Article: Identifying who your target customer is may not be easy, as you may have a product that reaches across demographics. Nonetheless, you need to know who your customer is before you can begin to build a customer-focused business. You can use one of the many research methods in this section to help identify your customers. Surveys and feedback forms allow you to get information from your customer just after the service is performed. They can help you understand what your customer liked or didn't like about the experience. They should be short and simple, as you don't want to take up too much of your customers' time.  In addition, many companies offer some incentive for a customer to take survey, as most customers don't want to take the time to do it. Really, they are doing you a service by providing you with information, and by rewarding them, you show you value their time. Try offering a coupon or something small for free if they fill out your survey. For the majority of the survey, rating questions will probably work best. That is, you have a question, and you tell your customer to rate the experience on a scale, such as 1 to 10. However, it's also good to have an open-ended question so your customer can provide feedback in ways that you didn't think of, such as "What did you like best about your experience today?" followed by "Where you unhappy about anything with your experience today?" Focus groups are when you invite small groups of people in to examine a product or service. You can use your friends and family as a focus group if you are a new business, for instance, or you can pay customers to participate in your focus group to learn more about your business. Essentially, focus groups are like a group interview, generally focused on one product or service. When your customers browse your website, they are providing you with valuable information you can use to put your customers at the center. Analytic software can tell you how your customers are browsing, what they're looking at, and what just doesn't work on your website. Secondary research is research that someone else has performed for another purpose. For instance, you can use census data research to find out about the people in your area, which can help you identify who is most likely to use your product. Sometimes, it's easy to overlook just talking things over with your customers face-to-face. Your customers know what they want, and if you take the time to ask them questions and see what's working and what's not, you can better understand how to serve them. For instance, when a customer comes in, take the time to ask some questions, such as, "Is there anything that could be better today?" or "What are we not doing that could make your experience better?" If you're on a social network, you can use it to your advantage. Your customers will be providing you constant feedback on social media, both good and bad. In addition, you can see when you're doing something right by how often your posts are shared or liked. However, some social media tends to throttle business posts if you don't pay to advertise. Therefore, to get a good sense of how a post is doing, you may need to pay some for promoting it. Your customers will not stay the same over time. That means that you must continue to do research on your customers, so that you can continue to make them the focus of your business.
Question: What is a summary of what this article is about?
Identify your target audience. Try surveys. Conduct focus groups. Use web analysis. Look at secondary research. Talk to your customers. Watch your social network. Update research constantly.

Hamsters like to be awake at night, so the best time to spend time with your hamster is after the sun has gone down. For this reason, hamsters make great pets for night owls. Be aware that if you try to pick up your hamster during the day, it will be more likely to bite you. To help keep your hamster happy and healthy, you will need to keep his cage nice and clean. Once per week you should also perform a deep cleaning on your hamster’s cage. Remove everything from your hamster’s cage (including your hamster) and scrub the sides and bottom with warm, soapy water. Then rinse and dry the cage before putting in new bedding, your hamster’s accessories, and your hamster. In addition to a weekly deep clean, you should also do the following every day:  Remove and replace any soiled or damp bedding. Remove and dispose of droppings. Check the corners of your hamster’s cage for hidden food. Hamsters have a tendency to stash food for later. It will take some time and patience before your hamster is ready to let you hold him. Build up his trust in you by allowing him to sniff your hand and even give you a little nibble. You can also offer your hamster a treat from your hand to build up his trust in you. Once your hamster is comfortable with you, you can try to pick him up. To pick up your hamster, gently cup both hands around him and lift him slowly out of his cage. Do not swoop in and grab him or you will startle him and cause him to hide from you. Hamsters also need time outside of their cages to be happy. Once you have established trust with your hamster, take him out of his cage once per day for a little supervised playtime outside of his cage.  Make sure to keep him in a room where you can monitor his movement. Otherwise he might hide somewhere and make it difficult for you to find him. Make sure that there are no hazards in the area, such as electrical cords, that your hamster might gnaw on. A healthy hamster will be much happier than an unhealthy hamster. If a hamster is well cared for, it may live to be 1-2 years old. Take your hamster for regular check-ups with the veterinarian to make sure that he stays healthy and happy.  An unhealthy hamster may have a variety of symptoms, such as dull-looking eyes, matted fur, weight loss, shaking, runny nose and diarrhea. If your hamster is sick, take him to see a veterinarian right away. Hamsters can catch the common cold from humans. If you are sick, avoid holding your hamster until you are well again so that you don’t make him sick.
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One-sentence summary --
Remember that hamsters are nocturnal animals. Clean your hamster’s cage regularly. Handle your hamster with care. Allow your hamster some supervised time outside of his cage each day. Get regular veterinary care for your hamster.