One of the hallmarks of millennials’ consuming habits is that they don’t spend too much time watching or reading anything. Thus, whatever type of marketing campaign you are designing should focus on relatively short and effective content distribution.  Design audio or video ads that are 30 seconds or less. Sometimes 15 seconds might even be effective. Write ads that are short and to the point. The quicker you can get to point, the better. For instance, instead of going through a list of the virtues of a certain good or service, simply list the most important or most appealing aspect of the product in simple terms. Avoid long and expensive ads. Perhaps the best way to create ad content is to create many, short, and inexpensive ads. Ultimately, by creating a lot of ads, you'll increase the chance that millennials will see your ad and watch it in its entirety.  Design a number of ads to run on a variety of media platforms. For instance, create short radio blurbs, YouTube and Facebook ads, as well as short ads on television. Dismiss the old idea that expensive ads are effective ads. In the end, many, short, and inexpensive ads might prove more effective in gaining the attention of millennials than a few expensive ads. Millennials are, more than any other group today, a socially conscious demographic with very progressive values. Thus, you should consider branding your product along these lines.  Highlight any aspect of your product that contributes to a sustainable environment. For instance, if your product is made of a recycled material, state this in your ads. Focus on any aspect of your product or service that promotes economic equality. For instance, if your company pays workers a living wage, start this in your ads. Show off any part of your product or service that promotes diversity and society that is inclusive. As a group, millennials want to feel as if they are understood or viewed as individuals rather than as part of a collective consumer consciousness. Because of this, you should go out of your way to tailor your marketing campaign to many individuals and segments of society.  Use data collected online to cater to individual people’s taste. For instance, Facebook, Google, and other internet companies collect data and have marketing approaches that will focus your ads to specific groups who may be interested in your product. Create advertising campaigns that focus on individual groups. For instance, create the same ad with many different variations that appeal to different people in different regions. Also, create many different ads that play up various aspects of your good or service that may appeal to different groups of people.

Summary: Keep things short. Create many ads. Be socially conscious. Personalize advertisements.


You will need a white, knee-length dress to use as your base. You can use an old dress as a base, or buy one from a thrift store or on sale. Here is how you can make her dress:  Cut 8 to 11 large circles out of white construction paper. Vary the sizes a bit. Paint the circles with red paint to look like peppermints. Coat the red areas with glue, then add red glitter on top.. Secure the peppermints to the dress with glue, Velcro, safety pins, or double-sided tape. The styles that work the best for this are character dance shoes or Mary Janes. The heel should be between 2 and 3 inches (5.08 and 7.62 centimeters) tall. If you can't find red, glittery heels, you can make your own by coating them with glossy decoupage glue (ie: Mod Podge), then adding red glitter.  You will need several layers of decoupage glue and glitter. Let each layer dry before doing the next. Seal your shoes afterwards with a final coat of decoupage glue. Look for a wig that falls past your shoulders. It can be straight or wavy, but it should have straight, blunt-cut bangs. Keep your eyeshadow simple, with silver or grey in the creases. Make your eyeliner bold, with cat-eye or wing tips. Apply thick, heavy false lashes and a touch of pink blush. Finish the look with pink lipstick. Get a pair of red gloves, preferably made from pleather, vinyl, or fake leather. Cut the fingers off so that they end at your first finger joint (about 1 inch/2.54 centimeters) long. You can also add a thick, white bangle with red candy stripes on it. Katy Perry also wore nude, shimmery tights with rhinestones on them.

Summary: Decorate a simple white dress with large, paper peppermints. Get a pair of red, glittery heels. Get a black wig. Do the usual Katy Perry makeup, but with pink lips. Finish off the look with some accessories.


The bladder is a bodily organ that is essentially a muscular storage sack for urine. Normally, the bladder muscle sack can stay relaxed and expand to accept urine for several hours. The muscle that forms the bladder sack is called the detrusor muscle, which is also responsible for bladder emptying. The other main muscles of the bladder are called the sphincters, which are two rings of muscle surrounding the bladder outlet through which it empties. One sphincter is involuntary (you aren't aware of it) and the other is usually under our control, making it our voluntary sphincter. The latter is the muscle you can use to hold the urine back until you go to the bathroom. There are nerves in your body that provides you with the sensation of bladder fullness. This is the early warning system that the bladder is ready to empty. When you urinate, the nerves to the detrusor muscle signal it to contract or squeeze, while at the same time, the nerves to the involuntary sphincter make it relax.  When you release your voluntary sphincter, you allow yourself to urinate.  By around age two, most children become aware that the sensation that they feel “down there” is the need for the bladder to empty. This allows them to express the need to go to the bathroom. About a year later, they develop the ability to “hold it” until they have a chance to go to the bathroom. There are issues that can cause problems when a child is learning how to “hold it”. While most kids develop the ability to hold their urine and go to the bathroom when they have the opportunity to do so, problems can arise that can mess up a child's ability to control her bladder. These issues that are related to childhood incontinence can include:  A bladder that is unable to store the usual amount of urine. Weakness of the detrusor muscles or sphincter. Structural abnormalities of the urinary tract. The body producing larger amounts of urine than is normal. Bladder irritation from infections, such as urinary tract infections, or other bladder irritants. The bladder receiving unexpected and premature nerve signals to empty. Something in the area of the bladder keeping it from filling completely, such as other excrement caused by constipation. Excessive postponement of urination, or holding it for too long. Chronic constipation. If your child has been dealing with incontinence for an extended period of time, chances are she is dealing with more of an issue that simply being too lazy to get to the bathroom. A lot of parents tend to think that daytime incontinence is a display of laziness, but it is important to keep in mind that something else might be causing your child to have accidents. Common thoughts that parents have that should probably be ruled out if your child has been dealing with incontinence for awhile. In these situations, you should know that:  Children who wet themselves are not just too lazy to go to the bathroom. Children who wet themselves are not too busy playing or watching TV. Children who wet themselves want to go to the bathroom and do not willfully wet themselves. Children who wet themselves do not choose to wait until the last minute. Wetting themselves does bother them.
Summary: Know how the bladder works. Learn about bladder control. Be aware of the causes of incontinence. Disregard the myths about incontinence.