Article: Cell phone providers may charge considerably more for calls abroad. To avoid getting hit with an unexpectedly large bill, check your cell phone policy by reviewing your contract. If you don't have your contract, call your service provider to ask about rates for international calls. Calling cards are prepaid cards that give you a set number of minutes per month. If you're calling from a cell phone, your cell phone provider may require you to use an international calling card when calling abroad. Review your cell phone policy or call your provider to see if you need a calling card. Depending on where you live, there may be a big time difference between the time in Guatemala and the time where you're calling from. You can search online to figure the time of day in Guatemala. Do this before you call to avoid disturbing someone by calling very late or very early.
Question: What is a summary of what this article is about?
Check your cell phone rates first. See if you need a calling card. Account for time difference.
Article: . Aloe-vera gels and moisturizers are helpful at soothing and cooling minor burns. You can use the natural oil from the plant itself, or buy some aloe cream at the store. Some moisturizers and lotions advertised as "aloe" actually contain only a small percentage of aloe-vera. Read the ingredients, and make sure you're not covering your burn with scented, aluminum-based lotions. Lavender essential oil is thought to have therapeutic properties for small cuts, abrasions, and minor burns that affect the outer layer of the skin. Essential oils can irritate your skin, however, so it's important to mix it with a soothing oil, like coconut, which has antimicrobial properties. Supposedly, the French scientist who pioneered the use of lavender oil as a home remedy once burned himself in the lab and plunged his hand into a vat of lavender oil, healing it quickly. Some people think that a small amount of diluted vinegar can help to control pain and heal very minor burns quickly. If you burn yourself, rinse the burn quickly with cool water, then use a wet washcloth with a few drops of vinegar on it. Use the cloth as a cool compress on the affected area. Cut potato is sometimes used in rural regions instead of bandages, specifically on burns. Potato peel is antibacterial and won't stick to the wound, which can be somewhat painful. If you try this, make sure you clean the wound thoroughly before and after, and rinse the potato before you apply it. Don't leave potato residue on your wound. If you can't heal up a burn with cool water, over-the-counter medication, and time, you need to get medical attention. Never try to use unverified home remedies on serious burns.  Petroleum jelly or Vaseline is commonly thought to have burn-soothing benefits, but this is not true. Vaseline is a moisture barrier, which can dry out the wound. Vaseline has no actual healing properties. Putting Vaseline on a burn is not recommended. Some people think toothpaste, butter, and other kitchen supplies should be used on burns. This is not backed up in any way. Never apply toothpaste to burns.
Question: What is a summary of what this article is about?
Treat burns with aloe-based gels Apply coconut and lavender oil. Dab the burn with vinegar. Use cut potato. Only use home remedies on very minor burns.
Article: Conduct research about your target market. You can look up information online or at a library, or you can conduct your own experiments by polling members of your target market or giving them samples to try to review. Make sure to consider what your target market should be. Certain demographics to consider include age, gender, education level, location, interests, ethnicity, and sexual orientation. Once you have some feedback about your product and more information about your target market, make any changes that seem appropriate to perfect it for your market. Remember that while you will get widely differing opinions, if there are common criticisms of your product, they are probably correct and should be addressed. Think about how much money you will have to market your product in the beginning. This will determine what type of marketing you do and sometimes what strategy you use. You will need to determine how much of your product at what price will need to sell in order to keep your business afloat. This is very, very important. Balancing this will be tricky and it may take some time to figure out the right formula. This is when you will need to write out and specify your sales timeline, target market needs, priorities, objectives, challenges, how you will acquire new business, and how you will grow your existing business. A sales plan will be necessary if you want investors to consider your product. There are a number of different ways you can market your product, or different approaches in who you market to and what aspect of people you appeal to in your marketing. These strategies can bring you widely different customers or they can help you soar with a specific set of people.  Consider a concentrated marketing strategy. This is when your marketing appeals to and is targeted at only your target market. This is commonly seen with luxury items, which get marketed to very specific parts of a population, but can also be seen in other areas as well. Think Teen Magazine. Consider an undifferentiated marketing strategy. This is when your marketing appeals to and is targeted at pretty much everybody, and certainly a very broad audience. This strategy works well when you have a product which is broadly useful or appealing. Usually this means the traditional marketing mediums: television ads, print ads, and billboards for example. Consider a differentiated marketing strategy. This is when your marketing takes different aspects of your product and markets it to different demographics. Use the price, for example, to market to customers with a limited budget who may be looking for something less costly than your competitor's products. Meanwhile, use convenience to make your product appeal to a local market. Give samples, trials, or introductory sales to show your customer base why they want your product. You can do this by handing out samples outside your store, or finding a complementary business with whom your product can be paired with for short run, among a number of other ways. This will help build your initial business base and is very important. Continue to test your marketing strategy as you go through this initial phase, to ensure that you are taking the right approach for your market. Once you've had a certain measure of success and you feel your product is ready, you can expand your market by getting your product into major retailers. You will want to consider where you should sell (Walmart, etc.). Following the advice in the Serious Success section will be very important, as stores will not want to carry your product if they feel you are unprepared to handle the volume.
Question: What is a summary of what this article is about?
Become an expert in your market. Perfect your product for the market. Determine your startup budget. Develop sales goals. Develop a sales plan. Choose a strategy to succeed. Seed your market. Expand your market.