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Place your record on your turntable and turn it on. While the record spins, lightly hold the brush on the surface of your record to sweep away any impurities and static build-up. Keep your brush on your record for 1-3 spins, then angle your brush at the edge of your record and slowly remove it.  Most record brushes have 2 rows of bristles, 1 to sweep of the dust, and 1 to remove static. Be sure to clean your brush after each use. That way, you do not spread debris to and from your cleaning brush. While this will not erase scratches, it will help your turntable pick up as many grooves in your record as possible, helpful to avoid skipping parts of the song. Visit a music store or search online to find a kit. Most come with a liquid cleaning solution, directional brush, and smaller brush used to clean the directional brush. Then, follow the specific directions outlined in your kit’s instructions to clean away surface debris. Your directions will likely have you apply the cleaning solution, then use the brush to sweep away extra dirt. Combine ¼ cup of 90-99% isopropyl alcohol, ¾ cup of distilled water, and 1 or 2 drops of dishwasher fluid in a spray bottle. Place your record on a microfiber cloth, and spray the solution on your record. Wait 30 seconds to let the liquid fill the grooves, and wipe away the liquid with another microfiber cloth. Then, soak another microfiber cloth in distilled water, and wipe off both sides of your record.  This will remove fingerprints and grime that a record cleaning brush cannot pick up. Avoid spraying the label of your record. You can repeat the process for both sides of your record to thoroughly clean away dirt and dust. Locate the scratches of your record, and angle 1 wooden toothpick at the scratch. Apply a little pressure, and rub back and forth on the scratch. Do this for any and all scratches on your vinyl. Rubbing the scratch with a toothpick helps get into the small cracks and lift up stubborn debris.  Take your time when cleaning with a toothpick and be careful not to scratch other areas of your record. This may not fix the scratch, but it can help remove any surface debris from your vinyl.
Use a dry vinyl brush to remove surface dirt and dust. Purchase a record cleaning kit to use professional cleaning products. Make your own cleaning solution to deep clean on a budget. Rub a toothpick back and forth over the scratches with soft pressure.