Article: As you begin working in marketing management, you'll quickly need to make decisions on how to develop and implement pricing strategies for your clients. A big part of this involves learning what your potential customers are like, and what they're willing to spend. This may entail learning about your typical buyer's persona, conducting surveys/interviews with existing customers, and analyzing the data you've assembled. Ultimately you want to create a pricing strategy that can maximize your company's profits while still valuing your customers' loyalty.  Consider what prices your competition is charging for their goods/services. Analyze market data to compare the highest market price, the lowest market price, and the average. Low rates will risk lowering the quality of your client's services to avoid losing money. Rates that are too high may force your client to sell their products/services through a niche market or an exclusive retail outlet. A good middle ground might be to offer an average price for the goods/services being sold, while allowing individual representatives to offer discounts to customers if it means increasing sales during a slow period. A strong marketing plan should motivate your employees, lead your company down a clear path to success, and detail the specifics of how to implement those marketing strategies. A strong, coherent marketing plan should do each of the following:  assess your company or client's current situation (in terms of finances, resources, opportunities, threats, strengths, and weaknesses) lay out your business mission/vision, your business objectives, your marketing objectives, and a description of your target market/customers outline your product message, pricing strategy, and desired communication channels/methods determine your restrictions (including budget/resource limitations) outline your benchmarks and measurement process (including factors that will determine success, performance indicators/criteria, and desired technology solutions) If you want your company/client to succeed, you will need to coordinate the marketing and sales departments. Having these two departments work together will help streamline the process from reaching out to customers to making a final sale. It will also help keep your customers satisfied with the product/service they're getting, the lifestyle that product/service conveys, and the price they pay for it.  Have your marketing team work together with your salesforce to ensure that timely, quality service and a streamlined process are carried out at all levels. Make sure your salesforce knows how their products are being marketed. By the same token, ensure that your marketing department understands the challenges that your salesforce faces. Understand the needs of your local market, and develop collaborative approaches between your departments to meet those needs and exceed expectations.  Make your employees aware of the responsibilities and deadlines that are faced by both the marketing and sales departments, and work together to find strategies beneficial to everyone. Consider coordinating policies in more practical ways. For example, you might have your salesforce work through various marketing and distribution channels, including telemarketing, mailed advertisements/offers, and catalogues.
Question: What is a summary of what this article is about?
Develop and implement pricing strategies. Create a strategic marketing plan. Coordinate marketing policies.
Article: Empirical research does indicate garlic is a powerful natural antibiotic and also has anti-fungal properties. Some believe this means garlic could fight off bacteria in the skin, which may cause acne and blemishes. Try slicing a garlic clove in two and then rubbing it into your pimples. Let the juice sit for 5 minutes and then wash off in lukewarm water. You can repeat this process as needed to clear skin. As with any natural remedy, there is no guarantee this will work. If your skin feels itchy or irritated after your first attempt, you may want to stop trying with this method. You do not want to do anything that may cause your skin problems to get worse. There is some research that suggests cucumber contains chemicals and vitamins that help with healthy skin. Some believe this makes cucumber a fast-acting acne cure. There are several ways you can use cucumber to attempt to clear skin fast.  You can grate some cucumber and apply it to the problem area. Let it sit for 20 minutes and then remove. You can slice a cucumber and place it in clear water. Let it soak for an hour, allowing nutrients to seep into the water. Then, strain the solution. Use the water to wash your face. You can also make a face mask. Grate a cucumber and mix with a cup of oatmeal. Mix in some plain yogurt until you form a paste. Apply the mask to your face, let sit for 30 minutes, and then wash off with lukewarm water. Some believe honey has certain properties that promote healing of the skin. However, studies conducted were largely inconclusive, showing little evidence that honey helps heal skin issues. However, anecdotal evidence indicates honey has cleared skin fast for some. If you want to try to clear your skin in a day, wash your face with honey instead of a regular cleanser. See if you notice a difference. Steam treatments may help skin clear faster, as it forces out dirt, dust, and oil without making pimples and blemishes worse. Place your face over a pot of boiling water for 2 or 3 minutes and see if you notice your skin clearing. Be careful not to lean in too close over the water, as this may burn your skin.
Question: What is a summary of what this article is about?
Rub garlic onto problem areas. Cleanse your face with cucumber. Apply honey to problem areas. Use steam.
Article: Say your cat’s name in your usual high-pitched food call. A sleeping cat will often hear you and wake up. After all, what cat will miss a chance for food? If your cat is dead or very sick, it likely will not respond. This step won’t work if your cat is deaf or hearing impaired. In this case, you can try waving the food near your cat so it can smell it. Otherwise, use the method you typically use to announce that it is time to eat. Is the cat's chest moving up and down? Can you see the cat's stomach move? Hold a mirror up to the cat's nose. If the mirror fogs up, the cat is breathing. If you don’t see any fog on the mirror, this is a good indication that the cat isn’t breathing. Cats' eyes open after death, since it requires muscle control to keep them closed. Its pupils will also appear larger than usual if it has died.  Touch the cat’s eyeball gently. Be sure to put on disposable gloves before doing this test. If the cat is alive, it should blink when you touch its eyeball. Also, if the cat is dead, the eyeball will feel soft, rather than firm. Check whether the pupils are dilated and fixed. If the cat is dead, the pupils will be large and unresponsive to light. Shining a light briefly in the cat’s eye is one way to test brain reactivity. If the pupils react, the cat is unconscious but not dead. You can check your cat’s pulse by placing your two fingers on the femoral artery, which is on the inside of the cat’s thigh, near its groin. You can feel for it in the natural divot created by the thigh muscles, right in the middle of the leg along the bone. Put some pressure on that area and wait for 15 seconds. If the cat is alive, you should feel a pulse.  Use a watch or clock with a minute hand to count the number of beats you hear for 15 seconds. Then multiply by 4. This will give you the number of beats per minute. The cat’s normal, healthy pulse should be between 140 and 220 beats per minute. Check a few times, relocating your two fingers to different areas in the inner thigh. Sometimes it can take a few tries to find the pulse. Rigor mortis, or the stiffening of the cat’s body, sets in about three hours after the cat has died. With gloves on, pick up your cat and feel its body. If it is very stiff, this is a good indication that the cat has died. If your cat’s heart has stopped, its tongue and gums will be very pale and not the normal pink color. If you gently press the gums, there will be no capillary refill. This typically means that the cat is dead or will die very soon.
Question: What is a summary of what this article is about?
Call your cat. Look for signs of breathing. Look at the cat's eyes to see whether they are open. Check the femoral artery. Feel for rigor mortis. Check your cat’s mouth.