Summarize the following:
There are many to choose from, but each has their own features and costs.   Google sites offers quick and free tools to set up your own website. Services through Google such as Blogger are widely available. Other free web hosting services such as wix.com and weebly.com are also useful tools. Web hosting services that offer low cost personal and business sites are Intuit, Yahoo, Bluehost and Ruxter. There are pros and cons to each type of web-hosting service. Typically, the services which you pay for tend to offer a more professional looking product without annoying ads on your page. Even once your choose a web hosting service, you should consider setting up a business profile on social media such as Facebook, Google +, Twitter or Instagram. While most web hosting services will have templates for creating your website without necessarily having to code, learning the basics of HTML is important.   HTML is a simple and commonly used programming language used to create websites. HTML tutorials are available for free online. Try tutorials such as HTML Dog and W3schools. Most people can learn HTML in an afternoon by watching and practicing with free online tutorials. HTML is a very simple programming language that is very user friendly. This language uses hypertext to link users to different pages. Code is written in a specific syntax with tags to tell the text what to do. For example, a tag might specify whether a text is supposed to link a user to another page, be bolded or italicized, or indicate an image or caption. You can write HTML code in a simple text editor like Notepad or Word and copy/paste it into your web developer software or site. Alternatively, you can use an HTML coding program such as HTML Kit. Keep your target customer base in mind.   If you have chosen your web service, use their templates to create your website. This will make sure it is usable, easily navigated, and that it looks professional. Using the templates provided by your web hosting service can help you generate your website without necessarily having to know how to code. Use clean lined blocks for text and links with a clickable menu that allows your customers to navigate your site. The purpose of your website is to draw customers to your business and provide them with information about what you do and offer.  Have your contact information listed in clear text in a visible spot on your page. Offer an email address and phone number for contact. List all your products and services on your website under a page tab called "Products and Services". Make sure you are clear about pricing on this page. If you are shipping your products to customers, be clear on your website about what company you use (USPS, UPS, FedEx, DHL etc.). For example, if you are starting a grass cutting and landscaping business you should have a main page with photos of your work, another section with descriptions of the services you offer and packages with prices, and another section with your contact information and availability schedule. This is especially important now that more people are using smart phones and tablets.   Regular website formats are difficult to navigate using mobile phones and tablets. For example, web formatting allows users for your website to view different sections of your website from a drop down menu. The text is larger, easier to read and easier to click on for linking to different parts of your website. Most web hosting services allow you to make your site available in mobile format. When you are working on your web hosting template, you should see a tab or button that you can check to make your website available in web format. This doesn't really change your website content. It makes links, images, and text easier to read and use on a mobile device. It might change the way your site looks to make it more user friendly for mobile devices. Google, Yahoo, and Bing will provide your business site with lots of traffic.   Sites that don't work well with search engines often don't get a lot of organic traffic. Remember, the first goal is to get potential customers to your website to view your products and services. If you can afford it, you can hire a professional web developer to make sure your site is search engine optimized. Most web hosting services already have this built in, however. To make your website most search engine friendly, have the most important aspects of your site coded in HTML. HTML is a coding language that works well with search engines. Items that are in Flash, Java applets, and other languages might not work with search engines as well. Check how your website works with search engines. You can use tools like Google's cache SEO-brower or Mozbar. These websites will allow you to check what content on your page is visible to search engines.
Choose a web hosting service for your website. Learn HTML coding. Create your website. Make sure you have images of your product or services listed on the site. Make your website accessible from mobile devices. Make sure your website works with search engines.