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The most important tools are a pen and pencil while you bring up ideas. However, other tools can help you collect information along the way and chart progress. You will need to quantify your success on a weekly or monthly basis. For example, if you want to gain 500 more Facebook followers, you should report on the number of total and new followers each month, in addition to the posts you have used. Facebook itself has several valuable reporting tools. At the very least, you should have an Excel spreadsheet, but you may also want to sign up for a Google Analytics account, a CRM management software or a financial tracker like Mint.com.
Get organized. Decide how you will keep track of your process. Get high tech.