Article: One of the key aspects of becoming a successful internet entrepreneur is to put the needed tools onto the website. Allow customers to get involved with the business and make transactions easily and conveniently. Besides, the shopping cart is a feature expected of all online marketplaces now, so it would be a glaring omission to potential customers. Customers need a way to buy, but the business also needs a way to track sales and identify target audiences. Complex web tools and good leadership can allow for a sophisticated marketing plan. Use your web skills to discover and target the features your customers want to see. You will have to determine what part of your business model you want to investigate, who you will ask and how, and a sample size. This is a rapidly expanding aspect of online businesses, even though phone apps don’t function essentially different from web browsers. One of the reasons is that ad block software is not compatible with apps. This means that people who buy ad space with you will know that users will see their message. Develop an app for your business to attract potential investors while this technological loophole still exists.
Question: What is a summary of what this article is about?
Add shopping carts or other infrastructure. Use surveys to drive future business. Develop smart phone apps.
Article: Hit up the mall with the goal of not buying a single thing. Instead of feeling pressure to buy something or to find the perfect outfit, just stroll through the mall with your friends and have fun looking at all the fun clothes or funky designs you see in the windows of different stores. Point out your favorite or least favorite clothes and just have fun browsing together. Instead of separating and going to your own favorite stores, stick together and even link arms as you have a different experience walking through the mall. Tell yourselves that the only thing you can buy is some ice cream, a pretzel, or some chocolate chip cookies, so you’re not too worried about finding the perfect outfit. Put on your favorite clothes and have fun taking pictures of each other going about your day. Aim to have at least 100 pictures taken for that day, and then pick the best ones to make a photo album with. You can also just have fun taking photos of yourself jumping, making silly faces, or dancing with your hair flying in your face. A lot of people complain that they don’t have enough photos with their friends, so you can work on adding some photos to your collection. You can even take pictures against different backgrounds, from the mall to the woods behind your house. Play around. Don’t take it too seriously. Act like you’re a model strutting her stuff and put on ridiculous clothes, high heels, and wear your hair in elaborate styles. Get a super-serious look on your face, put on some intense music, and walk down a fake catwalk without cracking a smile. Have your friends sit in the audience looking serious and fanning themselves with fashion magazines for an added effect.  The more ridiculous you look, the more fun it will be. Wear a trash bag and say it’s the latest futuristic trend. Glue some leaves to a white t-shirt and say it’s the hottest fall fashion. Blindfold yourself and have fun putting makeup on your friends’ faces. When you’re done, take off your blindfold and see how crazy your friends look! You can take turns applying makeup to each other like this, and will giggle at the result. You can even take some photographic evidence, if you want! Just make sure you’re safe and careful and don’t poke your friends in the eye or hurt them. For added fun, you can pretend like you all look beautiful and act like you’re ready for a night out with makeup smeared all over your faces. Have everyone bring a trash bag of clothes they no longer want. Then, take turns showing what you’re giving away and have friends raise their hands to claim items. This can be a fun way to put your old clothes to good use and to have a fun evening in with your friends. Even if not all the clothes are claimed, you can also just have fun trying on some of the most ridiculous items. If two people claim the same item, create a rule for how to obtain it. They can have a dance-off, play rock-paper-scissors, or have a staring contest. This will add an even more fun element to the clothes swap. If you don’t already have a friend who is an expert at beading and making jewelry, just hit up your local craft store and get some beads, nylon string for bracelets and necklaces, earring hooks, and any other tools you would need to tie it all together. Then, get together with your friends and have fun making your own creations together.  Getting beads and everything else you need to make jewelry can be a bit expensive, so make sure you share the costs with your friends in advance. You can also look online for inspiration or just make whatever comes to mind. Instead of getting an expensive mani-pedi at the mall, you and your friends can take turns doing each other’s finger and toenails, or you can just paint your own nails while chatting with your friends. You can get decals, fake nails, or paint lightning bolts or other fun patterns on your nails, too. If you want to get all fancy, you can all even soak your feet in hot water or make a lavender bath for your feet and hands first. Not only is this cheaper than going to the salon, but you’ll also be able to talk to each other more this way.
Question: What is a summary of what this article is about?
Go window shopping. Have a photoshoot. Strut down the catwalk. Put makeup on each other while blindfolded. Do a clothes swap. Have a jewelry making party. Do each other’s nails.