Article: It's important to have your system set up before you start asking for donations. Otherwise, you will just confuse people and end up turning people off of your organization. If possible, have the donation built into your website, so donors can give right there without having to click somewhere else. Sometimes, organizations get too caught up in flowery language, and it isn't clear to donors exactly what you do. Make sure to lay it out in clear, concise language, so donors will be more willing to support your cause.  In addition, make sure your location is prominent. Many people want to give to charities in their community, and if they can't tell where you are or who you support, they may be less likely to give to you. Just like in person, you need to lay out exactly how donations are used in general terms. Anything too complicated will turn donors away. Also, if you ask for more information than you need, that can also turn donors off, as many people are not willing to give out much information online. You can use social media to build relationships online, but not if you sound like a robot. Try to connect with people online by starting with those you know and asking them to encourage friends to join your page. However, don't be afraid to let loose a little. People want to see that there's a real person on the other side of the computer, not just a robot asking for money. Of course, you still want to be professional, but the definition of professionalism is changing as technology changes. For instance, posting a cat video may not be seen as professional by some in older generations, but it does humanize you and help you connect with younger generations. If you have any endorsements from people or organizations outside of yours, it's a good idea to show those prominently on your website. These can include celebrity endorsements, but they can also include endorsements from watchdog organizations. Websites like Kickstarter, Indiegogo, and GoFundMe offer a way to crowdsource funds more easily if you don't already have a way to take payments on your website. People recognize the names of these platforms, and most people trust them already, which encourages them to donate.  However, these websites do have different rules. For instance, at Kickstarter, your project must be fully funded before you get any money from the people who donated. GoFundMe, on the other hand, isn't an all-or-nothing platform. Indiegogo is in between, as it lets you choose which way you'd like to go.  These platforms are often based on single fundraising campaigns. For instance, they can help get a business or idea off the ground, or they can be used to fund a specific need.
Question: What is a summary of what this article is about?
Have a donation system in place. Make it clear what you do. Keep the process simple. Don't be too formal. Show endorsements. Don't be afraid to use donation systems.

Problem: Article: The very first thing your pitch should do is introduce you to your listener. Immediately launching into an anecdote about your accomplishments or a list of your skills might leave your listener feeling a little bewildered.  For example, you can start by saying something like, “Hi, I’m Amanda Smith. I just recently graduated from the University of Maine’s marketing program,” or, “Hi, I’m Ryan Long and I work in manufacturing sales.” In both examples, your listener immediately learns your name and the most important thing about you. Now that your listener knows who you are, tell them why you are at the event you’re both attending. It might be a job fair or an industry conference or you might just be dropping off a resume. In each situation, you should know why you’re there.  For example, if you’re attending a job fair, your objective is probably to get a job. You could say something like “Hi, I’m Amanda Smith. I just recently graduated from the University of Maine’s marketing program. I’m looking for an entry-level position in social media coordination.” You could also say something like, “Our auto parts manufacturing business has been growing, but I’m looking to take our sales numbers to record-breaking heights.” In both examples, your listener has learned who you are, what you do, and what you’re looking for next in only two sentences. The best way to convince your listener that you can reach your stated objective is to share past successes. This tells your listener that you already have a good track record in your field. Use the CAR technique for this: Give the context for your accomplishment, the action you took, and the result of that action. For example, your accomplishment might be that you improved your company’s sales over the last quarter. The context might be that sales were okay, but you believed they could be better. Your action might have been that you sat down with the sales team and reworked your entire selling strategy. Your result was that your company’s sales increased. Telling your listener what skills you have allows you to emphasize what you can do for them in the future (and not just what you’ve already done for someone else in the past). Share both your hard skills – things like degrees, certifications, and work experience – and your soft skills – things like being good at interpersonal communication or an excellent writer. For example, you might say something like “I have a Master’s Degree in Business and worked for eight years as the assistant sales manager for a smaller auto parts manufacturer. My superiors have always commented on my ability to communicate clearly and effectively with our clients.” Your call to action is basically what you can do to seal the deal after you’ve made the pitch. This will look differently from situation to situation, but it should set up the next step in your relationship with this new contact. For example, you can end your pitch by saying something like “Can we set up a meeting to discuss how I can increase your company’s sales?” You can also end it more simply by saying “I think I could be a great asset to your company; can I give you my business card?”
Summary: Tell your listener who you are and what you do. State your objective. Share your accomplishments. Share your skills. Close with a call to action.

INPUT ARTICLE: Article: Using an appropriate face painting paint, color in the face red. Keep hair off the face. These represent the ladybug's "spots". This represents the division between the ladybug's wings. Stop at this step if you are simply face-painting, especially for children. The following steps are only suitable if you are also applying make-up as part of fancy costume preparation. Use black eyeliner and mascara to darken the eyes. If you have glittery paint (gold/red/light colors), apply to eyelids for a sparkling look.

SUMMARY: Paint the face red. Draw neat, round black spots on each cheek. Paint a neat black line down the center of the face. Finish up if face-painting only. Prepare the eyes.

You can create even zig-zag lines by moving your arm back and forth in a uniform way across the entire sheet of cake balls. To ensure a hard coating and a more uniform appearance to the topping, place the cake balls in the freezer or refrigerator for about an hour or two.
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Drizzle additional melted chocolate on top. Chill the cake balls again. Finished.