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Act ethically. Protect your customers. Pursue customer satisfaction. Build a healthy workplace. Foster diversity and teamwork. Initiate honest dialogue.
Your overall corporate behavior is one of the most important aspects of your corporate identity. Your actions must convey trust to your customers as well as your stakeholders. One of the easiest and most effective means of refining your corporate behavior is to act ethically, which means abiding by the law and conducting business morally.  One way to do this is to establish systems that govern your corporation to ensure you are both transparent and accountable. This may take the form of corporate guidelines or an employee handbook. Another way to foster ethical behavior among those working with you is to not tolerate bribery, corruption, and insider trading. You can make it a policy that those taking part in such actions will be immediately terminated. Your corporate structure must include customer safeguards, which may take many forms. These safeguards need to be in place to ensure customers visiting your stores, your website, or your offices are safe and secure.  If you run an online shopping forum, you may need to create online security so your customers' personal information is not stolen. If you have a brick and mortar store, you need to make sure you provide enough security so individuals feel comfortable while shopping. If you have people visiting your office, make sure they are all vetted and checked out before you allow them to work on your premises. Keep your customers in mind whenever you or your company makes a decision.  Handle customer issues in a fair and honest manner. Deliver high quality products. Ensure your products meet safety standards. Invest time and money into creating improved products. When starting your business, opening an office or a store, and hiring employees, make sure you have policies in place to help employees stay safe and healthy.  Adhere to laws about health and safety standards. Make sure you give an employee time off if they need it. Provide your employees with sanitary bathrooms and break rooms. Act swiftly when you see or hear about any form of discrimination, abuse, or violence. Foster a workplace where employees can find a happy medium between work and their personal life. Your company will be most efficient when you have employees that work well together. When hiring, be sure you are looking for quality candidates based on their qualifications alone and not on their race, gender, or other irrelevant factors. You can also create diversity by hiring people that do not all think alike. Try and find people with different views on issues.  Create a culture that allows everyone to speak freely and contribute in their own way. Give employees a way to take pride in their work and to be rewarded for their successes. Provide educational opportunities so employees can develop their skills. Speak openly and honestly to your shareholders or stakeholders. These are the people that are buying your stocks and your products. They will only do so as long as they are kept in the loop. Give these people an honest picture of how your business is doing. You can also listen to these people and get their opinions about what you may want to do. For example, if sales are dropping in a specific quarter, be honest about it when you report to your board. In addition, ask them if they have any ideas about bucking that trend and increasing sales moving forward.