Article: While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require. Popular analytics software includes Google Analytics, Klipfolio, DOMO, Tibco and Tableau Software. Click-through rate or CTR is how often customers click on links contained in your email. There is also a conversion rate, which tracks how many people took action after clicking your link, as well as a rate for how many people opened and read your email. Many email blast software will have these metrics built in. Do not make things in the email blast confusing or complicated as it can prevent people from taking action or even reading the blast.  To calculate your CTR, divide the number of clicks by the number of emails that you've sent.  If your click rate is fairly low, try to come up with new methods to attract people to your links. Conversion rates track things like how many people RSVPed to an event, purchased a product, or signed a petition. Adding images to an email may also help improve your click through rate. Average click rate for an email blast is 5.6%, though it will vary depending on the type of business you have. By tracking the statistics on each of your emails, you'll be able to develop concise reports about what works and what doesn't for your target audience. Take note of the specific days and times for your highest open and conversion rates. Test different tones and subject lines and see what causes your audience to read the blast. Stick to the things that your consumer tends to favor or enjoy and avoid repeating aspects of emails that do poorly according to the stats. Take external factors, like fashion trends, into account when you are analyzing the metrics. It's not always how you are crafting the blasts, but what's happening in society that may make it more successful than others. Is your email list growing or shrinking? If more people are unsubscribing than are registering to your list, it's a good sign that you need an entire strategic overhaul on your email policies. If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you're sending it to. In this case, try to segment your list differently or change the type of content that's being delivered through your email blasts.  For example, if you see that 10% of your list unsubscribed because of your last email blast, try to identify what consumers didn't like about the email. Do not inundate customers with useless emails. Always ensure there is a plan to action or a promotion within the email.
Question: What is a summary of what this article is about?
Choose analytics software that works for your organization. Understand the statistics. Find things that encourage people to engage. Watch the growth of your list.
Article: To do this, place the compass tip on the given point on the line. Then, swing the compass, drawing two arcs on both sides of the given point. The arcs should intersect the line. Mark and label the points where the arcs intersect the line.  You can set the compass to any width for this step. For example, you might be given point A on a line. Use the compass to draw point P to the left, and point Q to the right. Place the compass tip on the new point to the left of the original point. Stretch the compass so that it reaches about halfway between the original point, and the new point on the right. For example, place the compass tip on point P, and stretch the compass to a point about halfway between points A and Q. You could also draw the arc below the line. Keeping the compass tip on the left point, swing the compass, drawing an arc. Make sure the arc crosses over the original point. For example, keep the compass tip on point P. Draw an arc above the line. Do not change the width of the compass. Set the compass tip on the right point. Swing the compass, drawing an arc above the line that intersects the first arc. Mark this intersection with another point. For example, place the compass tip on point Q. Draw an arc that intersects the first arc at point T. Use a straightedge to ensure the line is straight. The line you draw is perpendicular to the first line, through the given point on the line. For example, draw a line connecting points A and T.
Question: What is a summary of what this article is about?
Draw an arc on either side of the given point. Increase the width of the compass. Draw an arc above the line. Draw a second arc, intersecting the first. Connect the given point to the point where the arcs intersect. Finish up with the construction.
Article: Use a spoon to mix the dried herbs and seeds until they're combined. Since this makes 2 cups (138 g) of dried herbal tea (which makes about 100 servings of brewed tea), transfer the tea to an airtight container that's large enough to hold it all. If you store the herbal lactation tea in an airtight container away from direct light, it will last for up to 4 years. Put the lid on the teapot or place a saucer or lid over the teacup. This traps the steam and prevents your tea from cooling as it steeps. Then, set a timer for 5 minutes.
Question: What is a summary of what this article is about?
Stir the dried ingredients and store them in an airtight container. Steep the tea for 5 minutes.