INPUT ARTICLE: Article: When it comes to choosing jewelry and shoes, base your selections around your dress. Not just the color of the dress – you want to go beyond that. Look for options that suit the style of your dress. A particular necklace may look gorgeous in the case, but clash with your dress.  For instance, if you decide on a vintage-looking gown, you don’t want to wear modern jewelry with it. You’ll want to pick things that have a vintage flair, to coordinate with the dress style. Focus on achieving an overall look, rather than finding individual pieces that you like that may or may not end up looking good together. Traditionally, prom couples coordinate their ensembles by choosing matching and complimentary accessories to tie their look together as a unit. Find out the color of your date's dress in plenty of time to find your accessories.  Choose a long tie, bow tie, and/or cummerbund that match your date's dress as closely as possible. You can also have your date provide her dress to a tailor, who can then dye your accessories to match hers almost exactly. If you aren't able to match your date's dress, go with neutral choices that match your tux or suit. Long tie or bow tie? The bow tie is the traditional choice, especially with a tuxedo. If you go with a suit, opt for a long tie instead. Don’t accessorize with something that doesn’t immediately make you feel pretty or handsome when you put it on. Accessories are meant to accent and highlight your ensemble and you. Select them with care and be very choosy. If you're hitting your prom solo or just don't want to match your date, consider coordinating with your prom theme. This will visually tie your look and ensemble in with the whole night, rather than a particular person. If you are going with a group, consider coordinating your looks as a unit. Yes, your shoes should be totally awesome, but they also need to be relatively comfortable to wear. Prom isn’t just standing around – you’ll be dancing, getting in and out of cars, and navigating obstacles. If you choose your shoes based on looks alone, you may end up being miserable on prom night because you can’t dance in them, or because they are squeezing your feet too tightly.  Try them on before you buy them and walk around the store until you get a sense of how they’ll perform on prom night. Be honest with yourself! If you love them but it’s obvious that the heels are too high for you, keep looking. You’ll find the right pair eventually. On prom night, when you’re cutting a rug on the dancefloor and having a blast, you’ll be glad you took the extra time to find the right shoes. Don’t be afraid to try something that you normally wouldn’t wear. It’s prom, so live the fantasy a little! For instance, maybe you find a breathtaking tiara that perfectly mirrors your dress and hairstyle. Or maybe it's an unusual set of cufflinks to go with your tux or suit. Ordinarily you’d never wear a tiara or those particular cufflinks, but it's prom night! If it looks good on you, then rock it. Make sure to get a few opinions before you commit to anything unusual. You want to stand out, but not for the wrong reasons.

SUMMARY: Coordinate with your dress. Coordinate with your date. Choose items that you really love. Consider coordinating with your prom theme. Select shoes that you can walk in. Try something unusual.

In one sentence, describe what the following article is about: Cut a stem at least 4-5 inches long that doesn't have any flowers or buds on it. Trim off the base leaves. Trim half of the top leaf off. A clear, glass container is best, as it allows you to see the roots once they start to form.
Summary: Prepare your hydrangea cutting by removing excess leaves from the stem. Set cutting in a vase or glass filled with water. Wait for roots to appear. Change the water in the vase frequently to prevent molding. Plant the cutting once roots appear.

INPUT ARTICLE: Article: Address the reader as “you” to establish a relationship with the reader. Making your copy personal creates a relationship between you and your customer.   Talking directly to the reader as an intelligent person will help to keep your potential customers interested. Your brochure should begin and end with your customer. Before you get into the meat of your brochure explaining all the great things you offer, you should entice your customer by answering questions and overcoming potential objections. Focus your content on providing information which sells your features through benefits. Cite real-world examples or case studies. Aim to answer the question of how your customer will benefit from your product or service. Your goal is to keep earning your reader’s focus and attention. Cater your content to the type of reader you are hoping to attract with your brochure.  If you’re writing a brochure to generate leads include info that prospects don’t know about your company. Give a brief blurb on the history of your company and why you are different and better than the competition. However, if your brochure is a sales closer your customers already know your company’s history. Don’t bore readers with information that gives a potential customer a reason to stop continuing on to the next section. Keep the content relevant to your brochure’s purpose. But also brief enough to not run out your reader's interest. . Your content should highlight the benefits of what you are offering, not just features. Instead of only providing content that shows your product, include a lifestyle atmosphere. Show how your product will benefit your customer’s life. You can do this with pictures and copy that show people enjoying your product. Explain why current customers are satisfied. Leave boring specifics out. In your brochure, your readers don’t need to know right away every small detail of how you build a custom kitchen. Your readers will benefit more from how your premiere craftsmanship and design expertise creates reliable products and the right atmosphere. Get quotes from satisfied customers to include in the brochure. Be sure to include the customer’s full name, as well as any other relevant information that helps to make the testimonial seem legitimate. Testimonials are a great way to further provide potential customers with a reason to keep reading. They also back up the lifestyle and solutions you are promising throughout your brochure. Direct your reader to the next step.  This could be done by asking your reader to visit your showroom or call your office to schedule an appointment. Try to create an emotional call to action. Once again, consider using words and pictures to elicit an emotion. People are more likely to act if you can create empathy. If your brochure is selling custom kitchens, use a picture that shows a happy family sharing a delicious meal in a beautiful kitchen. Then, in your call to action, invite readers to contact you to get a kitchen that will make every night as perfect as the one in your photo.

SUMMARY:
Speak directly to your readers. Keep your brochure content focused. Use testimonials. End the brochure with a call to action.