Summarize the following:
By explaining or showing your customers how your products can make their daily lives better, you can strike a personal chord with your customers and boost your sales in the process. You may want to direct your salespeople to make reference to common uses for hot products in their sales pitches or even have them actually show the customer your products in use. For example, many large department stores like Costco have employees give product demonstrations on the floor. They show customers how to cook with electric grills, how to clean soiled carpet with steam cleaners, and so on. One time-tested way to boost sales is to give your salespeople a reason to work extra-hard. Offering incentives to employees who make lots of sales is a good way to maximize the selling power of your company. Below are just a few of the types of incentives you may want to offer to high-sales members of your workforce:  Commissions (a small percentage of each sale's cost awarded to the employee who made the sale) Reward packages (e.g. extra time off, gifts, etc.) Promotions Achievement awards (e.g. employee of the month, etc.) If a customer can experience a product's benefits firsthand, he or she is more likely to remember (and eventually purchase) the product in question. If possible, try to give your customers a chance to "sample" or "try out" your product or service for free.  This option isn't suitable for every business, though.  You can't "try out" a life insurance policy, for instance. For example, if you run a grocery store, you may want to have an employee distribute small samples of new products to your customers. This principle applies to non-food industries, too. Car dealerships are best known for using the "try before you buy" method by offering free test drives. Reach out to businesses that are affiliated, but not competitive, with your business and discuss strategies to help each other. For instance, if you own a landscaping company, partner with a local nursery. You can offer plants and supplies from the nursery to your customers, and the nursery can recommend your landscaping business to their customers in exchange.

summary: Teach your salespeople how to demonstrate the value of your products. Offer sales incentives to your employees. Let your customers try your products before they buy them. Arrange cooperative marketing with other businesses.


Summarize the following:
Add 1 teaspoon of sesame oil to a small saucepan and turn it on to medium heat. Add 1/3 cup (61 g) of rinsed white quinoa and cook it for 2 to 3 minutes. Stir the quinoa frequently as it toasts so you don't end up with burned quinoa. Ensure that you rinse the quinoa thoroughly. This will remove the bitter part of the quinoa. Pour in almost 2/3 cup (150 ml) of water to the saucepan with the toasted quinoa. Bring it to a boil over medium-high heat. Reduce the heat to low and cover the pot. Let the quinoa cook for 18 to 20 minutes. The quinoa should absorb most of the water once it's cooked. Once it's cooked you can fluff it with a fork and set it aside. Pour 1 inch of water into a medium saucepan and turn the heat on to medium-high. Place a steamer basket in the pan and add 1 cup (118 g) of frozen edamame and 1 large head ( about 500 g) of chopped broccoli when the water starts to simmer. Cover the pan and steam the vegetables for 2 minutes. Remove the steamed vegetables and set them in the refrigerator to chill while you prepare the rest of the salad. Place all of the dressing ingredients in a small mixing bowl. Use a whisk or a fork to combine the dressing. You'll need 1 tablespoon (16 g) of almond, peanut or cashew butter, 2 tablespoons (30 g) of chili garlic sauce, 3 tablespoons (45 ml) of maple syrup, 3 tablespoons (45 ml) of tamari or soy sauce, 3 tablespoons (45 ml) of lime juice, and 2 1/2 tablespoons (38 ml) of sesame oil. Taste the dressing and adjust the flavors according to your taste. For example, if you like the dressing sweeter, add more maple syrup. For a spicier dressing, add more chili garlic sauce. Place the cooked quinoa in a large serving bowl. Add the steamed and cooled broccoli and edamame. Stir in 1/2 of a thinly sliced red bell pepper and 1 1/2 cups (110 g) of shredded cabbage . Pour the dressing over and stir the salad. If you like, you can add 1 cup (70 g) of shredded kale or chopped cilantro for an extra fresh flavor. Taste the salad and adjust the seasonings to your preference. You can garnish the Asian quinoa salad with 1 tablespoon (8 g) of crushed peanuts and 1 teaspoon of fresh minced ginger. Serve the salad immediately. You can store the salad in the refrigerator for up to 2 or 3 days.
summary: Toast the quinoa. Cook the quinoa. Steam the edamame and broccoli. Make the Asian dressing. Combine the salad ingredients. Season and serve the Asian quinoa salad.