Summarize the following:
Make sure your name is something consumers will remember. It should suggest important qualities about your business and inspire people to use your products or services. For example, “Akron Lawn Care” is boring. By contrast, “Rolling Meadows Lawn Treatment, LLC” tells consumers they can have a lush lawn. Most states will require that you have an appropriate designator at the end of the name, such as “Limited Liability Company,” “Limited Company,” or an abbreviation (such as “LLC,” “Ltd. Liability Co.,” etc.) States will also prohibit certain words, such as Bank, Insurance, or Trust. Check your state’s laws for a full list. You can’t use a name if another business is using it or a similar name in your state. In most states, you can search a business name database at your Secretary of State’s website.  You can’t use a name if someone else has already trademarked it. Search the federal trademark database at https://www.uspto.gov/trademarks-application-process/search-trademark-database. If you want a website, make sure the URL is available. Most businesses have their name as part of the URL. In most states, you can reserve your business name for a short period of time, usually 30-60 days. This gives you time to file your other paperwork. You’ll have to pay a fee to reserve the name. Complete the necessary paperwork with your Secretary of State office. , if you want. A business name can also qualify as a trademark if you use it to distinguish your goods or services. For example, if you sell a product with your business name blazoned on the packaging or the product, then your name is probably a trademark. You can file your trademark online. You have rights whether you trademark your name or not. However, filing a federal trademark gives you the ability to sue in federal court when someone illegally uses your trademark.
Pick a memorable name. Follow your state’s laws on business names. Check if the name is available. Reserve your business name. Trademark your name