Write an article based on this "Update your content regularly. Hire a copywriter, if suitable for your situation. Manage your site content with a content management system. Incorporate social media in your site. Email your business contacts with specials and new information."
article: Information that is quite obviously years out of date will not inspire confidence in your clientele. Have a plan of attack for the development of your site's content, including ways you can keep your site engaging and fresh to site users. You should regularly:  Update personal information. Update product information. List specials and sales. Include related content, like market advances or new technology. If you find writing reliable, informative, and grammatically correct content (often referred to as "copy") for your website difficult, you may want to hire a writer to assist. You'll need to decide on either hiring a freelance writer or a contract writer. Some common sites you might investigate en route to finding the right writer:  Blogging Pro Job Board Copywriter Jobs Central Elance oDesk The right system will make it a cinch for you or your employees to post new content to your website without having to use HTML code. Some providers, like GoDaddy, include this service, but you might want to look into:  Drupal Expression engine Rubedo Today's user is likely to also be a consumer of social media, like Twitter and Facebook, and by incorporating these features in your site, you can improve your connection with your clients. You can also use social media to post specials and site updates, potentially earning you clicks and better traction. Strategic timing of emails, like right before your busy season, can gain you business that might have otherwise been missed. You should also think about:  A monthly newsletter, informing clients of updates and news. Monthly messages about deals and sales.

Write an article based on this "Select the right pack for your adventure. Consider an ultralight shelter, such as a hammock or ultralight tent. Invest in a down sleeping bag or sleeping quilt. Sort your supplies by need, want, and luxury."
article: Choose a pack that meets the demands of your trip. Depending on the length of your hike or adventure, you might need more or less storage, or even frame support. The larger the pack and frame, the more weight you are adding, so choose carefully.  Day packs should be used for trips that do not include an overnight stay. These packs are less than 30L in capacity. Weekend packs will hold 1 to 3 nights of supplies and are typically 30L to 50L in capacity. Multiday packs will hold 3 to 5 nights of supplies and are typically 50L to 80L in capacity. Extended trip packs will hold upwards of 70L and are the largest packs available. If the weather looks promising, sleeping under the stars is a great option, but be sure to bring a light tarp in case it rains. Both of these options are lightweight, easily compressible, and very warm. You’ll be saving space without sacrificing warmth. If you do choose to bring a sleeping pad, remember that there are many low-weight and compressible options available as well. Take out everything in your pack and sort the items into these three categories. By performing this critique, you’ll find that the second two categories can be cut down significantly, or often eliminated depending on how much space you have available.

Write an article based on this "Learn to recognize and avoid generalizations. Counter stereotypes with positive images. Expose yourself to the people and things that make you feel uncomfortable. Put yourself in others’ shoes. Focus on concrete factors rather than gut feelings. Think positive thoughts around people you have stigmatized."
article:
Remember that not everyone in a group, community, or organization is the same. Whenever you find yourself making a generalization about a group of people, stop yourself. Ask yourself why you think that way and change your perspective.  Ask yourself, "is it really possible that every single member of this group is the same?" The answer is most likely "no." For example, you might find yourself thinking that a certain group of people are loud. Why do you think that? Consider that perhaps it is just an individual from that group who is loud. Change your thinking from "all people in this group are loud" to "one person from this group I met was very loud" or even "a few (but not all) people from this group are loud." Think of a bias that you have, and the stereotype that causes that bias. Then, imagine the opposite image of that stereotype. For instance:  If you have a bias toward considering African Americans more athletic than intellectual, make a point to think of real or imagined individuals who challenge that stereotype. For example, you might imagine your influential African American chemistry teacher, or a public intellectual like Cornell West. By learning more about a person, lifestyle, or topic that you disagree with or that you have noticed yourself exhibiting bias towards, you can begin to build compassion.  For example, if you find yourself feeling disgusted by people who are obese, then research some of the causes of obesity to build your understanding of how people get that way. If you find yourself frustrated every time you see a post about gun ownership, then research the issues that gun owners care about, such as by visiting the NRA’s website. Also known as “perspective taking,” this technique is a great way to lessen the impact of judgments you might make automatically. For instance, if you feel biased in thinking that people with kids are no fun:  Take a moment to imagine the busy schedules and demands of parents. Ask yourself if their idea of fun might simply be different from your own. Watching Harry Potter with a bowl of popcorn might seem boring to you, but it might be lots of fun with kids around. Whether they’re positive or negative, gut feelings can sometimes lead us astray. When you feel the impact of a bias, challenge these gut feelings by looking at concrete factors.  For instance, if you find yourself walking quickly past someone of another group, ask yourself: is there anything that person is actually doing to make me feel threatened? Keep in mind how your biases impact how you view situations, however. For instance, a smile from someone belonging to a group you are more accepting of might seem fine. Your biases might make a smile from someone of another group seem threatening. Consciously adopting more positive thoughts can be a very good way to combat negative biases. For instance, you might imagine that you have a bias that makes you feel uncomfortable with men taking care of small children. Whenever you see a man in a positive caregiving role, make a point of consciously noting this.