Summarize the following:
Good word of mouth is essential for construction businesses, as prospective clients will want referrals from past jobs. Although referrals are a great way to get clients, happy clients don’t always think to spread the word about your great services. You can encourage them to tell others about your terrific business by offering discounts and deals to clients who bring in new business.  Offer incentives for a good review on your website or social media account, such as a chance to win a prize, freebies, or a discount on a future job. Offer return clients a discount on future work if they refer someone else. Provide clients who refer someone with a free home maintenance project, such as cleaning out gutters or insulating pipes before winter. This could be a great option for clients you know won't need much construction work performed around their house or business, which means a discount on future work wouldn't appeal to them. A blog promotes your business by helping you connect to clients. It also drives traffic to your website. Ideally, your blog posts will come up in the search results of your potential clients, who will then click on your website and learn about your business. Additionally, a blog provides prospective clients who directly seek you out more reason to stay on your page.  Great topics to write about include how-to projects, construction news, and helpful DIY tips. Think of topics that a potential client might search for, such as “How to repair my kitchen sink fast.” You can also write about your success stories, such as a recently completed project. If you aren’t a good writer, you could hire a freelance writer to contribute to your blog. Look for someone who has experience with search engine optimization (SEO), which helps your posts get a better ranking in the search results.  Maintaining a blog can also improve your website search rankings because it shows your site is active. Once you have a page for your company, you can promote yourself on social media sites like Facebook by creating an ad campaign. Since your construction business is likely local, you can target your ad to your region and narrow the age range to your typical client base. You can promote your business page, or a specific post made by your company page. For example, you might promote an article about a recent project you completed. Running a construction business gives you a lot of options for making videos. You can keep it simple and capture a quick on-site clip, or you could get more technical with a video featuring a DIY project. The goal is to get potential clients to see the video and remember your company name.  Post the videos to your site and your social media pages. Ask friends, family, and former clients to share the videos on their accounts. For best results, include your logo on the screen. You should also mention your company name during the video. Have fun with your videos. Putting the name of your construction company on the back of a baseball jersey or behind home plate is a great way to get your name out there. You could also try sponsoring a local carnival or festival. A sponsorship helps you connect to potential clients and shows them that you’re committed to your community, which could give you an edge over your competitors.  Ask around for potential sponsorships. Think about how the team or event would feature your business name. Will it be in a booklet? Will there be a sign with your name on it? Will the name be printed on shirts? Check the details to find out how much your budget will buy. For example, it might be better to sponsor a sports league that will place your sign in its outfield rather than a local festival that will include a small logo on its program. The great thing about a construction business is that almost anyone can be a client. Businesses and homeowners both need repairs and remodeling to their property, and you never know when someone might be looking for the perfect contractor for their new home or building. Attend local events to talk up your business and take an active role in your community. People will start to recognize your face and name, making them more likely to contact you when they need construction work.  Join local professional associations and attend their events. Attend events hosted by your community, such as movie screenings in the park, small carnivals, or educational workshops. Attend events hosted by former clients, such as holiday parties or ribbon cuttings.
Offer discounts to clients who refer others. Create a blog to direct people to your website. Buy banner ads on social media sites. Share short videos on social media. Sponsor a local sports team or event. Network with potential clients.