Article: Website optimization involves using the right keywords and headlines to show up at the beginning of online searches. This is an essential element when it comes to improving traffic to your website. Incorporating images and accurately labelling them will help you in this process. This process is often referred to as SEO, which stands for Search Engine Optimization. If you have optimized a website to show up under search terms for your business, include the same keywords alongside an accurate image descriptor to title your photo. This will ensure that users are linked to your page when searching for the images that correspond to the content on your website.  You can also use your URL keywords to keep it simple. If your URL title is “buy-our-stuff.html,” and you’re selling hats, label an image “buy-our-stuff-hat-1.jpeg.” If you’re using keywords to make your images show up more often on search engines but the descriptive titles of your images aren’t accurate, you’re harming your user’s experience. Alt tags are hidden text that are revealed in browsers used by the visually impaired. This text is read by search engines however, which makes it an excellent place to include keywords or search terms that you may not need to list publicly. Keep these tags accurate though—you don’t want to sacrifice visibility for accuracy. If there is important information that you want to include for your user but don’t want to include in your image tag, put it in a caption. Captions could include commentary or clarifying information about an image, and will bolster your image’s profile without bogging down the title.  Captions are the small little quotes or lines that go underneath an image—usually in a smaller font than the rest of your content. An example of a caption for a photograph of a president giving a speech could be, “The president speaking at a benefits concert before the opening act."
Question: What is a summary of what this article is about?
Understand how optimizing your website informs searches. Copy headline and URL keywords to make accurate image labels. Include keywords in the image information and alt text. Use captions to provide additional information on your site.
Article: Once you’ve completed your degree, begin searching for jobs in the public relations or communications field. Websites like journalismjobs.com and prsa.org are great places to share your resume or search through job listings, but many area businesses will also advertise openings in your local newspaper. Contain your search to positions specified as "entry level" or "assistant" if you don't have any professional experience; employers understand that the applicants for these positions are often straight out of college or just breaking into the career field. Relate any major projects, rewards or achievements you garnered for yourself through your education or internship to prospective employers during the interview process. After all, your intended career is based around promoting a positive public image. Whether it’s your first interview or your first day of work, be sure that you’re dressed appropriately and professionally, you’re ready to meet and share ideas with new people and you have everything you need to get to work. Publicists often speak for their client in front of the cameras as well as in print, so many employers demand a personable attitude, friendly demeanor and professional bearing.  How you carry yourself reflects on your capabilities as a public relations expert every bit as much as the image you manage to construct for your clients. You are your own first PR project! Publicity can be an excellent career choice if you consider yourself a “people person,” as the type of work it entails is centered around establishing and maintaining positive relationships and interactions between a single person or group and the public at large. Attaining one of the more coveted and high-earning publicist positions, like public relations director, can take many years of taxing work. Be prepared to spend your first few years writing press releases and taking care of basic administrative tasks before you make it into the big leagues being trusted with high-profile projects. Stay focused and put your best ideas out. If you work hard enough for long enough, you’re bound to be noticed and rewarded for your efforts. Don’t be discouraged if you don’t land your dream job right away. Publicity is a complex and evolving profession that can often be very competitive, and as you gain experience, you’re sure to move ahead in the runnings for bigger opportunities, more important assignments, and higher wages. Returning to school to pursue a master’s level degree or higher can help keep you marketable and make you a sought-after commodity after a few years in the industry. Many publicists who represent important entertainment and business luminaries got there by furthering their education and gradually taking on bigger, more important assignments as their expertise grew.  Should you ever wish to teach public relations courses at a university level or operate your own PR firm, having a graduate degree may give you just the advantage you need. In general, the higher the level of education you’ve achieved, the more qualified you will seem to employers heading the field.
Question: What is a summary of what this article is about?
Start looking for public relations work. Develop your own professional image. Work your way to the top. Consider going back to school.
Article: Each time you use a bulb syringe, you should clean it with cool soapy water. This will remove anything that may remain in the syringe after use. To do this, fill a small bowl with cool soapy water. Don't use warm or hot water because that will make it harder to remove the mucus from the bulb. Place the syringe so that it is fully submerged in the water. Leave the syringe in the water for a few minutes. Place the tip of the syringe in the water and squeeze the bulb so that the syringe fills with the soapy water. Aim the hole of the syringe in the direction of the water and squeeze the bulb to release the water down the drain. Continue to fill up the syringe with cool soapy water and then release the water. Do this three to four times in order to make sure that the inside of the syringe is completely cleaned.
Question: What is a summary of what this article is about?
Fill a small bowl with cool soapy water. Soak the syringe in water. Squeeze the syringe with the tip in the soap mixture. Release the soap. Repeat three times.