Q: Not all breeders are reputable, so you will want to know which ones to consider and which ones to avoid if you want to buy a puppy through a breeder. One type of breeder is a hobby show breeder. Hobby show breeders are highly knowledgeable about a dog breed and invest considerable time and energy into selecting an optimal pedigree and raising show quality puppies. These breeders will typically raise only one or two litters per year.  Backyard breeders typically have very little knowledge about dog breeds and are probably just trying to make a little money on the side. Avoid buying a puppy from a backyard breeder. Commercial breeders typically house several different dog breeds and produce numerous litters in a year. The physical environment of a commercial breeder may or may not be of good quality. In addition, not all commercial breeders produce AKC registration papers. Puppies that you see in pet stores may come from commercial breeders. Check with local veterinarians and dog breed organizations to find a breeder with a reputation for taking good care of his or her dogs. He or she should breed just a few types of dogs and have a strong relationship with local veterinarians and other animal organizations. The ASPCA has a helpful list of responsible breeders. A responsible breeder will ask you questions about why you want a dog, who will be taking care of it and where it will live. He or she will not simply take your cash and hand over a puppy. You should never purchase a puppy through a breeder without having visited the breeder’s location. It is very important that you see where your puppy, his littermates, and his parents were housed and raised. A responsible breeder will actually encourage you to visit multiple times so that you completely comfortable with his or her physical location and business practices. Buying a puppy through a breeder can be very expensive, so you want to be sure that the breeder is honest, knowledgeable, and ethical. There are many questions that you can ask the breeder: How are the puppies raised and socialized? How do you screen potential puppy buyers? What is your procedure during whelping (birthing process)? Have the parents been tested for breed-specific diseases?  You can ask other questions regarding how many puppies were in the litter and what medical care they have received (vaccinating, deworming, etc.).  Ask for documentation regarding medical care, microchipping, and screening for breed-specific behavioral or medical issues.  Don’t be afraid to ask questions. If the breeder is reputable, he or she will have no problem answering any and all questions that you have about them and the dogs he or she breeds and raises. Be ready to answer questions as to why you want a puppy and how you plan to take care of it. A good breeder will be very concerned about the welfare of the puppies he or she has bred. Forming a good relationship with a breeder can be very helpful if you have questions later in the puppy's life, or if you are interested in showing the puppy later. You will also need to obtain a contract of sale. If you are interested in showing or breeding the puppy you buy, you will need proof that he is registered with the AKC and that you are the legal owner. Be aware, though, that AKC papers tell you who your puppy’s parents are and are not proof that your puppy was raised properly by the breeder. Be wary of a breeder who tries to sell you a puppy since simply because he or she has papers showing the puppy’s lineage. Puppy mills are notorious for mass breeding of puppies in deplorable conditions. Breeders who run puppy mills are typically more concerned with making a profit than practicing responsible breeding practices. Puppies bred in this type of environment may have genetic abnormalities that could lead to physical and emotional disorders that, unfortunately, you won’t discover right away.  When you visit a breeder, take a close look at the conditions. If the dogs there look dirty, skinny or unhealthy, do not purchase a puppy there. If a breeder is reluctant to show you his or her entire premises, it is probable that he or she is running a puppy mill and does not want you to see the poor conditions in which the dogs are being bred and raised.  If a breeder does not ask you a lot of questions and takes a hands-off approach to the puppy's care after he or she has sold it, you should suspect that he or she is running a puppy mill.  Breeders who claim to breed a large number of purebreds or "designer" breeds are likely not telling you the truth and are probably running a puppy mill. The dogs are most likely  not  purebred or a designer breed. You might want to report a puppy mill to the authorities. You can fill out a report at http://www.humanesociety.org/forms/report_a_puppy_mill.html or call 1-877-MILL-TIP if you suspect a breeder you visit is harming dogs and puppies. Puppies in pet stores can come from puppy mills. Do your due diligence—ask the staff at the pet store where they obtain their puppies and research the breeders that they mention. If you are going to buy a puppy from a pet store, you should be confident the puppies come from reputable animal shelters and/or breeders.
A: Learn about the different types of breeders. Identify a responsible breeder. Visit the breeder’s location. Ask the breeder plenty of questions. Obtain American Kennel Club (AKC) paperwork. Stay away from puppy mills! Think twice before buying your puppy from a pet store.

Q: Any successful business depends on a sound marketing strategy that makes the community aware of the great services you will offer. Before you begin advertising, try taking some time and thinking about the information you want to convey. Consider the following:  Think about how you will describe the particular service you plan to offer. How is it different/better than what is already out there? What ages do you serve? What will your hours be? Think about the price you will charge, based on your previous market research, so that you can be competitive with other child-care businesses in the area. Think about the advantages your location offers (great parking, safe, convenient, etc.). If you have staff, think about how to market them as well. What qualifications/certifications/specialities do they bring to your business? You should begin advertising about three months before your child-care business is set to open. If you have the funds, newspaper, radio, and television ads will probably give you the greatest exposure, but these advertising formats do not come cheaply. Consider some of the following, less expensive options as well, even if you can afford more conventional advertising:  Word of mouth. Posting fliers/posters in public spaces in your community (be sure to get permission from the owner of the property/building you plan to put your fliers on first, though!). Distributing brochures/business cards at libraries, church meetings, PTA meetings, neighborhood get-togethers, etc. Placing an ad in the classified section of a local paper. You will also need to decide what, if any, your daily activities will be. Some child-care business offer little structure—they provide supervision and make toys/games/food available for the children to use, but have no set routine or schedule. Others take a more planned approach, with time set aside for playing, learning, napping, etc., based on the ages of the children being cared for. Take some time and think about what you will offer the children for whom you will be caring, and what sort of schedule you will offer. If you are unsure of how to begin, try asking parents in your area what they would like a child-care facility to offer or perhaps how they structure their child's time at home.
A:
Develop a marketing strategy. Advertise. Develop a daily schedule.