Many small business owners simply use their own name or the name of the city in which they are located. However, if you want to take your business to the next level, you need to choose a name that will attract the seniors with whom you want to work.  You may want to lean on your market research here. Your business name should be something that will appeal to the people you think will most benefit from your products or services, and won't turn them off or intimidate them. Since you're targeting seniors, you may want to include words like "seniors" or "retirees" somewhere in your business name. In-depth research is essential if you want your business to succeed. Talking to people near you who are potential customers can help you fine-tune your idea before you launch your business.  Talking to seniors can be a good way to test your business name as well as how the products or services you plan to offer are received. You can hire a marketing company to conduct this research for you, or you can create a basic quiz yourself with five or six questions for local seniors to answer. Talk to seniors attending local events, or at the meeting of a seniors' organization. You also want to ask them about prices, so you can get a good idea of how to price your products or services and what kinds of sales or promotions would interest your target market. Marketing your new business to seniors will involve different concerns than if you were targeting a broader segment of the population. If you want customers, you need to ensure that your advertising will be seen by the people who need your services, and that they will understand the services you provide.  For example, if you're offering in-home services to seniors, you probably don't want to run cable television commercials on MTV, nor would you want to run them at 1:00 a.m., when seniors are likely to be asleep. If you decide to run television commercials, you're generally most likely to hit your target audience if you run them during the day on basic networks. Just because you want to start a business working with seniors doesn't mean you should skip internet advertising. There are plenty of grandparents with social media accounts, and many seniors are highly internet savvy. Many seniors find new businesses because a close friend or family member recommends them. This is especially important if you plan to make house calls, because people typically won't invite people into their homes unless they have some reason to trust them.  One standard option is to provide repeat customers with a small discount, say 10 or 15 percent, on return purchases if they recommend your products or services to at least one person. In turn, you also can provide a small discount to the person who tries your products based on the recommendation of a prior customer. Incentives for recommendations also may affect your marketing strategy. For example, you may target the middle-aged children of seniors to encourage them to send their parents to you, or to buy your products or services for their parents as a gift.
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One-sentence summary -- Choose a name for your business. Discuss your new business with local seniors. Plan your marketing strategy. Provide incentives for word-of-mouth marketing.


One of the best ways to get B12 into your diet is to eat seafood. Shellfish, such as lobster, crabs, and especially clams, have high amounts of B12. Fish, such as trout, salmon, tuna, and haddock, also offer a lot of B12. One three ounce serving has almost 400% of your daily B12. Three ounces of clams give you more than your daily value. Both beef and organ meat like beef liver have a lot of B12. Pork also contains B12.  One medium slice of beef liver has 2800% of your recommended daily amount of B12. As a healthier alternative to beef, you can try buffalo or bison.  Some meat substitutes are fortified with B12, as is tofu. Consider this option if you are vegan or vegetarian, and check the label for the amount of B12.  Poultry products provide B12, as do eggs. Two cooked eggs have a full day’s amount of Vitamin B12. Include dairy products, such as yogurt, milk, and cheese, in your diet to give it a B12 boost. Some non-animal milks are fortified with B12, too. Try a snack of one cup of low-fat fruit yogurt for half a day’s amount. Many breakfast cereals have a good amount B12. Combining fortified cereals, eggs, and milk for breakfast can give you the daily amount of B12 right after you wake up.  For example, one bowl (⅔ cup) of Kellogg’s Low Fat Granola with raisins contains 10 mcg of Vitamin B12, which is 417% the recommended daily value. Whole grain cereals are a good way for vegans and vegetarians to get B12 since plant foods do not contain high levels of B12. Yeast products and nutritional yeasts can be good sources of B12. You can sprinkle nutritional yeast into anything from cereal to smoothies to your nightly meals for a B12 boost. A teaspoon of Vitamin B12 Fortified yeast flakes contains over twice your daily amount of B12.
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One-sentence summary --
Eat seafood. Incorporate meat into your diet. Add in dairy products. Try whole grain cereals. Incorporate yeast.