In one sentence, describe what the following article is about: Not every customer will have a use for every product. Be honest with your customers even if it might kill a sale. Wasting time trying to sell a product your customer doesn't need will not do either of you any favors.   If the product you're selling really isn't right for a particular customer, don't be afraid to say so. Provide an explanation so your customer knows that you are ending the conversation for his or her own benefit. When possible you might consider recommending a different product to your customer that might fit his or her needs better. Often the problem your customer thinks he or she has is not the problem he or she actually has. Listen to the words your customer uses, and try to identify any hidden meanings beneath those words. Typically the problem your customer identifies will be an actual problem, but it may also be a symptom of a larger, more significant problem. Your goal is to point out the underlying problem and make a sale that can address it, rather than merely fixing the surface issue. Helping the customer is important, but ultimately you shouldn't spend an hour giving a customer advice and consultation when he or she has no intention of buying from you. Give advice only when it can lead to a purchase. Once it becomes obvious that your customer is no longer interested in buying, or that your product will no longer match the needs of your customer, it is best to stop the conversation and move on. Some of your customer's concerns will be valid, but many will be misinformed. When a misinformed objection comes up, take a few minutes to politely address and correct it.  Most objections will concern budget, authority, need, or time. Your response will vary on a case-by-case basis. Most objections can be addressed by explaining why the matter at hand does not need to concern your customer as much as it does. When this is not possible, demonstrate how the value of the product outweighs the potential downfall your customer is concerned about. Ultimately customers want a product that will solve some problem or need they currently have. You'll make a sale only if you can demonstrate how your product will effectively solve the problem or answer the need.  This is when you'll need your sales pitch. Use what you know about the customer and the product to show a perfect connection between the two. Regardless of whether you make the sale, keep the door open for future communication with each customer. Doing so may lead to a sale later on.  Every talk you have with a potential customer should involve a call to action. When you don't complete the sale, encourage the customer to review the information and return in a few days. Depending on the circumstances, you may even offer to contact the customer so he or she doesn't need to call you. When you do complete the sale, encourage the customer to stay in touch and tell you how the product is working. Follow up with an e-mail or phone call to that point when appropriate.
Summary: Match the right product to the right customer. Identify the real problem. Limit your free advice. Object to objections. Demonstrate how the product solves the problem. Open the door for further communication.

These are not a good look. Grab a clean washcloth and run it under cold water. Press it to the delicate skin under your eye and hold it there. Do this for a couple of minutes, applying light pressure, to reduce the bags. If you are regularly waking up with bags under your eyes, make sure you are getting enough sleep. Look for a product that is light-reflective to really brighten up your skin. Just like with your foundation, the key is to use a small amount and to lightly blend it out with your fingertip or a small brush. Apply the concealer along the bottom of your eye, focusing on the inner and outer corners. After you’ve applied your under eye concealer, try lining your bottom waterline with white eyeliner to make your eyes appear even bigger and brighter. Carefully use the eyelash curler first. Position your eyelashes between the clamps of the curler, holding your curler as close to your lash line (and your eyelid) as possible without accidentally pinching any skin. Press and hold down for 10 seconds to achieve a beautiful curl. After your eyelashes are curled, it's time for mascara. Choose a color that doesn’t overpower your face. If you have dark hair, a black mascara will probably work best. Blondes and lighter brunettes should stick with a brown mascara. Keep your lashes from looking clumpy by making sure the product is evenly distributed along the mascara wand.  Start at the base of your lashes and work the wand to the ends, gently wiggling it as you go. This will also help to avoid clumping,  and keep your eyelashes from looking weighed down with product. For the natural look you desire, one coat of mascara should do the trick. If you have thick lashes, you can skip this step all together.
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One-sentence summary -- Apply cold compresses to the eyes to reduce bags and dark circles. Use a lightening concealer to cover dark circles around the eyes. Curl your eyelashes and apply mascara to open up the eyes fully.

Problem: Article: Your request should be polite and respectful, but there’s no need to be extremely formal. Your enthusiasm for the job should be clear. Open your email by addressing your boss as you normally would (e.g., “Hi, Mary”). Your boss should be able to understand what you are asking for right off the bat. Give your email a subject line that clearly addresses what the message is about. Summarize your request in the opening paragraph.  For example, give your email a subject line like “Requesting Salary Adjustment.” Your opening paragraph could be something like: “I have been working hard over the past two years to make valuable contributions to the company. In light of everything I have accomplished, I would like to request a raise to $35,200 per year. This is in line with current average salaries for editorial assistants working in the academic publishing industry in the Chicago area.” To justify a raise, you will have to emphasize anything you've done that goes above and beyond your job description. Using very specific numbers and giving precise details about the things you've done will strengthen your case. Your request should be as positive as possible. Don’t complain about how hard you are working for so little pay, or about how long it has been since your last raise. Also avoid implying or outright stating that you will leave if you don’t get what you want. Instead, focus on your accomplishments. Demonstrate your enthusiasm for the work, and your desire to continue contributing to the company in a positive way. End with a paragraph reiterating why you feel you deserve the raise. Re-state your request for your target salary. You could end with something like, “Given my positive contributions to the company over the past two years, I believe that $35,200 per year would be appropriate for someone with my qualifications and experience. I look forward to discussing this with you, and welcome any feedback you may have about how I can improve my performance even further.” Thank your boss for their time and consideration. Close your email in a friendly, respectful manner (e.g., “All the best,” “Best wishes,” or “Regards”). If your boss says no to your request, accept it gracefully and don’t give up. A negative response now does not necessarily mean you won’t be able to get a raise in the future.  Send a follow up email – or have a conversation in person – thanking them again for their time. Politely ask for their feedback about what you might do to get a “yes” in the future.
Summary:
Keep the tone friendly and professional. Be clear and direct. Make your message detail-oriented. Avoid complaints or ultimatums. Summarize and re-state your request. Sign off respectfully. Be prepared for a “no”.