If you're doing this for money, which ideas stand to make the most profit? Which ideas require the most commitment? Which ideas look like they'd be fun to pursue? You will be spending time working on your website, so choose the idea you are most passionate about (that is also profitable and practical for you). The website you create may be for fun, it may be for profit, or some combination of the two. Knowing your expectations makes it much easier both to design your website, and to track and make sense of the results. Content sites require less investment but they also face more competition, since anyone can start a content site. To make money from this kind of site, you provide information and generate income from the traffic you receive through advertising, such as through Google AdSense. In order to optimize AdSense, you will have to write your content purposefully and make it interesting so that people come to your site. Use specific keywords directed at people searching for specific terms too; just don't get carried away with this aspect or the content may suffer and readers won't like it. eCommerce sites, which sell products, will need more maintenance and attention. You will need to think about shipping, sales, taxes, SSL, inventory updates, and everything that a person with a brick-and-mortar storefront would have to manage. A system for prompt answering of questions and dealing with complaints is essential when selling products online; many companies also offer phone help, which you can outsource offshore if need be. If the goal is just to add a stream of income, you can also sell other people's products through affiliate programs, letting you earn money without investing in product or worrying about shipping. Which kinds of people will your website serve? Conduct market research to figure out more about your audience. Things to know or find out include: What do they do? How old are they? What are their other interests? All of this information can help make your website much more useful. However, be careful of assuming that your site is only targeting one group––always watch for trends that show other types of people becoming interested, so that you can cater for their interests too and make the most of new opportunities. This is necessary to determine whether people are searching for topics that are relevant to your site and can be useful for learning more about your potential clients. Making a conscious effort to incorporate in-demand keywords into the site can also help you get a better search engine ranking. There are tools available from Google (ex. google.com/trends/ and google.com/insights/search/#), Overture, and third-party software developers that can make the keyword research process easier.  Sprinkle the keywords you've chosen throughout your text, but not insofar as it hurts the quality of your content. Creating pages that are optimized for the search engines will help you get your site found which is really more important than design. What good is a site that no one sees? dvertise. Now that it's out there, you want people to come, so let them know!  Submit your site to major search engines. There are sites that will do this for you, or you can do it yourself. Tell your friends. Tweet about it—constantly! Add it to your Facebook status updates, post pictures of it on Flickr, add it to your LinkedIn account—anywhere and everywhere is the key here. The more people coming to your site, the better. Use an e-mail address with your domain. Visit other websites that complement (not compete with) yours, and offer to exchange links or guest blog/write. Post constructively on blogs and forums, and put your URL in your signature. Use article marketing. Creating SEO-optimized articles and posting them to other sites is a sometimes a useful way to create back-links to your website. This might help you to boost your website’s search engine ranking but always keep abreast of search engine updates that often impact SEO strategies and can render them less helpful or even downgrade your site's ranking. Most of all, listen to your readers and customers and learn from their experience with your website.  Take constructive comments seriously. Other band members, fans, and friends may all have easier navigation ideas. Think about your target market or audience: their needs, their frustrations, their circumstances. As much as possible, seek to make their lives easier or more informed.

Summary:
Narrow down your concept. Define your goals, and work to achieve them. Be ready for competition. Be ready for responsibility. Know the audience or market you want to reach. Do keyword research. . Provide quality content and service.