Article: While you can write a creative marketing brief alone, gathering a team of advisors and experts within your company can ensure that you don't miss any important information. By writing the brief together, you'll be able to work simultaneously on different sections and complete the brief in a smaller amount of time. In addition, you can check over each other's work to guarantee its quality. If you don't know who to include on this team, consider communications, research staff, and any experts on the subject matter of the brief. You may already have a good idea of what you want to achieve with your marketing plan. Whether that is reaching a new audience or improving holiday sales, you're going to have to say it in a way that it will be clear to your creative team. That is, you need to analyze your company's situation and spell out exactly what it is that you want your advertisements to do for you. Having this sort of goal will help you write your brief and help your creative team focus their advertisement design. In addition to purpose, the most important part of any advertising campaign is the demographic you are trying to reach. This, again, will depend on the overall goals of your marketing plan and current campaign. You'll want to think about demographics like the age, gender, socio-economic status, and religion of your intended audience. In addition, you'll have to consider their geographic location and where exactly you want your advertisements shown or displayed. Finally, it's helpful if you think of your advertisement as appealing to a want or need you think your audience has. This can help your creative team focus its efforts. Your brief should follow specific guidelines as far as writing and organization. Overall, your goal should be to make the brief as clear and informative as possible, avoiding jargon and acronyms wherever possible. It should also be very detailed to limit unnecessary communication during the creative process. As for formatting, you should focus on providing each section of your brief under a clearly-defined heading that delineates each section. Make sure that your team is well aware of these guidelines before you begin writing to avoid unnecessary revision later on.
Question: What is a summary of what this article is about?
Gather your team. Focus the goals of your marketing plan. Analyze your audience. Review your writing goals.
Article: If your parents are resistant to change or to moving, the first step you should try is compiling a list of factual reasons why they should move. Try and keep your opinion on of this list. Try and present logical reasons to make it more difficult for your parents to argue against the move. If your parents are resistant to the idea of moving, try and enlist a friend or confidant to help join the conversation. Perhaps you parent has a close sibling or doctor that they confide in. This may not seem like the best option as you may not see it as your parents agreeing with your point of view. However, give your parents a chance to acclimate to the situation. Say something like:  ”Why don’t you try it for six weeks. If you don’t like it, we can look for other options” ”If you don’t like facility, how about this one or this one?” ”Okay, I understand you don’t want to talk about this now. We’ll talk about it tomorrow.” If your siblings or other family members are involved in this decision, it is first important that you all agree on the next steps. Presenting more than one solution or opinion may exacerbate or make the situation even more overwhelming.
Question: What is a summary of what this article is about?
Present facts. Trust a friend or other family member. Bargain with your parents. Present a united front with all parties involved.
Article: While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require. Popular analytics software includes Google Analytics, Klipfolio, DOMO, Tibco and Tableau Software. Click-through rate or CTR is how often customers click on links contained in your email. There is also a conversion rate, which tracks how many people took action after clicking your link, as well as a rate for how many people opened and read your email. Many email blast software will have these metrics built in. Do not make things in the email blast confusing or complicated as it can prevent people from taking action or even reading the blast.  To calculate your CTR, divide the number of clicks by the number of emails that you've sent.  If your click rate is fairly low, try to come up with new methods to attract people to your links. Conversion rates track things like how many people RSVPed to an event, purchased a product, or signed a petition. Adding images to an email may also help improve your click through rate. Average click rate for an email blast is 5.6%, though it will vary depending on the type of business you have. By tracking the statistics on each of your emails, you'll be able to develop concise reports about what works and what doesn't for your target audience. Take note of the specific days and times for your highest open and conversion rates. Test different tones and subject lines and see what causes your audience to read the blast. Stick to the things that your consumer tends to favor or enjoy and avoid repeating aspects of emails that do poorly according to the stats. Take external factors, like fashion trends, into account when you are analyzing the metrics. It's not always how you are crafting the blasts, but what's happening in society that may make it more successful than others. Is your email list growing or shrinking? If more people are unsubscribing than are registering to your list, it's a good sign that you need an entire strategic overhaul on your email policies. If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you're sending it to. In this case, try to segment your list differently or change the type of content that's being delivered through your email blasts.  For example, if you see that 10% of your list unsubscribed because of your last email blast, try to identify what consumers didn't like about the email. Do not inundate customers with useless emails. Always ensure there is a plan to action or a promotion within the email.
Question: What is a summary of what this article is about?
Choose analytics software that works for your organization. Understand the statistics. Find things that encourage people to engage. Watch the growth of your list.