Problem: Write an article based on this summary: Notice how physical health affects anxiety. Identify major life stressors. Reflect on past experiences. Recognize family influences.

Answer: Chronic health conditions can trigger feelings of anxiety. This can be true for yourself or regarding the health of a loved one, such as a parent, spouse, or child. Some common chronic health conditions that are associated with anxiety include diabetes, asthma, hypertension, and heart disease.  Take note of how you respond to caffeine, alcohol, or other mind-altering substances. These can trigger anxiety.  Some medical conditions can mimic certain symptoms of anxiety, such as having an overactive thyroid. If you are concerned, make an appointment with a medical doctor. Anxiety can come on as a result of life stressors or life changes. Some common triggers include work stress or job changes (including loss of employment), pregnancy or giving birth, violence, trauma, or abuse, or the death of a loved one.  Think about any life stressors you’ve encountered and how they affect or trigger your anxiety. Do you feel more anxious when you are stressed? What kinds of stressors trigger anxiety? Stay aware of your stressors and recognize what feelings arise when you are stressed. Sometimes anxiety can occur as a result of a scary or traumatic experience. Your anxiety triggers may result from associations you have with a past negative experience. Think about any bad experiences you’ve had and how they have affected you.  Think about situations that have been scary in your life. Perhaps you lived through a natural disaster or experienced violence. These events can affect you and cause anxiety. If you have experienced trauma, you may benefit from therapy to help you. If you grew up in an anxious family, your worldview may include seeing things through a tense or dangerous lens. Your family may have “taught” you to approach people and situations in a certain way. Genetic influences can also affect your anxiety because anxiety can run in families. Some people are more predisposed to experiencing anxiety than others. Think about if anxiety runs in your family and how it affects your family members. Then reflect whether you experience similar anxiety responses.


Problem: Write an article based on this summary: Survey your customers. Use test marketing. Host consumer panels. Use scanner panel data.

Answer:
You can collect information from them in several ways: telephone or e-mail surveys, statistical reviews of customer order history, and market trends. Ask them about their purchasing plans and projected buying behavior. Use a large pool to help generalize results. Ask them how likely they are to buy your products and tally the results.  Customers are in the best position to know the demand for a product. The danger from surveys is that they often overestimate actual demand. While a customer may show interest in your product, actually buying it is a different thing altogether. Keep in mind that conducting surveys can be expensive, difficult, and time consuming. Surveys rarely form the base of a successful demand forecast. Use this during the early stages of your product development. Find a small, isolated, area that has your targeted demographic. Roll out every stage of your marketing plan including advertising, promotion, and distribution plans. Measure product awareness, penetration, market share and total sales. Fine tune your market strategy based on the information you receive so that you will run into fewer problems when you launch your product nationally. Gather a small group of potential customers in a room and let them use your product and discuss it. The customers are usually paid a small amount for participating. Panels are similar to surveys in that they are more useful to analyze the product rather than forming the basis for a demand forecast. Find a large set of household customers to agree to participate in an ongoing study of their buying habits at grocery stores, for example. Have these customers agree to submit information such as the size of their households, their ages, their household income, and any other information you find relevant to your product. Whenever they buy groceries, their purchases are recorded and analyzed. This data can be collected when they use their store grocery card. This creates a rich database to create statistical models and see relationships in data. As with other types of experimental approaches, it can be difficult to apply these results to demand forecasts.