Now that you've brainstormed plenty of ideas, it's time to narrow them down to the best and most interesting, to get at the heart of your company and what it has to offer. Write a sentence that captures what your company is and what it aims to do. Here are a few examples:  From Starbucks: "Our Coffee. It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done."  From Ben and Jerry's: "Product Mission: To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment." From Facebook:  "Facebook’s mission is to give people the power to share and make the world more open and connected." Steer away from writing a mission statement with a big, idealistic vision that isn't rooted in anything concrete. Mission statements that sound like they were spewed from a mission statement generator cause people's eyes to glaze over and totally defeat the purpose.  Instead of saying something like "We aim to make the world a better place," tell which customers you're aiming to help. Look back at your brainstorming notes for concrete ideas. Instead of saying something like "We'll continue to innovate to make our product the best it can be," say something real about what you're developing. What constitutes "best" in your field? Play with the language so that it reflects your company's personality and style. If your company is formal and conservative, your language should be formulated to match. If your company is playful and fun, you can get creative with the language to emphasize that side of your company. Look back at your brainstorming notes for ideas.  Word choice is important, but the structure of your mission statement can also help you make a point. Some companies start with one word that totally encapsulates the mission of the company, then write a sentence or two elaborating. Consider breaking it down into several smaller mission statements. What's your mission in terms of your product? How about your customer service mission? If you want to elaborate on a certain area that's important to your company's image, go ahead. A statement with too many adjectives can end up seeming totally meaningless. "We collectively aim to synergistically customize multimedia based, next-generation tools of empowerment." What? As you write your mission statement, carefully choose words that actually mean something to you and your company. Remember that the point of a mission statement is to communicate the truth about your company. Write what you know! Your mission statement should be clear and concise, and in most cases, no longer than a short paragraph. This makes it easier to repeat, copy, and showcase for the world to see. Don't get muddled up in a wordy mission statement you won't be able to describe to someone when they ask what your mission is. Best case scenario, your mission statement will become your slogan.
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One-sentence summary -- Define your company by way of an actionable goal. Add concrete, quantifiable elements. Add some personality. Leave out the fluff. Make sure it's not too long.


They won't get you completely clean, but they will help. Just be sure to use more than one wipe as each one gets dirty. Apply lotion after you use the baby wipes to moisturize your skin. Hold the dry shampoo about a foot from your head, aiming just at the roots. Start with enough to cover your hair, but don't spray too much. Let it sit for a few minutes, then use your hands to rub it in. You can also brush it in. If your hair still looks greasy, you can try again. To keep yourself smelling good between showers, you can apply deodorant. Try applying it at night and in the morning. Applying it a night gives it a chance to work in a moisture-free environment. When you aren't showering as much, you want to stay as cool as possible. The hottest areas of your body will smell the most. Tight-fitting clothing will help you stay cool in those areas and smell less.
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One-sentence summary -- Use baby wipes to clean yourself if you don't have any access to water. Spray in dry shampoo. Apply deodorant at night. Avoid tight-fitting clothing.


Slowing down your breathing by exhaling for longer than you inhale and taking deep breaths has been shown to not only stimulate your vagus nerve, but also reduce anxiety and promote calmness. Aim to take 6 10-second breaths per minute for 5 minutes to increase vagal activity.  Deeply breathe in with your diaphragm so that your stomach expands outward. Try breathing in for 5 seconds and then slowly exhaling for 5 seconds. If you’re having trouble performing deep breathing exercises, try looking up helpful videos online or downloading an app that will guide you in your breathing. Studies have shown that regularly performing yoga increases the activity of your parasympathetic nervous system, which includes greater stimulation of your vagus nerve. For best results, perform at least 90 minutes of yoga each week consistently.  If you’re a beginner, start out with some relatively easy yoga poses, such as the cat pose, cow pose, bridge pose, and the aptly named easy pose. Similar slow exercises, such as tai chi and qi gong, have also been shown to have a stimulating effect on the vagus nerve. Don’t try to do yoga that is overly difficult for you to do. Remember, yoga should be relaxing as well as physically engaging. Exercise that significantly increases your heart rate, such as jogging, walking, or weightlifting, has a number of positive effects on your mental health, including vagus nerve stimulation. Aim to perform this exercise at least every other day to receive consistent positive results.  Try to engage in exercises that you enjoy doing; this will help ensure that you’re able to do them consistently. Regular exercise also increases brain growth and can help reverse cognitive decline. . Progressive muscle relaxation is an effective way to reduce anxiety. Starting with your toes, squeeze the muscles in both feet to tense them, hold for 10 seconds, then release. Do this for each muscle group in your body until you reach the top of your head. Then, relax for as long as you like.  Find a quiet, comfortable spot to perform a progressive muscle relaxation. Remember to breathe as you perform this exercise. Although your sympathetic nervous system will be initially heightened after being exposed to the cold, once your body becomes acclimated your parasympathetic nervous system will generate a response, including by stimulating the vagus nerve. Try splashing cold water on your face or ending your showers with 1 minute of cold water to increase vagal activity.  Over time, you may find it helpful to take showers only using cold water. Simply spending some time underdressed in cold weather (e.g., wearing a t-shirt during a snowfall) can also stimulate your vagus nerve. For those suffering from epilepsy or from depression that doesn’t respond to therapy or medication, there are devices (called programmable pulse generator devices) that doctors can implant under the skin that stimulate the vagus nerve with electrical impulses that may be particularly useful. Talk to your doctor to determine whether this type of device is right for you.  This form of vagus nerve stimulation is generally considered safe for most people. Some side effects may include voice changes, throat pain, cough, headache, chest pain, or tingling on the skin. As of September 2018, noninvasive devices that stimulate the vagus nerve and that don’t require surgery are available in Europe, but have not yet been made available in the United States.
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One-sentence summary --
Perform slow, deep breathing exercises. Do yoga for 90 minutes every week. Engage in moderate to intense exercise 4 times a week. Perform progressive muscle relaxation Expose your body to cold water, weather, or beverages. Undergo surgery to implant a device that stimulates your vagus nerve electrically.