Summarize:

. Decide what type of online dealer you want to be. Some online dealers find clients and sell them vehicles from dealer-only auctions. Others may refurbish pre-owned vehicles. Or you may use your website as a way to promote your new car dealership.  Think about how you will use the website  sell your cars and then start building your website to serve that purpose. If you have never built a website before and you do not feel comfortable with the idea, then you can always hire someone to build it for you. Professional website builders will talk to you to find out what you want and create a website that meets your needs and expectations. Many online dealerships have a live chat feature that will allow potential customers to ask questions about the cars that you have for sale. If you include a live chat feature, then you (or someone else) will need to be available to respond to any messages that come in day or night.  Having a live chat feature can be a great way for you to connect with potential customers and close a sale, but it can also be a big time commitment depending on how may messages you get in a day. You may want to consider limiting your live chat hours to regular business hours, such as Monday through Friday from 8am-5pm, or hiring someone to manage the live chat when you cannot. Plenty of great, high-quality photos are essential for an online car dealership. Your website visitors are going to expect to be able to look at many photos of a car before they decide to buy, so you may want to invest in a good camera.  Photograph your vehicles from many different angles and include interior photos as well. Your website visitors should be able to see the vehicles on your website from every angle. Clean your vehicles on the inside and the outside before photographing them. Dust and dirt can make a car seem less appealing to your online visitors, to take the time to deep clean each of your cars before you photograph them. Take photos of your vehicles outside as the sun is setting or rising to get the best light. Natural light will help to make your photos look more professional and the details of the car will be easier to see. Since you cannot show website visitors all of the features of your vehicles, you will need to include some detailed descriptions. Make your descriptions as detailed as possible. Include information about each vehicle’s features and any other information that website visitors might want to know. Some things you may want to include are:  year, make, and model mileage details about how the vehicle runs basic features such as horsepower, whether it is automatic or manual, whether is it two-wheel or four-wheel drive, etc. special features such as power windows, power locks, sound system, etc. Part of the reason people shop online for cars is to compare prices before they decide to buy. If you do not provide prices for your cars, then your website visitors may be less likely to consider your vehicles.
Build your website Offer a live chat feature. Post lots of photos of your vehicles. Write detailed descriptions. Include prices for all of your vehicles.