Snapchat users skew towards the younger generations, so if that's not your market, you may want to consider focusing your advertising efforts elsewhere. Your business username is one of the main ways people will add your company on Snapchat. You can change your display name later to match your business name exactly, but your username cannot be changed after making it. Snaps go away as soon as the recipient views it, or if it's on your Story, after 24 hours. Because of this, marketing on Snapchat is a very "in the now" experience. If you want to share something that your customers are going to want to continue to refer to, consider another method. Your customers will add you to their friends list so that they can see your story and receive Snaps from you. Add them back so that you can reach each individual customer if necessary. This interaction also adds to the feeling of being part of the process for the customer. Snapchat can send both photos and videos.  Tap the Shutter button in the Snapchat camera to take a photo Snap. Press and hold the shutter button to record a video Snap. Video Snaps can be up to ten seconds long. Using captions for your Snap is essential for businesses, as you can include websites, Twitter handles, or any other information that you can fit. You're limited to 31 characters, unless you use one of the workarounds discussed in Get a Longer Caption on Snapchat. Tapping the "T" button a second time will make the text larger, and tapping it a third time will center the text and remove the caption box background. Creative use of the drawing tool can really help your Snaps stand out. If you have the budget, consider hiring someone with some doodling skills. You can do a lot with drawings, and a popular technique is to take a picture of a black background and then draw a colorful sign on it. Press and hold on the color strip to select from a variety of different drawing colors. See Find Extra Colors in Snapchat for more details. By default, your Snaps will only be visible for three seconds. You can tap the timer to change photo Snap length to up to ten seconds. This is important if you have essential information or a lot of text on the screen. Video Snaps last as long as the recording, but you can increase this by using the Slow-Motion filter. Swipe on the Snap after recording it until you find the Snail filter. This can be really useful if you want a Snap that's just text to be visible for a long time. Snapchat's ad program, called "V3," will place your company's video ads in Live Stories. Running full-fledged advertisements in Snapchat is an expensive endeavor, and will only be cost-effective for companies with massive advertising budgets. Unless you consider your company on the same tier as McDonalds, Universal Pictures, Sony, Kraft, or Budweiser, you'll probably want to focus on advertising through your own Story and local geofilters.

Summary: Know your audience. Create a username that is easy and related to your company. Use Snaps to send messages that aren't meant to last. Add back people that add you. Take photo or video Snaps depending on what you're showing. Tap the "T" button after taking a Snap to add text to it. Tap the Pencil to draw on the Snap. Tap the timer to change the length of your photo Snaps. Consider Snapchat advertising if your business is large enough.


The Galleon has six gun load-out points. It has four medium gun point on the lower deck, two on the port side, and two on the starboard side. There are two small gun points, one on the mid-port side, and one on the stern's upper deck.  The Galleon is the only ship with two medium-sized cannons pointing in the same direction. Having two medium carronades can be incredibly strong for a more aggressive play style. If you go against fast ships, such as the Squid or the Goldfish, it can be useful to put a harpoon on a spare small weapon slot to avoid getting circled. The Goldfish is equipped with three gun points. There are two small gun points, one on the port side and one on the starboard side. There is also one medium gun point on the bow of the ship.  The Goldfish is a warship that has found widespread use as a front-line fighter. It’s capable of both menacing charges and devastating broadside sweeps. Despite the low hull armor, the Goldfish is one of the fastest ship in the game. The Junker has five small-weapon hard points, three mounted topside on the deck at port, starboard, and bow. Two more are mounted below deck at port and starboard. The Junker has a decent number of weapons to be used for defense and offense, but despite the firepower, the Junker has a slow top speed and is lacking in hull health. A newly released ship in the game, the Mobula is a more advanced attack ship with 5 front-facing guns, though there are no guns on the side or back. The ship has good vertical movement but is more difficult to repair in the heat of the battle.  The Mobula is best equipped with shattering weapons such as flak cannons and missiles to cripple the engines and guns than use Gatlings or mortars to burst down the enemy. Having 5 guns facing at the front can be use as an advantage, but repairing this ship can be a pain since engines and balloon are found on either side, which leads your engineers to run back and forth just to check and repair. This ship is built for steady and straight-line charges, using its armor-plated balloon to ram against the opponent. Many captains prefer the Pyramidion for its overall durability and ability to concentrate fire. The Spire has 4 gun load-out points. It has one medium gun on the second deck, and three small guns—one on the top deck, one on the middle deck, and one in the mid top deck facing the starboard side.  The Spire is not fast enough for close combat, but Pilots often adopt a ranged tactic since the Spire can be turned quickly and with ease. All guns can be pointed at one direction, targeting the enemy from the distance, then simultaneously fired. The Spire is a devastating ship if in a great captain's hands. The Squid has three small gun load-out points, one on each of the bow, the starboard side, and the stern. Despite the low hull armor (lower than the Goldfish), the Squid possesses high speed and maneuverability.  This ship has become increasingly popular as an assault and raiding vessel, and can be quite menacing when properly equipped. The Squid tends to come in fast, with guns blazing, then depart as weapons continue to rain bullets.
Summary: Use the Galleon. Use the Goldfish. Use the Junker. Use the Mobula. Use the Pyramidion. Use the Spire. Use the Squid.