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The general rule for lure color is "bright day, light colors; dark day, dark colors." On bright, sunny days and in clear water conditions, choose lures that are light in color and mimic natural patterns. On cloudy days and in dirty water conditions, choose darker lures and those with a non-natural coloration, preferably types that make noise or vibrate as they move through the water. A notable exception to this rule is the use of 2-toned plastic worms that feature a darker head color and a fluorescent pink or yellow tail color. Many anglers use plastic worms colored like this when fishing in cloudy water conditions. In general, choose smaller jigs and grubs when fishing for panfish (bluegill, sunfish, crappie, perch) and larger lures such as spinnerbaits and crankbaits when fishing for bigger fish (bass, walleye, and pike). Smaller lures are best suited for light and ultralight spinning and spincasting tackle (or fly rods in the case of dry and wet flies) with lines of 4 to 10-pound test (2 to 5 kg class), while larger lures are meant to be fished with medium to heavy action rods, spinning or baitcasting reels, and lines of 12 to 20-pound test (6 to 10 kg class) or better. (Lures used to fish for muskellunge, the largest member of the pike family, are decidedly larger than those used for bass, walleye, and northern pike, and often require the use of a wire leader because of the muskie's sharp teeth.) Lure size can also be dictated by weather conditions and how fish react to them. In early spring, or when cold front conditions clear the skies and cool the water to make fish lethargic, smaller lures are usually better choices than larger lures. (Lures used for ice fishing are exceptionally tiny, usually grub jigs or small spoons.) In high-wind conditions, you may need to use a larger lure simply to have enough resistance on the end of the line to keep the wind from bowing it so that you can't detect if fish are hitting the lure. Also try casting out a spinner and just keep casting and retrieving the lure.
Choose lure colors according to weather and water conditions. Choose lure size according to the tackle you're using and the species you're fishing for.