 words.
Article: Keep in mind that the cheaper your ticket is, the more add-on charges will be available on the ship, and the more expensive the ticket is up front, the more all-inclusive it is. Give yourself a set amount of money for spending so you can better plan which activities and options to participate in. Cruises can usually be booked up to 18 months in advance, guaranteeing your first choice of cruise and cabin location. Booking ahead of time will give you more options and availability, particularly if you're traveling with a large group. Some cruise lines offer incentives to book early, such as prepaid gratuities or a free dinner in a specialty restaurant, so planning ahead could save you some money. Generally, you can book a cruise as little as a week before embarking. Booking short notice gives you fewer options, but a better chance to get a good deal. Cruise lines also sometimes offer special short-notice deals and incentives for cruises that haven't filled completely. You'll find a variety of good deals and special offers during “Wave Season,” the name the cruise industry gives the time from January to March when most people buy their tickets.   You can often find good deals when booking directly through the cruise line. Travel agents often offer special perks and discounts like on-ship credit and prepaid gratuities. If you have time to research and compare prices and you know what you want, buying online directly through the cruise line can be a great way to find the best deals. However, experienced travel agents can also help you find the cruise line that best fits your preferences as well as the best rooms on the ship.  If you do choose to go with an agent, make sure they know what you want and your budget. Ask lots of questions and don’t let them push you into anything you aren’t completely happy with. Not all cabins are the same, so depending on your experience and budget, make sure to pick one that fits your needs.  If this is your first cruise, choose a midship cabin located on a lower deck. If you find out that you do tend to get seasick, this will be the best place for you as it experiences the least amount of movement. If you’re on a tighter budget, look into windowless rooms and “guarantees,” which may let you upgrade to a better room for free if one is available. If you have a bit more freedom with your budget, consider booking a balcony room with amazing views of the scenery as you cruise by. If it's your first cruise or the area is particularly hard to navigate, signing up for the cruise line-guided shore excursions is a great option. These excursions range from snorkeling and hiking to shopping at outdoor markets and wine-tasting. Consider what kind of excursion you're drawn to--active or sightseeing activities, full or half-day tours, guided or free time, and highlights or in-depth. While casual restaurants are mostly first come, first served, you should make reservations for any sit-down restaurants. Although many accept walk-ins, it is recommended that you book your visits ahead of time to guarantee your spot, particularly for the more popular restaurants.
Question: What is a summary of what this article is about?
Set a budget. Book your ticket in advance for guaranteed availability. Book your ticket last-minute to catch a price break. Find a good deal. Book online or with an agent. Choose the best cabin to suit your needs. Book online excursions to match your interests. Find dining options ahead of time.