INPUT ARTICLE: Article: If no one knows you are going to be opening soon, you won't have the customer turnout you desire and need. Start spreading the word early and often. Use press releases, social media, word of mouth, posters, and any other method you can think of to help people learn about your new cafe business.  While spreading the word, try to remain consistent with your brand identity in your promotional materials.   How to Open a Small Business provides a strong collection of information on preparing for your business' opening.  Look particularly at Part 3 or the article, for information such as:  Establishing a marketing budget for your grand opening (which some say should be 20% of your first year's marketing budget).  Using traditional media, like TV, radio, and newspapers. Using digital media like social networks, websites, and advertising technology such as Google Adwords. These people will be the backbone of your business. You will rely on your kitchen staff to make everything to the customers' liking, and you will rely on your waitstaff to give the customers a friendly and pleasurable experience.  Familiarity with the cafe business is of course helpful, but pay at least as much attention to personality, temperament, and attitude.  Conduct thorough interviews, and ask insightful questions (how they have dealt with adversity before and how they would deal with a particular example in the cafe, for instance).  Remember, on the rare instances when you are not in the cafe, your employees will be the face of your business. Once again, How to Open a Small Business provides useful information on hiring employees, including details on your initial responsibilities as an employer. Once everything has been completed and your business is ready for the public, open the doors. Be prepared for kinks in the process, but take action to resolve them quickly so everything can run smoothly.  You want your official grand opening to go as flawlessly as possible, so it may make sense to do a "soft opening" beforehand as a practice run.  Invite a small group of guests, maybe even just friends and family, and run through the operation of your cafe.  See what works and what doesn't before the official grand opening.  Make your grand opening "grand" with ample advertising, giveaways, and whatever else will make people notice and be curious enough to stop in.  Also think about the best day and time to officially open.  When will your target clientele be most likely to come in?  A workday morning?  During the lunch hour?  Weekend brunch? Getting customers into the door once is only the beginning, of course.  Most cafes rely on a repeat clientele to survive.  A great product, nice ambiance, helpful staff, and reasonable prices will all help, but don't be afraid to get creative in finding ways to turn customers into repeat customers.  For instance, offer a loyalty program. It's not just a way to retain customers, it's also a good tool to understand them and build strong relationships with them.  The lure of a free coffee after all the spots on a card are punched out can be enough to bring people back until it becomes a habit.  Beyond simple punch-cards or coupons, there are a number of loyalty platforms using QR code.They make it very easy to offer a loyalty program and they are also cost-effective. Whatever method you use, do not see a loyalty program as giveaways.  Rather, see it as a powerful marketing tool.

SUMMARY: Market and promote your cafe. Hire and train your kitchen and waitstaff. Open for business when you are ready. Keep them coming back.

INPUT ARTICLE: Article: All guys are different, and all problems require different distractions. For one guy, pro football tickets may be the cure-all for anything, while for others it would be a huge waste of money and time. Likewise,  If your guy is just grumpy after work and is really tired and hungry, just let him sit and eat for a while before worrying too much about what to do. He'll likely cheer up with a little unwinding time. More activities will likely make the problem worse. If something more serious is going on, or if your guy can't seem to find his own way out of the rut, plan something yourself instead of waiting. Don't ask "What do you feel like doing?" a million times until he gets irritated. Instead, just say, "I bought tickets to that movie. We're grabbing pizza before hand. Let's go." Your guy's guys may have dealt with his tantrums many more times than you have. Likewise, if he is having problems with your relationship, it may be good for him to get it out with his guy friends, instead of talking to you about it. That's a healthy part of a functional relationship. Plan something for him, if possible. Don't tell his friends the nitty gritty of what's exactly is happening to him. Say something vague like "John seems a little down. Want to come over for the game this Sunday?" If the guy doesn't really feel like talking, suggest an activity that gets you out of the house and gets him focused on something else. Even if it's not an activity that he's a huge fan of, like going grocery shopping, it's still good to get the attention focused elsewhere.  Do some kind of chore you need to do together. Head to the store to pick up a few things and ask if he can come along to help. Don't require it, just ask. Find a good reason for him to come, like that you need help picking something out. Get his mind busy. Try little things, like going for a walk, or getting ice-cream. Even just seeing if there's anything fun on TV can be some kind of distraction. Cue up a dumb meme or puppy vid from the Internet, if necessary. A little physical contact is extremely useful in helping to cheer someone up. Hugs stimulate the release of oxytocin in the brain, which promotes contentment and reduces anxiety and stress. A little physical contact can go a long way.  Warm touches to the upper back, and arm, are automatic charmers. It'll help ease the tension, and trigger endorphins to release, which ultimately will put him more at ease. If you're a couple and want to do more? Up to you.  As grumpy as some men are on the outside, they want to be comforted and tended to, both emotionally and physically.  If you know him well enough, you'll know what he likes, and what he doesn't. You know what they say about guys and their stomachs. If he loves chocolate-bacon, go get some at the store and surprise him. If you're tight on cash, whip up his favorite meal. Here are some useful dude-food meal options:  Chicken and waffles Steak Reuben sandwich Biscuits and gravy Lasagna Pizza Is your guy a gamer? If you express an honest interest in something that he loves, he'll appreciate it a lot. Playing video games with him may help him to get his mind off his problems, even if it's just for a while, and help bring you closer together. You might even let him win a round or two. If your guy isn't a gamer, pick something that the loves and do it together. He's obsessed with horror flicks, or baseball games? Sit through one and daydream. It'll mean a lot to him. Cheering someone up is hard work, and not everyone reacts to it the same way. In general, it's good to just give it time, and tailor your approach to the specific guy and situation. Nobody's happy-go-lucky all the time, that's just the way it is.

SUMMARY:
Pick something appropriate for your guy and his problem. Encourage him to hang out with his male friends. Give him a change of scenery. Try a hug. Get him his favorite food to cheer him up. Play video games with him. Improvise.