Article: In the opening paragraph of the letter, you should immediately introduce yourself or your company and your cause – specifically. Don't beat around the bush. People need to be hooked right out of the gate.  Don't assume people know who you are or what your organization does. Explain those things, clearly. Begin with a description of the company (if it's a corporate letter) or yourself (if it's for personal sponsorship). For example, such-and-such firm is a nonprofit organization committed to rehabilitation... etc. Highlighting a few accomplishments right away will make it clear why it's not a risk to give you sponsorship. Make it very clear how the money will be specifically used. In the second paragraph or first, you need to make the direct request for sponsorship and explain why you are seeking it. In order to give you sponsorship, a company or person needs to be convinced they will benefit from doing so. So in the middle paragraphs of the letter, clearly communicate the benefits – not to you, but to them.  If the sponsors will get good publicity out of the sponsorship, for example, explain how.  Be very specific: Will the event be televised? How many people will be attending? Will there be VIPS? If other prominent companies or their competitors are sponsoring your event, you might want to mention that. Give the sponsors options. They will like the fact they have different choices to match their individual needs or budgets. This means including a few numbers – audience size, for example, or demographics of those they will reach.  Also don't forget to thread in an element of emotional appeal - a personal story of someone who will be helped, for example, if said briefly (in a sentence or two) can be very moving. Explain how you will give the sponsors recognition for their sponsorship. Perhaps they can have free booth space at your event in exchange for sponsorship.   Provide the essential details of the sponsorship deal that they will need to make their decision. Don't forget to include contact information. You might want to also include a self-addressed, stamped envelope to make it easier for them to respond. Don't forget to include the date you need a response by. Ask the sponsors how they prefer to be recognized. For example, how do they want their name to appear and do they want to be recognized? Offer possibilities but never assume. Ask. You should provide some concrete details in the letter to back up your organization or event.  For example, if you're writing a letter for a charity, you should explain the background of the charity, such as when it was founded, who runs it, who it serves, and any awards or accomplishments it's received. Show don't tell. Don't just tell us the group or event are good or worthy. Convince us through showing details – evidence that backs up why or how the event or group are good or worthy. Evidence is more persuasive than superlatives, generally. Just sending off a letter to a company is not the most personal way to develop a connection. Although a sponsorship letter is a good idea, follow up in a more personal manner.  You could call or stop by if you don't get a response in 10 days. Remember though that many CEOS especially will be very busy and could be annoyed. So you might want to schedule an appointment or call first. Make sure that you convey excitement about your project. Avoid anything negative. You don't want to sound like you're begging or trying to put a guilt trip on them about donating.. If the answer is “maybe,” don't feel bad about following up. Just don't do it immediately or too much or you might become annoying. Never be presumptuous. Don't assume they will give you a meeting or sponsorship. Simply thank them for their consideration.   Don't forget to send a thank you note if you get a sponsorship.
Question: What is a summary of what this article is about?
Write a good intro. Outline the benefits. Convince with supporting evidence. Communicate background about the event. Follow up personally. Here is an example:

Problem: Article: Hold your infant and cuddle him. Do your best to calm and sooth him when he is fidgety. Some infants with CP are happier in a swing or crib during fussy periods. Talk, sing and play with your infant. Regardless of the possibility of CP, these activities are very important in the development of any infant. It is common for CP infants to experience feeding problems, so it's important to monitor your baby's weight gain. If your infant cannot support his head or sit during bath time, be sure to use a baby seat with a slight slope. Get one that will support his head and back during the bath. There is always the risk of your CP infant having a seizure. Make certain he is safe and cannot harm himself during a seizure. Remain with him until the seizure is over. Knowing how to deal with seizures is a vital part of your infant's care. As your infant begins eating solid food, she may be more prone to swallowing difficulties, making choking more of a concern. Special vitamin supplements can help fight colds and other respiratory infections. An infant with CP is more prone to infection and may have a suppressed immune system.
Summary: Find a pediatrician who specializes in CP or who has experience in treating infants with CP. Nurture your infant just like you would nurture any other infant. Weigh your infant weekly. Keep your infant safe during bath time. Provide supervision and a safe environment for an infant with cerebral palsy. Monitor your infant to ensure that she does not choke during feeding. Make sure your infant gets proper nutritional support.

Start writing your message while the bottle is drying. You can write a story about your life, a poem, or an encouraging message. The possibilities are endless and you should write whatever you want to share, as long as the message is positive.  Since it is highly likely that a stranger will read the message, be sure not to reveal sensitive personal information. For instance, do not include your age or phone number if you are under the age of eighteen. You can add things that you enjoy, such as your favorite sport or your favorite food. Once you have finished writing your message, read it to determine if it is truly what you want to share with a stranger. They may contact you years down the road, so be sure to share something interesting. Some people send a message in a bottle for sentimental purposes, such as sharing a love story. Instead of using your address, use a Post Office Box number. You can also use an email address if you have an email address that you feel comfortable sharing with strangers. This allows the recipient to track you down and tell you where they found your message in a bottle. Roll up your message as tightly as possible and place a small piece of tape around it to keep it from unraveling. Be sure that the tape will not destroy the message when the recipient unrolls the message. Drop your message into the bottle after the bottle is dry and make sure the entire piece of paper fits in the bottle. Use a permanent marker to write a warning on the outside of the bottle, such as: "Do not throw this bottle away - message inside!" Make sure that the words are clearly visible.
++++++++++
One-sentence summary --
Write a message. Add contact information. Secure the message. Add a warning.