Summarize the following:
Many times, anxiety and fear stem from unrealistic thoughts or expectations that we have about an encounter with a wasp or bee. Cognitive therapy will help replace those thoughts, but the first step is to recognize them. Negative thought patterns typical come in three categories:  Fortune telling is when you assume that you already know the outcome of an encounter. “If I see a wasp or bee, I will panic and get stung.” Overgeneralizing is when you use one specific incident and project it on all future encounters. “Last time I saw a wasp or bee it stung me. I know, if I see one again, it will sting me.” Catastrophizing is when you imagine that an encounter will be as bad as it could possibly be. “If I see a wasp or bee then there is probably a nest or hive nearby. They will all attack me. What if I’m allergic? I might die.” Ask yourself if there is any evidence to support your fear. Usually, you will find that there is little or no evidence to suggest you will be stung or attacked by wasps or bees. It is sometimes helpful to imagine what you would say to a friend who expressed similar fears. If you would tell you friend that their anxiety is unreasonable, it will help you to recognize that your own anxiety is unreasonable. This can be a good place to consult a therapist to help you walk through which thoughts are really concerning and which ones might be exaggerated. Once you have acknowledged that your fears are exaggerated, you can start to think in a more positive way. Instead of thinking something like “I will definitely be stung,” you can think something like “It is unlikely that I will be stung.” This will help to moderate your fear and anxiety because you are evaluating the situation from a reasonable point of view.

summary: Identify negative thoughts. Challenge your negative thoughts. Introduce more reasonable thoughts about wasps and bees.


Summarize the following:
As with other types of small businesses, a significant portion of a gym's success has to do with its location. The location of the gym should be based largely on the population group that it targets. People don't like having to go far out of the way to fulfill their fitness needs. The best gym locations are in areas where there is demand for a gym, where the gym can be easily accessed by its clientele, and in which competition with other gyms, fitness clubs, etc., is minimal or at least manageable. Below are just a few things you may want to consider when choosing a location for your gym:  Rent. Unless you own your gym's building outright, you'll have to pay rent as one of your gym's operating expenses. Rent can vary from location to location. In wealthy or densely-populated areas, for instance, rent can be very expensive, which can require you to raise membership prices to pay for it. Proximity to population centers. If your gym is too far away from your clientele, they won't go to it. Good gym locations should be in or near populated areas or at the very least be easily-accessible via car, bus, train, and so on. Local market conditions. Finally, the best gym locations are where there is a demand for a gym that isn't being filled. Opening a gym across the street from an established gym can be a risky move - why deal with the intense competition when you can open a gym in a part of town that is sorely lacking one? Make phone calls or conduct door-to-door surveys to determine not only the age and sex of individuals in the area you wish to target, but also the physical activity level of these residents. Like any business, opening a gym costs some money. Obtaining the space for your gym, buying equipment, modifying your building to accommodate the needs of your gym, hiring personnel, and registration/licensing fees can all be substantial cost barriers to open your gym. Most small business owners don't have the money up-front to pay for everything they need to open their business. In these cases, it's necessary to raise the money somehow — this is usually done by persuading wealthy investors to provide capital or simply by getting a loan.  By some estimates, it can cost anywhere from $200,000 to $500,000, at bare minimum, to open a gym in a place like New York City. For a state of the art gym that features amenities and experienced personnel, the estimates can easily exceed $1 million. See: How to Find Investors for a Small Business and How to Get a Loan. Note that in both of these situations you will almost always be expected to provide a detailed business plan for the benefit of the people or entities providing you with the money to open your business. This business plan must offer a convincing explanation for how the business can quickly become profitable, or the investors/lenders are unlikely to provide money for your venture. One potentially lucrative option prospective gym owners have is to open a franchise gym, rather than their own independently-operated gym. In this situation, the owner runs the gym for a large chain with many other locations. The parent company usually covers the initial cost of opening the gym and either provides its own equipment or pays for equipment. However, in a franchise situation, most of the profits from the gym go to the parent company. The franchise location may also be subject to sales quotas.  The parent company also offers its extensive resources to the gym owner, which can include a recognizable, established brand, training opportunities, connections, and financial support during "rough times". As with traditional forms of small business financing, franchise opportunities usually require you to submit a detailed business plan to the parent company. Be sure to carefully research the pros and cons of a franchise agreement before committing to it. Owning a franchise may sound appealing, but it's usually not a golden ticket when it's all said and done.
summary: Pick an accessible, lucrative location. Determine who your gym will target. Raise capital or get a loan. Consider the option of opening a franchise location.