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Create a website for your business Hand out flyers in your community. Register your business with health funds in your country. Reward referrals from existing clients.
. Many massage therapists use their website as a way to communicate with clients, book clients, and retain new clientele. The website does not have to be fancy or state of the art. Instead, go for a basic website that showcases your business name, your certifications, the services you offer, and your unique approach to massage therapy.  You can hire a web designer to create your website for you, or create your own website using a basic website design program like Wordpress.com or Squarespace.com. You can then link your website to other social media accounts like Facebook, Instagram, and Twitter. Your business should also have a Google Plus page with accurate information that appears when your business is googled by clients. Though it may seem old-fashioned to hand out flyers, targeting your community with old-fashioned marketing can be beneficial. Go around to local coffee shops and community centers and ask if you can post flyers about your new massage therapist business. This will help you develop business in your area and lead to word of mouth marketing. Some of your clients may want to claim their massage with their company’s health fund or the government health fund so they can receive a rebate. You will need to make this option available to your clients by contacting each health fund and filling out an application form. You will then receive a provider number that you can use on your clients’ rebates to allow them to claim their massages. Offering this option to your clients will likely make your business seem more appealing to clients and keep them coming back to you for your services. To encourage your clients to continue to use your services, you can start a rewards program where your clients get discounts or bonus treatments once they have booked you a certain number of times or spent a certain amount of money. You can also set up a referrals program where clients are rewarded if they refer a friend to your business. Using rewards programs can be a simple and direct way to retain your clients and to attract new clients. However, you should not lean too heavily on these programs, as your massage therapy services should be strong enough to justify return visits from your clients.