Problem: Write an article based on this summary: Heat the oil in a large saucepan. Add the onion. Add the garlic. Stir in the rice and salt. Let the rice brown. Pour in the hot water. Simmer until done. Serve hot.

Answer: Pour the oil into a large saucepan and set it on your stove over medium heat. Let the oil heat up for 30 to 60 seconds before continuing to the next step. It should look glossy and should easily glide around the bottom of the pan when the pan is tilted. Do not let the oil begin to smoke, however. Stir the onion into the hot oil and cook it alone, stirring frequently, for about 1 minute. The onion should start to become fragrant and take on a translucent appearance, but it should not yet begin to brown. Stir the garlic into the onion and cook both, stirring frequently, until the garlic turns golden brown.  This should only take 2 or 3 minutes. The mixture should be fragrant and lightly toasted, but not quite browned. Cook the onions and garlic carefully. If they start to burn, this burnt flavor will also taint the rice and make the dish less appetizing. Add the rice and the salt to the saucepan. Stir well to distribute the onion and garlic evenly. Basmati and jasmine rice are recommended, but any long-grain white rice should be fine. Stir the contents of the pan until the rice starts to take on a lightly toasted appearance. As you toast the rice, you will need to stir it frequently to ensure that none of the grains stick to the bottom of the pan. Add the hot water to the saucepan. Stir well, making sure that all of the rice is submerged.  For best results, use boiling water prepared in a saucepan, tea kettle, or microwave. Hot tap water will also work, but make sure that it is as hot as possible before adding it to the pan. After adding it to the pan, let the water reach a boil before continuing to the next step. Cover the saucepan with its lid and reduce the heat to low. Let the mixture simmer for 20 to 25 minutes, or until all of the water has been absorbed. If the water evaporates before the rice is tender, you can add more water to the pan and continue cooking it. Only add 1/4 cup (60 ml) of additional water at a time, though, to prevent the mixture from getting too soupy. The Brazilian rice is now finished and ready to enjoy.


Problem: Write an article based on this summary: Define your ideal customer, or your target market. Note the unique value your company offers. Show your company’s value to the customer. Use a standard template to create your position statement. Create your brand or company position statement.

Answer: Ask yourself what types of businesses or consumers you want to reach and what their interests are. Consider how your ideal customer or your target market are influenced and how they make their decisions. Try to be as specific as possible. For example, if you are marketing a new baby product you may target middle-upper class expectant mothers. If you are marketing a protein supplement for healthy weight gain, you may target men ages 24-40. What makes your company or brand stand apart from the other competitors? Think about the services your company offers that you are most proud of or confident in, and how this provides a certain value for your customers. For example, you may be able to provide the lowest prices for a new baby product, or the highest quality protein supplements in the market. Once you’ve identified your target audience, or customer, as well as your unique value, you need to then provide evidence to back up your claims. You need to get your customer to believe in your company’s ability to prove its value and follow through on its marketing promises.  For example, you may note that your company eliminates costly overhead by only selling the new baby product online. Or you may note that you have a unique partnership with producers to sell only the highest quality protein supplements. It’s important to only claim as much as you can prove or follow through on. Don’t make exaggerated or unreasonable value claims, such as, “we will match any other price you find online”, if your company or brand is not willing to actually commit to this claim and follow through on it. Most position statements follow the same template: For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all[insert Frame of Reference] because [insert Reason to Believe].  The point of differentiation (POD) should describe how your brand or new product will help your customers in ways that distinguish you from your competitors. The frame of reference (FOR) is the category or segment in the market where your company competes with other companies. The reason to believe should be a compelling phrase that gives your customer a reason to believe in your claims. For example, Amazon’s position statement is: For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Note that Amazon identifies its target market, places its brand up front, inserts the market it is operating in, and notes how it will follow through on its claim. Another example is Volvo’s position statement: For upscale American families, Volvo is the family automobile that offers maximum safety. This is a less specific position statement than the Amazon statement, but it still communicates Volvo’s brand. Volvo notes its target market, inserts its operating market, and includes how the brand will make consumers believe it’s claim. Look at the position statement examples, as well as the template and create several possible position statements for your company. Say you are trying to market a new baby toy. Your target market may be middle to upper class expectant mothers, you are marketing for the baby toys sector, and you feel your product is unique because it is sold exclusively online at a low price and offers educational value as well as recreational play for mother and child.  Your initial position statement may be long and detailed. For example: For middle to upper class expectant mothers, BabaTots is a baby toy that offers fun and engaging play for mother and child, at an affordable price point and only available online. You may then streamline your first try so the statement is concise and clear. For example: For middle to upper class expectant mothers, BabaTots is an interactive baby toy that provides educational value and recreational play for mother and child at an affordable price point.


Problem: Write an article based on this summary: Preheat the broiler. Peel and wrap the husks. Coat the corn with oil and seasonings. Broil for 10 to 15 minutes. Enjoy.

Answer:
Switch on the broiler setting of your oven and allow the heating element to warm up for 5 to 10 minutes.  Some broilers only have on and off settings, while others also have high and low settings. If yours is the latter, switch the broiler onto high. Place the upper oven rack roughly 6 inches (15 cm) away from the upper heating element of the oven. This upper heating element is the only portion that turns on when you use the broiler. Peel the husks back, revealing the entire ear of corn, but do not remove them. Instead, use scissors to cut the husks down to a length of roughly 4 inches (10 cm), then wrap the hanging husks in aluminum foil.  Pick away any hanging silks during this step, as well. Wrapping the husks with foil is a necessary step. If you don't do this, the husks will quickly burn under the intense heat of the broiler and may even catch on fire. If you don't wish to use the husks and stem as handles while serving the corn, you can remove them completely. Arrange the ears of corn in single layer on a baking sheet, then drizzle them with olive oil. If desired, you may also season the corn with salt and pepper.  You can cover the baking sheet with aluminum foil, if desired, but doing so is not necessary. Note that olive oil is a better choice than butter for this method since it has a higher smoking point and will be less likely to overheat in the broiler. Place the ears of corn under the preheated broiler. Watch the corn carefully, and rotate the ears each time the kernels on that side begin charring.  You'll need to rotate the after the first 3 to 5 minutes, then twice more every 3 to 5 minutes after that. When ready, the corn should be lightly and evenly charred, and tender throughout. Note that you can also remove the foil from around the husks during the last 2 minutes, if desired, so that they can char lightly without burning. Remove the corn from the oven and sprinkle it with chopped parsley, if desired. Serve it while it's still hot.