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Refine your working title into a final one. Include your name. Include a synopsis on the back Browse covers at your local bookstore for cover art ideas. Go for a symbolic approach when selecting cover images for your book.
Reread your final manuscript with your working title in mind. Does it still fit? Strive for a final title that is concise and compelling. A title should sum up the message of your book in a way that piques interest but is not excessively mysterious. Include the title in a larger font on the cover of the book.  Google your prospective title to make sure it isn’t already taken. Sharpen your title idea by using precise nouns and active verbs. “Sadness beside the Tree” is less compelling than “Longing under the Maple.” Keep key plot points or spoilers a secret with your title. If there is a subheading to your title, put it below the title in a smaller font. The exact point size of each will depend upon the look you’re going for and the physical size of the book. Seek out at examples at your local bookstore to get inspiration. If you’ll be hiring a graphic designer to create your cover, simply write down your final title name. You designer will incorporate your title into your design. Add your byline, meaning “by Your Name,” on the cover of your self-published book underneath the title in a smaller font. If you want to write the book under a pseudonym or pen name, include that name in the byline instead of your own. . Write a brief teaser for your book that supplies key information, such as the main characters, a sneak peek at the plot, and the setting, as well as a hint at how these themes unite together. It should be concise (not longer than a paragraph) and written from a third person perspective. Seek out books in your genre to note what fonts, images, and colors are popular right now. Bring a notepad, so you can write down any ideas you get as you look. Strive for the same feel of best-selling books in your genre to make the most impact.  Bring a camera to take photos of any covers that inspire you. Pay attention to color combinations and images that grab your attention. Your potential readers will likely feel the same way. The art director of the New York Times Book Review selects the best covers from each year’s crop of books. Review this list for a professional’s opinion of the most compelling recent designs for different genres: https://www.nytimes.com/interactive/2016/books/review/book-covers.html Refrain from being too literal or expository in your cover design. Including too many images can be busy and confusing, or worse, look boring and outdated.  For example, if your self-published book is about polygamy, rather than having a cover with many brides, a stressed-looking groom, and lots of children, opt for a cover with multiple wedding bands on a finger to sum up the idea. If your self-published book is about balancing children and work, a pacifier sitting on a calculator could be an effective symbolic representation. Everyone remembers those cheesy murder-mystery covers: A detective behind a door with a flashlight, inset images of the villain, a secret trunk, and other mystery paraphernalia. Steer clear of that cluttered look!