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Create a digital portfolio Advertise your work on social media. Research pricing on photos like yours.

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of your work. Pull together a few of your very best shots for your portfolio. Make sure to select images that you’re happy with and that you feel are representative of the work you do. Whether you’re offering your services as a professional photographer or just trying to sell photos you’ve snapped on your own, a portfolio is a great way to show off your work.  If you’re not comfortable making your own website, use a portfolio website like PhotoShelter, Squarespace, or SmugMug. You may need to pay a monthly fee to use these services. Building a portfolio is also a good way to define your niche as a photographer. For example, you might focus on beefing up your reputation as someone who takes breathtaking nature photos or mouthwatering food pictures. You can use a service like Facebook or start a dedicated blog to post pictures and talk about your photography. Once you start building a following, you can use your social media platform to let people know where they can purchase your photos.  Many social media sites will promote your content for a fee. For example, you can use the “Sponsored Posts” feature on LinkedIn or click “Boost Post” on Facebook to advertise your work to a larger audience. Reach out to friends and family and ask them to spread the word about your work through their own social media accounts. Try making chatty posts that give your followers an idea of who you are as a person as well as an artist. For example, “I had a wonderful time connecting with the ancient past—and with myself—during my recent trip to Egypt! Check out these images I captured of Hatshepsut’s temple at Deir el-Bahri, available for sale on my website now.” Take a look at the prices other vendors are setting (and that buyers are offering) for photos similar yours. Setting an appropriate price for your photos depends on a lot of factors, including the quality of the photo, the uniqueness of the composition and subject matter, and who is buying the picture.  Consider the audience for your photos. If you’re selling to individuals, you’ll probably make a lot less than you would selling your photos to a big-budget magazine or website. You can use online tools like Getty Image’s price calculator to help you find a reasonable price range for your image based on factors like how the photo will be used and the nature of your target market.  Apps like price-a-photo by Pixel Cents can also simplify the pricing process.