Article: Use the context of the ad (e.g., what type of magazine it’s in) to figure out who the advertisers are trying to persuade. This will help you determine what sorts of beliefs or emotions the ad is meant to appeal to.  For example, an ad that appears in Cosmopolitan magazine is probably meant to appeal to women, while an ad featured in the newspaper is probably aimed at a wider general audience. Think about how a person from a particular demographic might respond to an ad targeted at a different demographic, and why they might have a different reaction. This will help you to determine some of the hidden social meanings that the ad is incorporating. This may be thought of as the advertisement’s “plot” (e.g., a happy family going on a cruise). Consider what sort of significance the ad’s plot has and how it makes you think about the product differently.  For example, if an ad for a watch features a man wearing it while on a cruise with his family, you may come to associate the watch with the excitement of going on a cruise and the positive feelings of having a family. Note that the ad’s plot may not seem relevant to the product itself. This is an example of an advertisement intentionally manipulating their audience’s feelings. Like with commercials, the words used in print advertisements are meant to either inform about the product or manipulate the audience’s reaction to it. Ask yourself why the particular words in the advertisement were chosen.  Think as well about how the language in the ad describes the benefits of buying the product. For example, does the ad say the product will make you happier, cooler, or sexier? The typeface used is also an intentional design choice. Ask yourself how you might react to the ad if the words were printed in a different typeface and why that might be. Images are just as important as text in print media advertisements. Take note of what images are used in the ad to depict the product or to complement its depiction.  For example, ask yourself what sort of images of people or objects are included in the advertisement and how these images influence your reaction to the product. Consider whether your reaction would change if different people or objects were used. If you’re analyzing the ad from an artistic perspective, you should also note which colors are used and where in the ad those colors are placed. You may find there are certain colors that are matched with particular emotional responses. The ad may feature images that reflect a certain lifestyle (e.g., a two-story home in a wealthy neighborhood) and use these images to associate the product with particular values and beliefs in your mind. Backgrounds are a particularly subtle aspect of how advertisements influence people’s emotions. Pay attention to what sort of background is used in the advertisement and how it might be influencing your reaction to the product. For example, a background of a sunny beach and palm tree might be trying to elicit feelings of calm and relaxation, while a busy city street might bring to mind feelings of activity or people in motion. Print advertisements are limited to a certain amount of space, so the way that advertisers use that space is significant. Think about where words and images in the ad are situated and what reaction that spatial organization is meant to cause.  For example, an advertisement that seeks to leave its audience excited and energized about its product might feature a large amount of overlapping words and images and leave very little blank space in the ad. An ad with lots of empty space might want to make people think of feelings like “quiet” or “understated.”
Question: What is a summary of what this article is about?
Determine who the target audience is for the advertisement. Examine what action or activity is taking place in the ad. Consider what words are used in the text of the ad. Analyze the images used in the ad. Think about the background and what sort of reaction it’s meant to elicit. Take note of how everything in the ad is spatially situated.

Defending has changed significantly in FIFA 12, and you are penalized much more for being overly-aggressive with your tackles. Use the new defensive situation to your advantage by getting in close and contesting the ball instead of going for the tackle. At the same time, you don't want to be too patient. Not putting enough pressure your opponent will allow them to move down the field easier, putting you on your heels. If you can spare a player without leaving another opponent too open, call in a second defender to help put the pressure on. You can use this to shut down pass lanes or force the defender to lose possession of the ball. Be careful when doing this, as it often leaves an opponent open for a pass. Make sure you are aware of where the opposing players are in the field and shut down any passing lanes. One of the most useful defensive formations in the game is 5-3-2, as it provides good coverage for your defenders. Another solid choice is the 5-2-2-1 formation as it packs the midfield with defenders. In FIFA 12, the key to successfully defending is by anticipating where the opponent is going to pass, and then shutting that pass down. This will be difficult at first, but after some time you'll start to be able to tell which direction a player is going to to based on their direction and speed.
++++++++++
One-sentence summary --
Try not to overreact. Call in a second defender. Use formations to your advantage. Anticipate passes.