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If you want your makeup to look natural and bright, you need to start with a glowing complexion. Start by washing your face with a gentle cleanser. Since your skin gets drier as you mature, a hydrating cleanser is likely your best choice. After you wash your face, use a soft towel to blot your face dry. Don't rub your face—this can stretch out your skin, especially in the delicate area around your eyes. Hydrated skin looks healthier, so use a lightweight face cream after you wash your face. This is especially important under your eyes—if your skin is dry, it will look saggy, which will emphasize any lines in the area. In addition, powder can settle into the creases around your eyes, making the area look heavy.   During the day time, it's a good idea to use a moisturizer that contains sun protection if you don't use a separate product. Opt for a product with at least SPF 30. You may also want to use a separate lifting or firming eye cream at night. If you have a tube of product, squeeze out a very small amount onto your finger on a brush. If you have a tube of product, swipe a brush across the product. Either way, apply the primer or base to your eyelids just above your lashes, then blend it upward above your crease. This will give your eyeshadow something to adhere to.  The skin on your eyelids thins as you get older, making them more translucent. That means they'll appear slightly purple, blue, or red. An eyeshadow primer or base will help cover that, creating a smooth canvas for your makeup while making you look more bright-eyed and refreshed. Make sure to apply the product lightly to ensure it doesn't crease. When you put on eyeshadow, small particles of pigment typically fall onto your cheeks and under your eyes. This is called eyeshadow fallout, and if you've already applied foundation and concealer, the fallout can get trapped. If you do your eyeshadow first, you can brush away the fallout before applying the rest of your makeup. Fallout can emphasize any dark circles under your eyes, making you look tired or ill.
Wash your face with a gentle cleanser and pat your skin dry. Apply a thin layer of moisturizer. Apply a thin coat of eyeshadow base or primer onto your eyelids. Wait to put on your face makeup until after you do your eyes.