In one sentence, describe what the following article is about: At the beginning of your story, take care to describe your setting and characters who are present at the beginning of your story. Just make sure that you don't give away too much information in the beginning. Leave some things to describe later, like the villain and other mysterious elements of your story. You can hint at these things early in your story, but don't give in to the urge to share too much too soon. You can make sure that your story has a high level of creepiness by incorporating plenty of unnerving details. Describe the moon, the howling wind, or a dark corridor to maintain an air of gloom and terror throughout your story. You can also describe the way that your characters are feeling or acting, as well as their facial expressions. Tantalize your readers by only offering them quick glimpses of your villain or a ghost. Hint at the family curse but hold off on explaining it until later in the story. Describe over-the-top emotions like shrieking, cackling, fainting, and sobbing. These moments of hysteria will pull your readers into the story and help keep them entertained. Describe spooky things from the perspective of a character who has gone mad. This approach will intrigue your readers and lead them to question what is happening. For example, Roderick descends into madness in Edgar Allen Poe's “Fall of The House of Usher.” His decline intensifies the story and makes it scarier. As much as you might love your characters, good gothic fiction tales usually feature the death of one or more of the main characters. The deaths of your characters do not need to be ultra-gory (although, they can be), but they should be frightening. Use plenty of details to describe the scenery and action of your death scenes. For example, a giant helmet crushes Conrad in Horace Walpole's Castle of Otranto. Conrad was on his way to get married. Good gothic fiction stories often end with a twist that causes readers to wonder about the events and characters of your story. The reappearance of a someone who has died is one way to include a twist, but you can experiment with other types of twists as well. Edgar Allen Poe includes twists at the end of his stories that lead readers to question the finality of death. Poe includes one of these twists in “Fall of the House of Usher” when Madeline appears in the doorway and falls on top of Roderick. Roderick had believed that Madeline was dead.
Summary: Introduce your story. Maintain an air of gloom and terror throughout your story. Maintain suspense and mystery throughout your story. Incorporate descriptions of heightened emotions throughout your story. Incorporate themes of madness. Kill off some of your characters. Conclude with a twist.

In one sentence, describe what the following article is about: Look at the historical performance of your sales team. How many units have they been selling per quarter? Take this number and factor in a rough estimate of the kind of growth you'd like to see. Use this number to determine the quotas you want your sales team to reach.  For instance, your salespeople might have been 25 units a quarter, but you'd like to see 20 percent growth. Set a quota of 30 units a quarter. Setting aggressive quotas can be reasonable, as long as you are prepared for the possibility of scaling back in the future. If you are just setting out and don't have historical data to draw on, research the sales figures of your competitors or similar companies in your market. Managing a team well means having expectations and helping team members meet them. If you want each team member to sell 30 units a quarter, for instance, expect them to do so. Don’t make excuses for underperformers. If, however, many of your team members consistently have trouble meeting quotas, it may be time to review your expectations and create more reasonable ones. Consistent, widespread problems making sales--even among your best workers--is a sign that your expectations are off. Keep careful track of your sales metrics and compare them regularly against your expectations. Make any adjustments that seem reasonable. For instance, if many of your team members seem to be having trouble meeting your quota of 30 units per quarter, try scaling back to 25.
Summary: Set reasonable quotas. Hold your team accountable for quotas. Review your metrics to keep expectations realistic.

In one sentence, describe what the following article is about: Don’t worry about dressing up for breakfast or lunch. Most people relax and lounge by the pool during the day on cruises, so break out your casual clothes for daytime activities. You should still make an effort to look presentable during the day. You wouldn't want to wear your pajamas to walk around the cruise ship. Wear jeans and a lightweight t-shirt or throw on a sundress. If you’re going on a cruise somewhere warm, shorts paired with a blouse or t-shirt is an easy go-to casual outfit. If you’re going somewhere cold, a heavy sweater with jeans or khakis works. You’ll have a better time walking around the deck and relaxing if you’re dressed in something comfortable. You may not be able to wear shorts into the dining room for dinner, so factor in time to change if you decide to wear them. Go with a pair of sneakers or sandals during the day, or a pair of flip-flops if you’ll be swimming at the pool. Avoid shoes that might hurt your feet, like high heels and dress shoes. Wear a shirt and shorts or a dress over your bathing suit to get from your room to the pool area. When you leave the pool area, cover up again. Make sure you bring shoes for your walk to and from the pool area.
Summary:
Wear casual clothes during the day. Dress in clothes you’re comfortable in. Wear comfortable shoes you won’t mind walking around in. Don’t wear your bathing suit outside of the pool area.