Summarize the following:
You'll want to use 3 parts glycerin to 1 part water. For example, with 1/2 cup water use 1 1/2 cups of glycerin. This is known as "fog juice."  Liquid glycerin can usually be found in the pharmacy section of a convenience store or grocery store. Make sure to use pure glycerin, rather than a synthetic variety. Pure glycerin is able to absorb water from the air, which is why it's used to create fog. Scented fog can bring an additional element to your party or theatrical event. Use 1/2 tsp (0.1 oz) of scent per 1 quart (1 L) of fog juice. The oils you use should be specifically labeled as "fragrance oils." Do not use essential oils.   For a spooky circus themed scent, mix together equal parts anise oil and cotton candy oil. Create a swampy scent by combining one part campfire oil with two parts rain oil and four parts rich potting soil oil. Go for a crypt themed scent by combining one part dill pickle oil with two parts potting soil oil and two parts amber oil. Theme your fog scent around the idea of a haunted hayride by combining 1 part tall grass oil with two parts cedar oil and two parts pumpkin oil. The purpose of the can is to hold a metal pie plate over the candle's flame. The holes will allow air inside the can so that the flame burns freely.  Never use a plastic can, as it might release toxic chemicals if it's burned. A coffee can, or a large soup can, works best. Ask an adult for help when cutting, if necessary. You'll want the funnel part of the bottle to funnel your glycerin fog. For best results, use sharp scissors or a razor blade to cut the top 5 to 6 inches (12.7 to 15.24 cm) of a plastic soda bottle.  Keep the top and discard the rest of the bottle. Be careful when using any sharp blade. Wearing protective gloves may help guard against accidental injury. Duct tape, or any strong household tape, will hold the funnel in place. A small pie tin, such as is used for a pot pie, will be sufficient for this project.  The fog juice will rest against the metal of the pie tin inside the funnel to create the fog. Check to make sure that the pie tin is centered on your can, so that it's unlikely to fall off once you've added fog juice. Ideally, you'll have a multi-wick candle that will create an even area of heat across the breadth of the pie tin. If you don't have a multi-wick candle (a candle with more than 1 wick), use several small tea light candles to achieve the same effect.  If you do use tea light candles, make sure that the candles are closely bound together so that the heat is concentrated in the same general area. Position the pie plate over the candle Make sure that the bottom of the pie plate is near the flame but not close enough to touch it. Add anywhere from 1 tsp (5 ml) to 1 Tbsp (15 ml) of fog juice to the heated pie plate by pouring it into the opening of the bottle top.  A little fog juice will go a long way. Resist the temptation to get carried away by pouring too much fog juice in at once. You can add more fog juice as needed. The heated solution should quickly turn into fog, and the fog should burst out of the top of the bottle and flow into the room.  For a interesting effect, shine colored light on the fog. If you want to create colored fog, the easiest and safest way to do this is by shining colored light directly on the fog as it flows out of the bottle top. The clear droplets from the fog will reflect the colored light.

summary: Mix pure glycerin with distilled water. Add fragrance oils, if desired. Poke several holes in the side of a metal can. Cut the top off a plastic 2-liter (2-qt) bottle. Tape the narrow end of the bottle to a pie tin. Light the candle. Pour the fog juice into the bottle. Watch the fog form.


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Look for specific factors that had the largest negative impact on your customers' experiences and identify ways to remedy those first. Also look for small changes that could make a big difference. For example, if customers indicate that they feel your staff is cold and distant, you could implement training to ensure your staff treats customers in a warm and friendly way, greeting them with a smile and encouraging them to ask for assistance. Customer-facing employees need the right tools so they can ensure that all of your customers are delighted with their shopping experience, even if something goes wrong. Encourage employees to offer discounts or other services that keep customers coming back.  For example, suppose you own a restaurant. If an employee spills wine on a customer's shirt, you could offer to pick up the dry-cleaning, or give the customer a gift card to a neighboring shop to purchase a replacement shirt. You may also want to create a budget that allows employees to acknowledge and give discounts or free gifts to repeat customers. You can rely on the observations of customer-facing employees or create a loyalty card. A simple punch card can be an effective way to measure customer loyalty and provide an incentive for customers to return. Your employees who deal with customers the most also have the greatest responsibility when it comes to customer satisfaction. It's not how they handle smooth transactions that matters – it's how they handle negative issues and problems customers have. The worst thing customer-facing employees can do is dismiss a customer's problem. Teach them to treat all customer problems seriously, no matter how minor they may seem. Have your employees listen respectfully to the customer, empathize with them, then find a solution. Word of mouth has become crucial, and nowhere is this phenomenon stronger than on social media. Look for regular customers who are active on social media and have a reasonably strong following. Give them discounts and rewards for promoting your products or services on social media. If you have new products coming out, you might also give your influencers the opportunity to try those products before anyone else and write reviews online. You could either send samples or have a private shopping event open only to influencers. A bad review or negative tweet can harm your business significantly – particularly if the person complaining has a large following on social media. However, the way you respond to that comment can earn you new customers. Be alert to mentions of your company on social media and review them regularly. Do what you can to resolve the problem for the customer immediately.  Respond to positive comments as well. A simple "thank you" lets others know that you are a responsive company that cares what your customers think. There are numerous apps and social media services that will monitor mentions of your company for you. Some are free, while others require a subscription. You might also consider hiring a social media manager to handle your company's social media. Risk-averse customers may be reluctant to try a new product or service, particularly if it involves stepping outside their comfort zone or paying more than they're accustomed to. Warranties and guarantees make the purchase less of a risk and enable them to feel more confident about buying from you.  You can also go beyond the manufacturer's warranty. For example, if the manufacturer offers a year warranty, you might extend it to 3 years. Or if the manufacturer's warranty only covers the replacement of parts, you might throw in free labor. With electronics, people often worry that as soon as they buy something, a new version will hit the market. You could alleviate this concern by offering to upgrade customers' products for free if a new model comes out within 6 months of their purchase.
summary: Create a report with the key findings from your research. Empower employees to exceed customer expectations. Train customer-facing employees to handle customer service challenges. Establish and foster a community of influencers. Respond to customer comments online as soon as possible. Offer warranties and guarantees to improve customer satisfaction.