Problem: Article: While disinfecting, be sure that your laptop is turned off and unplugged. If the keyboard is separate from the computer, be sure that it is disconnected from any power source. Some types to consider are Clorox or Lysol. You will want wipes that do not include any bleach, so be sure to check the labels before you make your purchase. Bleach can damage the finish on your keyboard. Sometimes you'll grab a disinfecting wipe that is very wet. Be sure that you squeeze it out to make it only slightly damp before using it on your keyboard. Place the wipe over one finger. Using that finger, gently massage each key and the area between the keys. Be careful not to push too hard or move your finger too fast so that you don't damage the keys. This is an important step that is easily overlooked. Be sure that you use a clean, soft, lint-free cloth to remove any moisture from the keyboard after disinfecting it. Also, make sure that you do not hold the wipe on the keyboard for too long. After you wipe each key, discard the wipe and dry the keyboard gently. Waiting a bit will give the keyboard time to fully dry. Once it is completely dry, you can turn your keyboard back on and enjoy the cleanliness!
Summary: Keep your laptop off and keyboard unplugged. Buy a pack of disinfecting wipes. Squeeze the wipes into the sink to remove excess moisture. Scrub your keyboard gently with the disinfecting wipe. Dry the keyboard. Wait 5-10 minutes before turning the keyboard or laptop back on.

INPUT ARTICLE: Article: This should be on the third row. You can select the connection that you want the IP address for in the Show dropdown menu. If you have a wired connection, choose Built-In Ethernet. If you have a wireless connection, choose AirPort. Your IP address will be listed in the settings window.

SUMMARY: Click on the Apple icon on the upper-left corner of the screen. Scroll down and select System Preferences. Click Network. Select your connection. Click the TCP/IP tab.

In one sentence, describe what the following article is about: Include a short statement that makes listeners think. Say it in a strong, confident voice to show them that you know what you’re talking about. Then prove it to them in the rest of your presentation. For example, say, “What you do every day isn’t important. What’s important is how you do it.” Only include a quote if it ties into the topic you’ll go over during your presentation. Stick to short, impactful quotes and make sure to mention where the quote came from. For example, you can say, “Henry Ford once said, ‘A business that makes nothing but money is a poor business.’ This is a message I want you all to remember as we implement new ways to improve customer service.” A rhetorical question is a meaningful one you don’t expect the audience to answer. The goal is to get them to think and engage with your presentation. Answer the question yourself as soon as possible to avoid confusion. For instance, say, “If someone randomly handed you 2 tickets to go on your dream vacation today, would you take them? As I share my findings, I’m going to tell you why most people wouldn’t." Pick out 1 or 2 facts that show the value of your presentation. The best facts are ones that your audience won’t know but will find thought-provoking and relevant to your presentation. Avoid putting in too many, or else you’ll obscure your message. You can say, “Everyone around you might say they like a dark roast coffee, but did you know that only 25% of people actually prefer it?” Bring up one or multiple people affected by the topic. Briefly describe their experiences, then link it to the message you wish to convey in your presentation.  For example, say, “Your own classmate used these study techniques I’m about to show you and saw his grades rise by 20% this year.” Another example is showing before-and-after pictures from a product, service, or event. Both personal anecdotes and stories from other people make for good introductions. Keep the story as short as possible. Use it to make a point or transition to the rest of your introduction. A well-crafted story lends your introduction a personal touch that any audience member can understand.   For example, share a story about how a company representative calmed down a customer by talking about something unrelated to their complaint. Then say, “This is why it’s important for us to learn how to relate better to others today.” You don’t have to finish the story in the introduction. For instance, you can tell the audience, “As I go along, I’ll explain what happened and what I could have done to change it.” Personal anecdotes are often great ways to introduce other speakers. Come up with an activity such as an exercise to perform or a question for everyone to respond to. This should be short and make a point relevant to your presentation. Avoid activities that are complicated or require a lot of moving, since these tend to cause the audience to lose focus. You can say something like, “Show of hands. How many of you have had to deal with an angry person, only to have it ruin your entire day?” A quick joke can be a good way to break the ice if you’re nervous or in a tense environment. Ideally, the joke needs to tie into your presentation so it isn’t a distraction. Make sure it’s not offensive and you’re comfortable telling it.  For example, self-deprecating humor can work. Say, “Being a good speaker is the art of saying nothing briefly.” If you decide to tell a joke, practice it and master the delivery. Otherwise you’re better off picking a different introduction style.
Summary: Make a bold statement to grab the listener's attention. Add a quote to emphasize your topic. Ask a rhetorical question to show your presentation’s point. List a few noteworthy facts to emphasize your topic. Give an example that proves your presentation topic. Share a short story to make the presentation relatable. Set up an activity to include the audience in your presentation. Tell a joke to ease tension during the presentation.

In one sentence, describe what the following article is about: Give your existing customers an incentive to refer others to your business. Offer a small reward, like a $10 discount, to both the original customer and the referred party when you make a new sale. This will help encourage customer loyalty as well as word-of-mouth advertising. Traditional marketing methods, like television and radio ads, can still be effective, but if you’re trying to cut costs, consider focusing on digital advertising. Social media campaigns and pay-per-click ads can offer a high return for a relatively small investment. If there’s something about your company that you’re especially proud of, even if it’s not directly related to your product or service, consider making that the focus of a marketing campaign. For instance, if you give all of your employees stock in your company, let the public know about that. It sends a message that you care for your workers, and that can build consumer confidence in your brand.
Summary:
Implement a referral program. Shift your marketing focus to the digital realm. Focus your ad campaigns on what makes your company different.