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Consider using a bag, an envelope, a box, or something else.  Be creative! For instance, put a swimming costume in a beach bag, or wrap it in a towel. Put stationery supplies inside a pencil-case. Put knitted baby booties inside a knitted drawstring bag. Put a jewelry set inside it's own box to keep it together and untangled. For instance, tie it all together with a colourful ribbon, add some stickers, spritz it with some glitter spray, stick on an artificial flower, or add some sequins.
Think beyond wrapping paper. Try to make the wrapping a gift in itself. Add little embellishments.