Since consumers are more educated than ever before, they appreciate the nuance of a good drink recipe or learning about a small, unknown winery like never before. Try to use the educated consumer to your advantage.   While this isn't always an option due to local laws, if it is legal in your area, classes like these are a great way to keep consistent traffic inside the store. Even if you can't hold wine tastings or mixology classes on the premises, you can get creative to accomplish the same goal, partnering with local restaurants or securing alternative spaces. As the sommeliers say, “what grows together, goes together.”  Suggesting food pairings to go along with beer, wine, and spirits can be a great way to cultivate an air of expertise, which will appeal to higher-end customers.  You can even take this strategy one step further and sell some of the foods (like fruit, cured meat, or cheese) to go along with your beverages.  Your customers will pay for the convenience. Create a high quality, professional website, start an email list, and encourage your customers to post online reviews. Get active on social media and announce flash loss-leader specials (selling a product at a loss for a short amount of time to drive up traffic). Do whatever you can to boost your visibility and ingratiate yourself in the fabric of the community. A good way to ingratiate yourself in the community is by sponsoring local events like festivals and concerts. Not only is it an opportunity to boost sales at that event, but you can offer promotions to get concert-goers back in your store to keep the sales going strong. Most distributors will keep you stocked with new displays, swag, and signage. Make sure you keep it updated, because it will make your store seem fresh. Selling to underage customers, even by mistake, can cost you thousands in fines and can even put your livelihood in jeopardy. Check identification diligently, and ask local law enforcement what you can do to make sure you don't get fooled by a fake ID. You should also beware of criminals, as liquor stores have often been targets of criminal activity. Although robberies of convenience and liquor stores have declined along with the use of cash, it can still be a concern.
++++++++++
One-sentence summary -- Hold wine tastings or mixology classes. Suggest food pairings. Boost your online presence. Sponsor local events. Request promotional items from distributors. Stay on the right side of the law.

Q: You should get creative here. While you definitely want to visit the mall, think about alternatives like boutique shops or bridal stores. This can open your options to designs you may not have considered as well.  The same goes for online retailers. Think about looking into renting your dress or checking out a costume store. Try this option if you want to save money. A thrift store dress, for example, will be unique, vintage and really inexpensive.  This is a sure fire way to avoid showing up in the same dress as someone else. With all the excitement, it will be tempting to purchase the first one you try on but don’t make this mistake. Take your time and really enjoy the experience of finding the perfect one. If you’re leaning towards an online purchase, find out if they will ship several for you to try before you buy. This will save you the heartache of committing, only to find out you hate the way it looks on you. The perfect prom dress will ruin your night if it’s pinching in places, too tight or practically falling down. You don’t want to spend the entire evening tugging at it or tripping over the train. Make sure it’s what you want and easy to maneuver in.  When trying on a dress, make note of itchy fabric or wiring poking you in the side. Ask the associate what can be done to remedy this discomfort. While trying on the dress, try jumping up and down or dancing a bit to test the fit. If you were planning to skimp on the alterations, it may come back to haunt you. If you are going to the prom with a date, find out what they will be wearing. Think about wearing matching outfits. For example, if they've chosen a blue suit, you can wear the same colored dress. Keep in mind that you don't have to match from head to toe. You can wear accessories that match their ensemble or vice versa. Pick out your friend's dress and let her pick yours! Before you head out, swap 5-10 dress ideas online and plan a day-long shopping trip to try them on. They might come up with something glamorous and gorgeous that you may not have ever considered for yourself. The whole point is to have fun so give it a shot.  You can even bring your entire group of friends to get their advice. The more the merrier, right? This could help take the pressure off if you're overwhelmed by all the options.
A: Visit multiple stores. Try on several. Think about comfort. Consider your date. Let your friend pick.

Article: Lenses come with a number of added features, such as scratch-resistant coatings and color-changing features meant to offer ultraviolet protection. While many of these features do effectively provide what they offer, they are also largely unnecessary. If you have a tight budget, skip the extras and stick with a basic prescription lens.  If you purchase your eyeglasses from a department store or popular eyeglasses chain store, you may be able to find coupons in magazines or online. Many carriers cover a portion of the cost for eyeglasses if you buy them at specific places. Depending on your coverage, you could have more or less choice available to you.
Question: What is a summary of what this article is about?
Only buy what you need. Shy away from brand names if your budget is low and you don't need to get the latest styles. Look for coupons. Check with your medical insurance.