INPUT ARTICLE: Article: The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad. Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy.  The subheads should then elaborate on the headline. You should have print ad examples that have strong headlines and subheads. This will show potential clients that you have copywriters who can come up with snappy, sales-oriented copy. In industry terms, an ad has about 10 seconds to jump off the page and make an impact on readers. This means the headline or tagline needs to be catchy and bold enough to attract attention. Often, current print ads will contain a short, one to five word tagline that is reinforced by a strong illustration or image. The brand's logo may also be featured prominently on the print ad so the consumer knows exactly who is selling the product. In print advertising, strong illustrations and images can really help to get a reader to pay attention to the ad. The illustrations should work with the headline, or tagline, to reinforce the ad's theme and promote the company or brand effectively. Offering custom illustrations, whether through an in house graphic designer or a designer your ad agency uses on a client by client basis, can help your agency seem more appealing to potential customers. For example, a recent print ad for the Swedish company IKEA featured the tagline: “Tidy up.” The tagline appeared underneath a bold and colorful graphic of different colored socks that took up most of the ad space. This simple tagline, paired with an engaging graphic, works effectively to catch a reader's eye. To appeal to a larger customer base, you should try to offer ads in a variety of styles. This could mean graphic heavy ads with a large graphic and a simple tagline or ads with more text and less illustration. You may also use different color schemes in several different ads to show that you can provide a variety of design styles. This will show clients that you can be flexible and provide an ad style that fits their brand. You may also want to offer a complete ad campaign, where you create a series of print ads for the same company to sell similar products. Some ad agencies will use the same illustration style and the same font for an ad campaign so the ads all feel related but slightly different in some way. If you are looking to home in on a particular client market, you may want to create sample ads that appeal to a certain demographic or market. You may create sample ads with a younger demographic in mind to attract clients who are selling products to a younger demographic. Or, you may focus on the over-50 market to try to attract clients who are selling products made for older adults. Focusing on a specific demographic or market can help you get the attention of clients and build client relationships with brands you want to work with.

SUMMARY: Have eye-catching copy in headlines and subheads. Offer custom illustrations and images. Provide a variety of ad styles. Make your ads appealing to a certain demographic or market.


INPUT ARTICLE: Article: It’s usually at the bottom-left corner of the screen. A list of matching results will appear. A menu will expand. A confirmation message will appear. This opens the command line at an elevated (administrator) level. Here’s an example:  If the batch file is on your desktop, type cd \Users\YourLoginName\Desktop. If it’s in your downloads folder, type cd \Users\YourLoginName\Downloads. If you don’t know what your login name is, type cd \Users and press ↵ Enter to go to the Users folder, and then type dir and press ↵ Enter to see a list of logins. This will move you into the directory. For example, if it’s called “program.bat,” type program.bat. If you don’t know the name, type dir and press ↵ Enter to view the files in the folder. You’ll find it there. This runs the batch file.

SUMMARY: Click the  menu. Type cmd into the search bar. Right-click Command Prompt. Click Run as Administrator. Click Yes. Type cd followed by full path to the folder with the .BAT file. Press ↵ Enter. Type the name of the batch file. Press ↵ Enter.


INPUT ARTICLE: Article: While oven cleaner can be effective in getting rid of scorch marks, it should be used as a last resort because it is extremely caustic and may discolor the pan. You should never use it on a pan with a non-stick or other protective coating, though, because it will strip off the coating and ruin the pan. Because oven cleaner has the potential to damage cookware, you should only use it if you’ve tried other methods of cleaning your scorched pan and they’ve failed. If you’re planning to toss the pan anyway, it’s a worth a try to use the oven cleaner. Oven cleaner contains caustic chemicals that give off very strong fumes, so it’s important to take safety precautions before you use it. Cover your hands with a pair of rubber gloves to keep your skin safe from the chemicals. You should also make sure that your kitchen is well-ventilated before spraying the oven cleaner, so open a window or two if possible.  If you’re especially sensitive to fumes, you may want to wear a dust mask over your nose and mouth when you’re using the oven cleaner. Be sure to read all of the safety warnings on the oven cleaner’s packaging so you’re aware of any other safety precautions that you should take. Once you’re prepared to work with the oven cleaner, spray it over the scorched areas of the pan. Because the cleaner is so caustic, you don’t want to use any more than is necessary so cover the bottom of the pan with a light layer. You can use a brush to ensure that it’s spread over the entire pan. While spray oven cleaners formulas are usually the most common, you can also find cream and foam formulas that may work better when you’re cleaning a scorched pan. In order for the oven cleaner to fully penetrate the scorched areas and loosen the film and debris, you need to let it sit on the pan for at least a half hour. Because of the fumes, it’s best to place the pan outside while the cleaner on it. Cover the pan with a lid, and set it on a table or ledge outside your home. If you don’t have any area outside that you can set the pan, open a window and set it on the window ledge. After the cleaner has sat on the pan for approximately a half hour, use a scrub brush or sponge to scour the pan. The scorched film and debris should lift right off. Once you’ve cleaned the pan completely, make sure to rinse it extremely well to ensure that there’s no residue from the oven cleaner left on the surface. If you’re concerned about oven cleaner residue being left behind on the pan, wipe it down with a dry towel after you’ve rinsed it initially to see if anything comes off on the towel. You should definitely rinse it again if you notice any film, though you may want to rinse it again even if the pan is clean to be safe.

SUMMARY:
Make sure your pan isn’t non-stick. Put on gloves and open a window. Apply oven cleaner to bottom of the pan. Cover and set outside. Scrub the pan clean and rinse well.