In one sentence, describe what the following article is about: The first step is to decide who you wish to target for your product or service. Certainly, it would be great if the entire world wanted what you have, but that is not realistic. For example, if you manufacture car parts, then your target market is going to be those people who own or work on cars. But if you are a musician specializing in children's music, then your target market will be parents of small children, or perhaps the children themselves. Identifying your target market will help you later decide how to advertise and maximize the value of your marketing resources. Many sources are available online from a variety of reliable, government sources. In the United States, some of the most applicable sources for conducting your market research may be:  U.S. Census Bureau, www.census.gov www.business.gov, contains links to state and national data about businesses Bureau of Labor Statistics, www.bls.gov U.S. Department of Commerce, www.commerce.gov By identifying your target market, you will be able to focus your marketing resources and increase your overall profits. The goal is not to exclude anyone, but rather to pinpoint your most likely customers. Demographic characteristics include age, gender, marital status, family size, income, education level, occupation, race, and religion.  Demographic information can often be found online as a compilation of different reports from the federal government. Check the Census Bureau and Commerce Department websites. You can find a useful resource from the U.S. Census Bureau at https://www.census.gov/quickfacts/table/PST045215/00. If you are marketing to other businesses, demographic information includes where the business is located, how many branches they have, their annual revenue, number of employees, industry, and how long the business has been running. You can usually gather this data from annual reports, which are public record. Contact the secretary of state's office in your state and ask for corporations data. Psychographic information tells you about your audience's attitudes, beliefs, emotions, and values. It generally answers the question of “why?” Why do people buy what they do? Why do or don't they return to a particular store? Psychographic research includes your target market's family stage, hobbies and interests, type of entertainment they engage in, and lifestyle.  Psychographic information is often found through surveys or focus groups. Though you can set these up yourself, it would be beneficial to hire a marketing research firm to help you structure the surveys, word questions carefully, and engage with focus groups in an effective way.  For businesses, psychographic information can include the company's values or motto, how they wish to be seen by their own customers, and how formal or informal their work environment is. You can gather some of this information from your own observations if you visit their stores, or by reviewing their websites. You can also review the company's annual reports from the secretary of state's office. Behavioristic information helps you understand why someone purchases one product or service over another. It includes how often your target market buys the product, how much or how many they buy, if there was a specific occasion for using it, and how long it took them to decide to buy that product. Using Internet sources, behavioristic marketing can be a powerful tool by individually targeting potential customers.  Determine how important brand or company loyalty is to your target market. Find out if your audience most heavily values convenience, a good price, or quality. Discover how your target market usually pays for your product or service via market surveys. Ask if your customers prefer face-to-face interaction or an online store. For this sort of data, you may conduct your own research or hire a marketing research firm for assistance.
Summary: Identify your target market. Use a variety of available resources. Study your target market demographically. Describe your target market psychographically. Understand your target market behavioristically.

In one sentence, describe what the following article is about: Cutting secondary stems will give you a fuller weigela plant. Locate 2-3 branches that are growing next to the main stem and use a hand-held pruning saw to cut the stems upward at a 45-degree angle. Saw the stems as close to the ground as you can. This will divert the plant's energy to the main stem and new growth, which will promote stronger blooms. Seed pods are left over after the flowers bloom and fall off the plant. They look like buds on the tips of the weigela branches. Use a pair of hand shears to cut the upper growth right above a lower hanging bud on the branch.  Do not cut more than 1/2 of the branches full length. Make the cut straight, right above a flowering bud. Cutting away old buds will promote the growth of new, stronger buds which will lead to more robust blooms the next year. Look for light grey or brown branches that feel brittle or hollow to the touch. Diseased branches may also have spots or mold on them. Cut these branches down to the main stem, on a 45-degree angle, to make room for new growth and prevent potential disease from spreading. If the center of the branch is brown or gray, the branch is dead. If a branch looks weak or wispy, there's a good chance it will never develop flowering buds. Cut away these branches down to the main stem to promote growth in other parts of the plant. Leave strong branches that have minimal offshoots and that are capable of growing flowers. You should cut branches that are rubbing up against the main stem or crossing over, as they can damage the plant. Use a pair of hand shears and cut the branches down to the main stem. Use rejuvenation pruning if you want to start over with your weigela shrub. Prune all the branches down to 1/3 each season until the shrub is 4–10 inches (10–25 cm) in height and there is only new branches left. This is a great way to restart your plant without having to purchase a new one. You should rejuvenate prune in the late winter.
Summary:
Saw 2-3 secondary stems to the ground on mature plants. Cut off the tops of the seed pod branches. Cut away dead or diseased branches. Prune off wispy branches. Cut off branches that are rubbing against the main stem. Prune 1/3 of the plant over several seasons to "restart" your plant.