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Whether you want an inexpensive tin of caviar to try it for the first time or you’re interested in trying a high-end variety, you’ll get a higher-quality product from an established caviar maker. When you find a store near you that carries caviar, research some of the brands you find in the shop to determine which ones have been making caviar the longest, and whether they have a good reputation in the industry. Some popular sellers include Petrossian, Khavyar, Sterling, Dean & DeLuca, Russ & Daughters, and Zabar’s. Caviar is sold by grade, but don’t be put off by the descriptions “mid-grade” or “low-grade.” As long as you’re purchasing caviar from a well-known brand, even the lower grades will still be high-quality, especially as you’re just acquiring the taste. Mid and low-grade caviar include eggs from the Israeli, European, and American ossetra sturgeon; the Siberian sturgeon; the white sturgeon; and the American Hackleback sturgeon. The hackleback sturgeon is particularly known for its buttery flavors, and affordable pricing that can be as low as $20.00 (17.19 euros) per ounce. Non-sturgeon caviar is usually a more affordable option for people who would like to experiment with using caviar in different recipes. The most popular non-sturgeon roe come from paddlefish, bowfin, and salmon.  Paddlefish caviar is made of small, silver eggs. It’s typically the most expensive of the non-sturgeon caviar variety, starting around $25.00 (21.48 euros) per ounce. A lower-priced non-sturgeon caviar would be from the bowfin fish that starts around $12.00 (10.31 euros) per ounce. The bowfin is highly regarded for its strong nutty flavors. Some other non-sturgeon caviar includes the eggs from salmon and capelin. Once you become familiar with the taste and texture of caviar, your palate will become more sensitive. This means that you’ll be able to distinguish and appreciate the subtle differences in flavor and taste that are found in a high-grade caviar. Caviar made from Caspian Sea sturgeon roe, specifically the beluga, ossetra, and sevruga species, is considered the finest delicacy. However, since the sturgeon species found in the Caspian Sea are endangered, the caviar from these fish is a banned import to a number of countries. Flavored caviar is typically not considered high-end, but it can be a fun way to introduce yourself to caviar while experimenting with different flavors. Some store-bought flavors include wasabi, lemon, ginger, or smoke-infused caviar. If you find flavored caviar, try pairing it with other flavors that will compliment it. For instance, if you're enjoying caviar flavored with lemon, you might serve that on toast points with a creamy, tangy topping like sour cream. Although caviar is meant to be served in small portions, you still want to make sure you have enough to enjoy. Caviar is often sold in 1 oz (30 g) tins, which is enough for 2 people to have a small amount. However, if you have the budget for it, try to serve about 1 oz (30 g) per person. Having a large enough serving will allow the flavors to fully develop on your palate. Most high-end retailers will allow you to sample the caviar before you make a decision on which one to buy. If that’s the case, narrow your pick down to 1 or 2 options in your price range, and ask to taste each one. To ensure you get the quality you think you are, ask to be served from the same tin you’re planning to purchase. If the caviar is in a clear glass jar instead of a tin, you will be able to tell the quality of the product just by looking at it. High-grade caviar will consist of large, lightly colored eggs. Medium or low-grade caviar will consist of small, dark-colored eggs.

Summary:
Purchase your caviar from a reputable seller to get the most for your money. Choose a lower-grade caviar if you’re shopping on a budget. Opt for non-sturgeon caviar for an even more wallet-friendly choice. Buy high-grade caviar if you already enjoy eating it. Try caviar with added flavors if you’re feeling adventurous. Purchase at least 1 oz (30 g) of caviar for every 1-2 people. Ask to taste the caviar before you purchase it.