INPUT ARTICLE: Article: If no one knows you are going to be opening soon, you won't have the customer turnout you desire and need. Start spreading the word early and often. Use press releases, social media, word of mouth, posters, and any other method you can think of to help people learn about your new cafe business.  While spreading the word, try to remain consistent with your brand identity in your promotional materials.   How to Open a Small Business provides a strong collection of information on preparing for your business' opening.  Look particularly at Part 3 or the article, for information such as:  Establishing a marketing budget for your grand opening (which some say should be 20% of your first year's marketing budget).  Using traditional media, like TV, radio, and newspapers. Using digital media like social networks, websites, and advertising technology such as Google Adwords. These people will be the backbone of your business. You will rely on your kitchen staff to make everything to the customers' liking, and you will rely on your waitstaff to give the customers a friendly and pleasurable experience.  Familiarity with the cafe business is of course helpful, but pay at least as much attention to personality, temperament, and attitude.  Conduct thorough interviews, and ask insightful questions (how they have dealt with adversity before and how they would deal with a particular example in the cafe, for instance).  Remember, on the rare instances when you are not in the cafe, your employees will be the face of your business. Once again, How to Open a Small Business provides useful information on hiring employees, including details on your initial responsibilities as an employer. Once everything has been completed and your business is ready for the public, open the doors. Be prepared for kinks in the process, but take action to resolve them quickly so everything can run smoothly.  You want your official grand opening to go as flawlessly as possible, so it may make sense to do a "soft opening" beforehand as a practice run.  Invite a small group of guests, maybe even just friends and family, and run through the operation of your cafe.  See what works and what doesn't before the official grand opening.  Make your grand opening "grand" with ample advertising, giveaways, and whatever else will make people notice and be curious enough to stop in.  Also think about the best day and time to officially open.  When will your target clientele be most likely to come in?  A workday morning?  During the lunch hour?  Weekend brunch? Getting customers into the door once is only the beginning, of course.  Most cafes rely on a repeat clientele to survive.  A great product, nice ambiance, helpful staff, and reasonable prices will all help, but don't be afraid to get creative in finding ways to turn customers into repeat customers.  For instance, offer a loyalty program. It's not just a way to retain customers, it's also a good tool to understand them and build strong relationships with them.  The lure of a free coffee after all the spots on a card are punched out can be enough to bring people back until it becomes a habit.  Beyond simple punch-cards or coupons, there are a number of loyalty platforms using QR code.They make it very easy to offer a loyalty program and they are also cost-effective. Whatever method you use, do not see a loyalty program as giveaways.  Rather, see it as a powerful marketing tool.

SUMMARY: Market and promote your cafe. Hire and train your kitchen and waitstaff. Open for business when you are ready. Keep them coming back.


INPUT ARTICLE: Article: Once you've decided where you want your viewer's eye level to be, lay a ruler there on your paper. Draw a light line across the ruler to create the horizon line. Place the horizon in any part of your paper, not just in the center. You could make the horizon in the upper 1/3 or lower 1/3, for instance. Draw 2 small dots on the horizon as far apart as you'd like. Although there aren't rules about where to position these points, keep in mind that symmetrically placed points don't look as natural. For the most realistic-looking perspective, try to place the dots so they're off-centered. They can even be outside of the paper! Try putting 1 vanishing point near 1 edge of the paper on the horizon and make the other point off of the paper on the horizon. To do this, make a mark on your work surface or tape down a scrap piece of paper next to your drawing paper. Place your ruler on a vanishing point and draw a light line to the area where you want to put the subject for your drawing. Then, make 2 or 3 more lines from the same vanishing point. Repeat this for the other vanishing point so all of the perspective lines from both points come together. If you placed a vanishing point off of the paper, you can still put your ruler on it. Pull the ruler so it stretches onto your drawing paper. Then, you can make the perspective lines. Now that you have a grid, it's much easier to draw your subject. To practice two-point perspective, draw a box or rectangle along the perspective lines. This will make the flat top of your box. Once you become comfortable with drawing simple shapes in two-point perspective, you can move on to asymmetrical objects. Place your ruler vertically so it's perpendicular to your horizon line. Then, move the ruler so it's at a corner of your box and draw a straight line down. Use the ruler to make straight lines that close off the bottom of your box. Two-point perspective is great for drawing items in a still life or distant buildings. Read on to learn about adding a third vanishing point.

SUMMARY: Use a ruler to draw the horizon line on your paper. Mark 2 vanishing points on the horizon. Draw 3 or 4 perspective lines that extend from each vanishing point. Use the perspective lines to draw the flat top of a box for a practice project. Make vertical lines to connect the box from a two-point perspective. You've finished two-point perspective.


INPUT ARTICLE: Article: Place the new jet into the same place where you removed the old jet. Push the jet into the jet well until the back of it is flush against the tub. Begin to turn the jet clockwise. If you have trouble turning it, you can use a wrench. You may hear a click when it has been fully installed. Read the instructions that came with your new jets before fully installing them. Refill the water in your home spa or turn on your bathtub. Turn on your new jets. If they do not work properly, try the installation process again. There may be a problem with the home spa if the jets still do not work properly after inspection and re-installation.

SUMMARY:
Insert the new jet into the jet well. Rotate the jet clockwise. Check to see if the new jets work.