Write an article based on this "Research your audience. Pitch to the right person. Make an appointment with your customer. Know how much time you’ve got for the pitch."
Make sure you know as much as possible about the company and individual who will be hearing your sales pitch. Look up your potential customers' profiles on LinkedIn, and read through the company's website. Find out what the business’ specific needs are and how they relate to your product or service. What will they gain by working with you? The person who can decide about using your product or service is the person who should hear your pitch. Find out who makes decisions about buying inventory or using services in the company. Once you’ve identified the most appropriate person to listen to your pitch, schedule an appointment with them. Find out when it is most convenient for them. Be sure to consider the amount of lead time they might need in order to stock your product, or when they will most need your services. For example, if you are selling a holiday-related item, you shouldn’t wait until the beginning of December to deliver your sales pitch. Once you’ve gotten your appointment with the customer, confirm how much time is scheduled with them. Suggest at least 30 minutes for the appointment. Your pitch won’t last the full time; you need to leave time for discussion afterward.