Summarize:

Customers are more likely to buy from you when your prices are straightforward and easy to spot.  If you sell at craft fairs or through a physical storefront, the prices should be marked in front of the product and within the customer's direct line of sight. Most customers will not stop to inquire about the price of an item. Similarly, individual pieces of embroidery sold online should be marked clearly since many customers will not attempt to contact you to inquire about the price. If you sell embroidery that customers must order in advance, provide a price sheet that clearly lists the cost of base products, personalization, and so on. Make this price sheet easy to find, and stick with the prices you list to earn credibility. Offer prospective customers a range of options that may suit their price range better.  For example, you could sell an elaborately embroidered piece made with the best materials at your highest price. Include elements of that design and use slightly lower quality materials to create something similar that can be sold at a much lower price. Sell the products simultaneously so that someone who cannot afford the higher priced product may consider the similar, lower priced product. If someone orders embroidery from you but cannot afford the price you quote, offer to reduce the price by reducing the cost. Let them know how much the price would drop if you used fewer colors, used fewer stitches, or made the embroidered section smaller. Special deals can be a good way to attract attention from new customers while renewing the interest of past customers, but they should not be relied upon.  Special sales should only be used on a short-term basis. This includes buy-one-get-one offers and promotional gifts. Loyalty incentives should be more long-term. Examples include loyalty cards, referral discounts, and returning customer discounts. You can also offer permanent discounts on quantity. For instance, if the price of one embroidered bag is $25, the cost of three might only be $60, putting the price per bag at a discounted rate of $20. Once you set a price, be confident that it is the right price and let your prospective customers see that confidence.  When dealing with customers directly, make eye contact and speak clearly. Never apologize for the price of a product. Showing confidence will inspire confidence. If you seem confident in your pricing, your customers will perceive that those prices are fair and that you know what you're doing. If you mumble or seem uncertain, customers are more likely to think that you're trying to sell them embroidery at a higher cost than necessary. They may walk away from the sale or try to haggle the price down.
Mark your prices clearly. Provide options. Offer incentives and discounts carefully. Be confident.