Your press release should ideally be between 400 and 500 words. Get straight to the point, and don’t include unnecessary or unrelated information. Avoid using first or second person perspectives and pronouns like “I/me” “you/yours,” or “we/our.” Write your press release in the third person, using pronouns like “they/them,” “he/his,” “she/hers.” For example, say “The annual Fit Fashion Show will be held at San Francisco's Pier 16 on Sept. 2,” rather than "We are pleased to announce that Fit Fashion Show is taking a giant leap forward and moving our annual event to San Francisco's Pier 16 on September 2, 2013." The first paragraph is called the "lead" (sometimes spelled "lede"). These one or two sentences will probably determine whether your release succeeds in grabbing your reader or loses their attention. The five Ws you should include are: who, what, where, when, and why. Also include the TDP, which is the time, date, and place. See the example of a lead below: The California Sports Festival, celebrating athletic achievement throughout the state's history, will held free to the public from 11:30 a.m. to 7:15 p.m., on Saturday, August 12 at the San Diego Convention Center in San Diego, California. Use simple sentences and short paragraphs to provide additional necessary information. See the examples below:  The Cabrillo National Monument has been closed for repairs for three weeks and will be re-opened by the National Park Service for the public on Saturday. Ferry boat service begins at 9 a.m. daily and reservations cost $4.50 per person.
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One-sentence summary -- Limit the release to 500 words. Write in the third person. Include the five Ws in the first paragraph. Write the rest of your news release in logical order.

Q: Another way to make a stencil is to use a pre-existing photograph, which you will edit in a program like Adobe Photoshop, then print and cut to make the stencil. Choose a photograph that has high contrast between lights and darks, and is relatively high quality when blown up.  Try to pick an image that is relatively simple, such as a high-contrast portrait or a piece of fruit. If this is one of the first stencils you are making, avoid highly-detailed images like a cheetah with spots. Don’t use a copyrighted image. Use either stock photography or a photograph that you took. Also try to pick an image that is self-contained. For example, instead of choosing a picture of a sprawling landscape, pick out a tree or a flower instead of the whole scene. After you choose your image, import it into Photoshop, Gimp, or another editing program that has a setting where you can adjust brightness and contrast. There also are a number of websites designed solely to converting images into graffiti stencils.  Photoshop and Gimp require some knowledge of the software, but they give you more control over how the image turns out. The websites made to convert images into stencil designs are instantaneous, and only require you to drop in the image, which they then make into color separations. However, you end up having less control over how the image turns out than if you hand-tweaked it using a software like Photoshop. If you are using an image with a background that you don’t want as part of your stencil, you need to eliminate the background before adjusting your image.  If you are using Photoshop, make the original picture your first layer, then create a copy of it in the second layer by dragging the bar of the first layer into the Create New Layer icon, shaped like a page, at the bottom of the Layers panel. Lock and turn off the visibility of the first layer. Then outline the image in the second layer you made using the Magic Wand or the Pen tool. Click Select > Inverse, then press delete to eliminate the background. Still working on the second layer of your document rather than the original image, convert it to grayscale by clicking Image > Mode > Grayscale, and turn up the contrast settings to 100%.  To adjust the contrast in Photoshop, click on Image > Adjustments > Brightness and Contrast, then enter 100% into the contrast box. If you want to use multiple colors in your design, skip the step of turning your image into grayscale. Increase the brightness of the image using the settings until you are happy with the way that the image looks. It should be a two-tone black and white image that looks like a graffiti stencil because of its high contrast. If you are using Photoshop, adjust the brightness by clicking Image > Adjustments > Brightness and Contrast, then turning up the brightness. If you are making a design with multiple colors, create as many layers as colors in your design, and assign a color to each layer. After you print your image, use markers to color the place on the design where you want the color to be. Use one color per board, so if they were to be combined together, they would create the multi-color image. After you finish adjusting your image, print it out. Then glue the paper using spray adhesive onto a piece of cardstock, poster paper or acetate. Once the paper is glued down, you will be ready to cut out the stencil!  Print your image so that there is at least a 2 inch (5.08 cm) border around the design. This will make your stencil more stable when the design is cut out. To use the spray adhesive, hold the can about a foot from the paper, then spray, moving the can to spray the entire back of the paper. After the back of the paper is coated with spray adhesive, pick it up, flip it over, and lay it flat on the cardstock or poster paper, then use your hand to smooth the paper down.
A: Choose a high-resolution, high contrast photograph. Import the image into a picture-editing program. Eliminate the background. Adjust the contrast of your image. Turn up the brightness on the image. Make multiple layers if you are making a design with multiple colors. Print your image.

Article: At first, it can help to blot your kitty dry with a towel before you wrap him in a towel. This will help get off some of the dampness and will keep him from feeling like you're trapping him in a wet enclosure. Just gently blotting his face, body, and fur can make your kitty feel a bit more relaxed before you place him in a towel.  Some people even use hair dryers on the lowest setting to  help dry their kittens. You have to do what works best for your cat. Some are fascinated by the dryer and some are are terrified of it. If your kitty is okay with the hairdryer, then place it on the lowest heat setting and gently dry his fur just as you would with your hair, only taking a bit more care not to scare your kitty or harm him. Once you manage this, you should quickly dry the cat to get most of the dampness off. Be aware that small animals can lose a great deal of body temperature through damp fur so dry the kitten as much as possible, before providing a heat source for him/her to dry in front of. The towel may make the kitty feel a little claustrophobic and he may panic a little, but it's important to dry him off as much as you can. Your kitty will likely also shake the water off himself, like a dog. If you have a long-haired kitty, then you should brush his fur after the bath to get rid of any tangles that maybe have been caused by the bath. Afterwards, offer treats, cuddles, hugs, and kisses. Your poor baby has just experienced one of the worst things it can. Most cats hate water! (However, two exceptions are the Turkish Van, and Bengal breeds.) Even if your kitty will get used to the baths, the initial experience is likely to have been a bit upsetting, and you should acknowledge that. Also, if you give your kitty treats after the bath, then he will associate baths with good things instead of bad, and he'll be more likely to want a bath in the future.
Question: What is a summary of what this article is about?
Blot your kitten dry. Wrap the kitten in a big fluffy towel to dry him off. Reward your little one for a job well done.