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Provide experience enhancers. Make customer service accessible. Offer enough payment methods. Be willing to move beyond pure economics. Learn from your mistakes and successes. Consider providing customer incentives.
Whatever your product, your customer is going to be happier if you can provide opportunities to enhance the experience. For instance, if you are selling music, you could provide information on related music to what your customer is considering. You could have ways to compare products, or you could group like products and ideas together, making it easier to shop. Anything that provides a better experience for your customer is going to show them that you put them at the center. If your customers have to jump through hoops just to get some help, they will not be happy with your service. In addition, all customer service should be provided in as a polite and helpful manner as possible. In other words, your customer needs to be able to get to customer service easily, whether on your website, in person, or by phone, and your customer should be served in a timely and positive manner. Payment methods continue to evolve. Pay attention to what's on the horizon, and offer payment methods that your customers want to actually use. Doing so shows you value what they want. When you value what your customer needs, you need to be willing to design a beautiful product or services. Sometimes, that means choosing an option that is not the cheapest to produce. If you make something that is beautiful that your customers want, they will pay more for it. Every time a customer uses your service or product, you have an opportunity to learn from that. Regularly examine what works and what doesn't, and use that information to guide your future decisions. Incentives, whether they are in the form of temporary sale offers, rebates, rewards programs, or targeted giveaway programs, are often a major part of customer focus. When you have identified what customers like, you can use these items to continue to reach out to your customer base.