Q: Collect data about your customers and their behaviors.  Use this data to create customized and relevant content.  Time the delivery of this content to take advantage of your customers’ shopping habits.  For example, if your target customers are teachers supplying their classrooms, you would want to know when they are most likely to shop for supplies.  Gather this information from online profiles, surveys and browsing activity on your website.  Marketing automation systems are available to help with this process. On ecommerce sites, this is typically found in the form of customer reviews.  Shoppers trust consumer reviews more than traditional marketing and advertising.  They believe that reviews from real customers are more authentic and believable.  Display customer reviews prominently on your site. Having them has been proven to translate into increased sales. Encourage customers to leave reviews by creating badges, leaderboards and user profiles.  This not only increases the quantity of reviews, but also the quality.  Customers have an incentive to write longer, more detailed reviews.  They will also include other content such as photos and videos.  These reviews make shoppers more likely to purchase because they will trust customer reviews more than other content. Shoppers prefer a native-language shopping experience.  More than two-thirds of online shoppers have native languages other than English.  This includes customers both in and outside of the United States.  Providing the ability to shop in their native language gives customers a more satisfying experience.  This translates into increased sales. One of the most effective online marketing techniques available is also one of the oldest – digitally speaking, of course. What is it? Email! When you get people to sign up for an email list, you’re building a group of potential customers who are already engaged enough to want communication from you. With an email list, you can keep interested people aware of new products, sales, deadlines, and more so that they’re more likely to make purchases. How likely? According to a survey from Marketing Sherpa, businesses report a 119% ROI for their email campaigns. That’s sure to help you sell products online. Want to sell products online? People have to trust you. How do you get that trust? Start writing. It’s not as easy to quantify the ROI that businesses see from blogging and other forms of social media, but it’s clear that engaging potential customers in this way can definitely help raise brand awareness, cause people to see you as an expert in your field, and make them more likely to think of your store when they need products like the ones you sell. You just have to be smart about it. For example, if you sell mainly gardening products online, your blog shouldn’t be an explicit advertisement for those products – instead, offer DIY tips, talk about industry trends, and share examples of awesome gardens you find. The idea is to present your company as one that knows all about gardening. When it comes right down to it, the best way to sell products online is to reach qualified leads in any way that you can. Get the right people coming to your shop and the sales will come.
A: Use contextual marketing. Use user generated content (UGC). Develop engagement-based loyalty programs. Offer customers the ability to shop in their native language. Start an email list. Share your expertise in a blog.

Q: Borax powder contains boron, a substance that is poisonous to self-grooming insects like ants, silverfish, beetles, and cockroaches. Sprinkle borax powder in areas of your home that insects frequent (e.g. the floor of a storage cupboard), making sure that no pets or children have access to it. Alternatively, make an insect bait by mixing borax with a sweet and sticky substance like honey or corn syrup. Sprinkle borax powder on areas of your carpet that are ridden with fleas. Use a stiff broom or carpet brush to brush the powder deeper into the carpet to reach any fleas that are hiding in it. Let the powder sit for six hours, then vacuum it out.  Keep small children and pets away from the area as it may cause skin irritation, or breathing problems in cats. Note that borax can kill fleas and larvae but will not destroy the eggs. To keep mice from certain areas of your house, sprinkle borax powder in a thin line along the bottom of the wall. Mice tend to move along the bottom of walls and will likely avoid areas where they have come into contact with borax, which sticks to their feet. Be sure to avoid sprinkling it on areas of the floor that you may step on.
A: Kill household insects with borax. Remove fleas from carpets. Keep mice at bay.

Q: Place 1 US tbsp (15 ml) of sour cream or yogurt into the pot of curry. Mix it in with a wooden spoon. Taste the curry to see if the spiciness has been reduced.  If the curry is still too spicy, continue adding a spoonful of either ingredient and tasting it to see if it improves the flavor. Be careful not to add too much sour cream or yogurt, as this may make the consistency of the curry too thick. Many curries have a coconut base, which means that adding coconut milk can work perfectly to dial down the heat. Add 1 US tbsp (15 ml) of coconut milk to the curry sauce, and taste it to see if it has helped. Simply add another spoonful or two if the first wasn't enough, and keep tasting the curry to see if the flavor has improved. Milk can also help to tone down the spiciness of curry. Pour 1 US tbsp (15 ml) of milk into the pot that has the curry sauce in it, and mix it in to combine it with the other ingredients.  Taste the curry after you add the milk. If it hasn't reduced the spiciness enough, add a bit more and try it again. Don't add too much milk at one time, as it could change the consistency of the curry and make it watery. Whole fat milk is the best to add to curries. Use either an oil that tastes neutral, such as vegetable oil, or one that will complement the flavors in the dish. Only add 1 teaspoon (4.9 mL) of oil at a time, and mix it in thoroughly. Always try the curry before adding more oil to see how it has changed the taste.
A:
Add sour cream or yogurt if you don't mind thickening the curry. Use coconut milk if it matches the flavor. Add milk if you don't mind thinning the curry. Use extra oil if the recipe already includes oil.