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You will want to be at least 5-7 inches away from your chest/body.  Point the nozzle in the direction of your body.  If your skin gets to wet from the spray, you are holding it too closely. "  These points are places where blood vessels are close to the skin.  There is extra heat at these points, and because heat rises into the air, your fragrance will more likely be smelled.  Some of the most commonly used are collarbones, knees, and necklines. Rather than walking through a cloud of perfume mist, direct the spray exactly at the "pulse points."  This will increase the effectiveness of the spray, and not cause you to lose so much of the smell. If your perfume is not a spray type, you can always use your hands to add the perfume onto a "pulse point."  Simply shake a bit of perfume out onto your hand.  Rub it between your hands.  Gently apply to the skin, and rub gently in a small circle. Keep your clothes off until the area is dry.  Try and wait at least ten minutes.  Neat and natural oils change the scents of the perfume, so you do not want to rub the perfumed area. Rubbing your wrists together after you have perfumed them is a consistent idea perpetuated over and over again.  However, rubbing your wrists together breaks down the molecules of the perfume, and dampens the smell. A little bit goes a long way when it comes to perfume.  It is best to put on too little, than too much.  You can always sneak a bottle in your purse, and apply some later if you feel it is not strong enough.
Hold fragrance away from your body. Spray perfume onto your "pulse points. Use targeted sprays. Dab your perfume on. Let your "pulse point" dry without rubbing it. Try not to overdo it with the perfume.