In one sentence, describe what the following article is about: On an iPhone, iMessages can be sent to either your phone number or your email address. If you have multiple email addresses associated with your account, you can choose which ones you want to use.  Open the Settings app on your device and select "Messages". Tap "Send & Receive" and then tap an address to toggle it. You can also add another email address that you want to be able to be reached at. You can only have one Apple ID email address associated with a device at a time. Select the address or number that you want to send messages from. Like SMS messages, iMessage messages are sent through your Messages app. You can start a new conversation with anyone on your contacts list. It will only be an iMessage conversation if they are using iMessage as well. You can see whether the message will be a standard SMS or an iMessage by looking at the color of the Send button. If the button is blue, the message will be sent as an iMessage. If the button is green, it will be sent as an SMS. iPads and iPods can only send messages to other iMessage users. You can attach media to your messages just like you would a text. iMessage allows you to send them without eating into your carrier's MMS plan.  Tap the Camera button in the lower left corner of your conversation. Tap the Photo Library option to see all of the photos and videos on your device. Tap on a photo or video to add it to your message. Send the message. If you're sending the message over a mobile data network, it will count against your plan.
Summary: Set the addresses that you can be reached at. Open the Messages app. Tap the "Compose" button to start a conversation. Check the "Send" button. Attach pictures and videos.

In one sentence, describe what the following article is about: Since consumers are more educated than ever before, they appreciate the nuance of a good drink recipe or learning about a small, unknown winery like never before. Try to use the educated consumer to your advantage.   While this isn't always an option due to local laws, if it is legal in your area, classes like these are a great way to keep consistent traffic inside the store. Even if you can't hold wine tastings or mixology classes on the premises, you can get creative to accomplish the same goal, partnering with local restaurants or securing alternative spaces. As the sommeliers say, “what grows together, goes together.”  Suggesting food pairings to go along with beer, wine, and spirits can be a great way to cultivate an air of expertise, which will appeal to higher-end customers.  You can even take this strategy one step further and sell some of the foods (like fruit, cured meat, or cheese) to go along with your beverages.  Your customers will pay for the convenience. Create a high quality, professional website, start an email list, and encourage your customers to post online reviews. Get active on social media and announce flash loss-leader specials (selling a product at a loss for a short amount of time to drive up traffic). Do whatever you can to boost your visibility and ingratiate yourself in the fabric of the community. A good way to ingratiate yourself in the community is by sponsoring local events like festivals and concerts. Not only is it an opportunity to boost sales at that event, but you can offer promotions to get concert-goers back in your store to keep the sales going strong. Most distributors will keep you stocked with new displays, swag, and signage. Make sure you keep it updated, because it will make your store seem fresh. Selling to underage customers, even by mistake, can cost you thousands in fines and can even put your livelihood in jeopardy. Check identification diligently, and ask local law enforcement what you can do to make sure you don't get fooled by a fake ID. You should also beware of criminals, as liquor stores have often been targets of criminal activity. Although robberies of convenience and liquor stores have declined along with the use of cash, it can still be a concern.
Summary:
Hold wine tastings or mixology classes. Suggest food pairings. Boost your online presence. Sponsor local events. Request promotional items from distributors. Stay on the right side of the law.