Summarize the following:
This section will include basic information about your product or service, and will provide a general summary of the entire document in a paragraph or two. Writing this first can help you broadly overview the more detailed sections you are about to write. This is helpful to give your employees, advisors, and colleagues and overview of your plan. The next section will use your research to describe your target market. This does not need to be complex, and simple,  bulleted  steps will work fine. You can begin by describing the demographics of your market (include age, gender, and location, or occupation if relevant), and then describe their preferences relating to the products or services you offer. This section should be no longer than a page. Here, you will list all the marketing goals for your company in the upcoming year. Remember to apply the SMART acronym to setting your goals -- Specific, Measurable, Attainable, Realistic, and Timely. A SMART goal would be "Grow overall sales to public sector customers by 10% before the end of 2016" This section answers the "how" of your plan, and it will outline your overall strategy for marketing. Your goal here is to focus on your Unique Selling Proposition (or USP) which is the main advantage your business has. This should be more clear after brainstorming and planning your marketing plan. Your strategy will sell your USP..  In this section you want to describe how you will reach customers (attending trade shows, radio ads, cold calls, online advertising), and the general approach you will use to convince them. Here, you will want to focus on what you identified your customers needs to be, and how your USP can help them meet their needs. The key in this section is to be as specific as possible. In this section you will want to include the total amount of money you have to spend as well as how those dollars will be spent. It is best to divide your expenses into categories, and list the total amount spent per category. For example, you may spend $5,000 travelling to trade shows, $5,000 on radio ads, $200, on flyers, $1,000 on a new promotion, and $2,000 on optimizing your website. Don't anticipate that your plan will go off without a hitch. Most marketing specialists recommend that a business revisits its marketing plan at least once every year. This will help you review what's been accomplished, assess how things may continue to progress based on current information, and determine whether any changes need to be made to your marketing plan. Be objective with your annual reviews. If something isn't working or if someone isn't performing up to your company's standards, you may need to discuss why things aren't working or why an employee isn't meeting his tasks. Or, you may need to rethink your company's entire marketing plan if things are really going off the track. This is where it may be helpful and worth the cost to hire an independent consultant. A consultant can review your plan and assess its success or failure, and may be able to help you restructure your plan as needed.

summary: Start with an Executive Summary. Describe your target market. List your goals. Identify your marketing strategy. Write the budget. Maintain an annual plan (at least).


Summarize the following:
If you find yourself in a tense situation, the best thing you can do is to try to defuse the situation. In order to reduce the tensions, keep your cool. Staying calm can have a calming effect on the people around you.   Take a deep breath. If you feel yourself tensing for a fight, focus on your breath. Breath in slowly, and exhale slowly. Take a moment to think. If someone starts teasing you in the hallway, your impulse might be to take the bait. Instead, pause. Say to yourself, "If I fight, someone will get hurt and probably in trouble. I'm going to stay calm." Make it a habit to breathe and think before speaking or acting. Your actions might result in others staying calm, too. A great way to defuse a dangerous situation is to draw attention to something else. For example, if someone pushes you in the cafeteria, don't respond to the physical aggression. Instead, look for a way to shift the attention.  Try saying something like, "Didn't the bell just ring? I'm going to have to ignore you and head to Spanish." You can also change the subject completely. If someone bumps into you aggressively on the way to class, turn to a friend and say, "Did you see that baseball game last night?" Shifting the focus can help to ease tensions. By paying attention to something else, you are decreasing the likelihood of a fight. A good laugh can instantly lighten the mood. If you find yourself in a situation where a fight could arise, try to say something funny. Using humor to defuse a situation can be very effective.  If you show that you are relaxed enough to make a joke, the person who wants to fight might back down. Say something funny to ease the tension. Don't make jokes that will hurt someone else's feelings. Instead, try to just find the irony or humor in the situation. Maybe someone is taunting you for studying during lunch. Laugh and say, "It may be boring now, but it will be nice to get into a great college!" If you are self-assured, you will be less likely to feel the need to fight. When you are confident in yourself, you will feel able to handle tough situations in a mature way. There are a lot of ways you can build your confidence and portray it to others.  Focus on your strengths. If someone is teasing you about your clothes, think to yourself, "At least I'm awesome at soccer!" Practice dealing with difficult situations. Take time to think about how you will respond if approached for a fight. If you practice your response, you will feel much more confident in the moment. For example, you can practice saying something like, "I have better things to do than to fight." Not all fights are physical. Someone may be trying to pick on you by saying harmful things. There are some ways that you can cope effectively with verbal aggression.  One way to cope with a bully is to ignore him or her. If someone is teasing you, just walk away. Another tactic is to remain calm. Try saying, "You know, I can't think of a good reason to keep talking to you when you're acting like this." Make it clear that you have no desire to fight. If you are not engaged in the situation, it will likely blow over.
summary: Stay calm. Shift the focus. Rely on humor. Be confident. Cope with insults.