Problem: Write an article based on this summary: Save the file you want to view to your Google Drive. Open the Google Drive app. Navigate to the file you want to view. Open the PSD file.

Answer: If the file is in your Gmail inbox, open the email containing the file and do the following:  Tap the Add to Drive button for the attachment, usually in the middle of the preview icon. In the menu that pops up, select a folder in your Drive as the location for the PSD file. Select Add once you’re done. This has a white icon with a yellow, blue, and green triangle in it that can be accessed from the Google folder. Once in your Drive, select the folder with your saved PSD file from the main menu. Simply tap on the preview icon for it. Since Google Drive supports a variety of formats, the file should open without any trouble.


Problem: Write an article based on this summary: Shake hands with your enemies. Dress for yourself. Don't get caught up in games. Say what everyone else is thinking. Don't bother trying to impress. Know the world works in opposites. Know you'll bump heads.

Answer: This is a way to say act differently toward people than they expect. In a good way, of course! And see where it gets you -- who knows, the next time you have to deal with a cop, shake his hand, ask him about himself, and see if you get out of that ticket! You very well may. One way to be certainly be different is to be friendly to everyone. How many people do you know that are friendly to literally everyone? Probably not many. It's hard work! We all end up judging those around us and gravitating toward certain types of people. Instead, be friendly toward those you may not feel inclined to be friendly toward. You'll be different and learn a lot! It's really easy to get caught up in what society tells us looks good and is attractive. While it's impossible to completely avoid that (without making the clothes yourself), use fashion like a cafeteria -- take what you want and leave the rest. Do you like a certain trend? Great. Would you rather be sporting a pair of rain boots from 1972 than a pair of Uggs? Awesome -- maybe your mom has some in her closet. It's hard to come up with a few examples that everyone does. You could say, for example, "listen to unpopular music," but there are loads of people that do that. However, one thing that seems to be a pretty normal characteristic across the board is drama. We love it. If you want to be different, avoid it! Don't let it be a part of your life. And definitely don't start it! Because of how interacting with people works, we all end up playing games a lot. A friend asks us if we're mad and we say no to keep things calm, even though we are. We do things to get attention, we lead people on, we employ tactics to get what we want, even if they're not the nicest. If you can recognize those urges, try to resist them. Being honest and genuine is a characteristic to be proud of and is more unique than it should be. One of the games people play is not saying what we mean. We're afraid of standing out, making noise, hurting someone's feelings, or just getting embarrassed. There will be times when an entire room is thinking something, but no one says it. The term "elephant in the room" exists for a reason! Be that person! Most people are caught up in what they look like or the impression they give off to truly do what they really want. They're too wrapped up in thinking about others and not being themselves to really operate on a genuine level. If you catch yourself not doing something because others are present, do it anyway! (Within the law, of course!) If you haven't noticed, there's a pattern here of how others' opinions shouldn't really matter. Since most people are concerned with impressing others and how they're perceived, try not to do it. It's often when we're not trying to impress that we do the most impressing! You know how they say love will come to you when you stop looking for it? It's sort of like that. Instead of presenting an image to the world, just present you. It's so much better and so much more unique. Nothing is really as it seems. So many people are trying to be different it results in them all being the same! Being quiet may mean that when you talk, people hear you louder. When you're not trying to attract that boy or girl, they become attracted to you. So trying to be different may not get you anywhere. Dressing in a squirrel suit (or a dinosaur outfit) and walking into a bar, for example, isn't necessarily different. In a certain way it's saying, "Look at me!" just the same as a short skirt and high heels are. So the next time you're trying to be different, think about what you're actually doing. Is it the opposite? Society isn't super good at accepting what isn't trendy. People are praised for being fashionable and pretty -- few are praised for expanding our limits and coloring outside the lines. Those people may not welcome you with open arms. And that's fine! You don't need 'em. But you do need to know it's gonna happen. That way you'll be prepared for when it does. Aristotle said, “To avoid criticism say nothing, do nothing, be nothing.” This is one thing he nailed. Criticism is going to happen if you step outside of the box at all. Think of it as a good thing! By getting criticism, you're doing something. You're getting noticed. You're exposing people to other things. Excellent! You're different.


Problem: Write an article based on this summary: Peel and seed the avocados. Process the avocado with the lime juice and yogurt. Add the onion, pepper and spices. Garnish the dip with cilantro and serve.

Answer: Select fresh, ripe avocados from your supermarket. The flesh should indent a little when you press the skin. Insert a sharp knife near the tip of an avocado and push until you hit the pit. Slice around the pit to separate the avocado into halves. Remove the pit and scoop the flesh into a food processing container. Repeat with the remaining avocados.  If you have underripe avocados, it's best to wait until they ripen to make this dip. Underripe avocados will not process into a smooth dip. If your avocados are overripe, cut away the brown spots and use only bright green avocado meat in your dip. Squeeze the lime juice into the food processing container and spoon the yogurt on top. Process the mixture until smooth.  You can use low-fat yogurt in place of full-fat yogurt if you desire. Or try replacing the yogurt with sour cream for a different flavor. Lemon juice can be used as a substitute for the lime juice. Place the onion, pepper, salt and garlic in the food processing container. Process the ingredients until everything is smooth and well incorporated into the dip.  If you prefer an element of crunch in your dip, you can skip the step of processing these ingredients. Instead, spoon the dip into a bowl and stir in the onion, pepper, salt and garlic separately. For a spicier dip, add 1/4 teaspoon cayenne pepper and 1/2 teaspoon cumin to the mix. Spoon the dip into a serving dish and sprinkle it with cilantro. Serve with pita chips or crackers. Store extra dip covered in the refrigerator for up to two days.


Problem: Write an article based on this summary: Define your ideal customer, or your target market. Note the unique value your company offers. Show your company’s value to the customer. Use a standard template to create your position statement. Create your brand or company position statement.

Answer:
Ask yourself what types of businesses or consumers you want to reach and what their interests are. Consider how your ideal customer or your target market are influenced and how they make their decisions. Try to be as specific as possible. For example, if you are marketing a new baby product you may target middle-upper class expectant mothers. If you are marketing a protein supplement for healthy weight gain, you may target men ages 24-40. What makes your company or brand stand apart from the other competitors? Think about the services your company offers that you are most proud of or confident in, and how this provides a certain value for your customers. For example, you may be able to provide the lowest prices for a new baby product, or the highest quality protein supplements in the market. Once you’ve identified your target audience, or customer, as well as your unique value, you need to then provide evidence to back up your claims. You need to get your customer to believe in your company’s ability to prove its value and follow through on its marketing promises.  For example, you may note that your company eliminates costly overhead by only selling the new baby product online. Or you may note that you have a unique partnership with producers to sell only the highest quality protein supplements. It’s important to only claim as much as you can prove or follow through on. Don’t make exaggerated or unreasonable value claims, such as, “we will match any other price you find online”, if your company or brand is not willing to actually commit to this claim and follow through on it. Most position statements follow the same template: For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all[insert Frame of Reference] because [insert Reason to Believe].  The point of differentiation (POD) should describe how your brand or new product will help your customers in ways that distinguish you from your competitors. The frame of reference (FOR) is the category or segment in the market where your company competes with other companies. The reason to believe should be a compelling phrase that gives your customer a reason to believe in your claims. For example, Amazon’s position statement is: For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Note that Amazon identifies its target market, places its brand up front, inserts the market it is operating in, and notes how it will follow through on its claim. Another example is Volvo’s position statement: For upscale American families, Volvo is the family automobile that offers maximum safety. This is a less specific position statement than the Amazon statement, but it still communicates Volvo’s brand. Volvo notes its target market, inserts its operating market, and includes how the brand will make consumers believe it’s claim. Look at the position statement examples, as well as the template and create several possible position statements for your company. Say you are trying to market a new baby toy. Your target market may be middle to upper class expectant mothers, you are marketing for the baby toys sector, and you feel your product is unique because it is sold exclusively online at a low price and offers educational value as well as recreational play for mother and child.  Your initial position statement may be long and detailed. For example: For middle to upper class expectant mothers, BabaTots is a baby toy that offers fun and engaging play for mother and child, at an affordable price point and only available online. You may then streamline your first try so the statement is concise and clear. For example: For middle to upper class expectant mothers, BabaTots is an interactive baby toy that provides educational value and recreational play for mother and child at an affordable price point.