Q: You will need a conference room to meet with your customers and with your employees (in two different sessions). Ask 6-10 customers to meet with you for a couple of hours to discuss about your product category. It's even better if this session is managed by an outside research firm, but if you are short of time and budget you can do it yourself. Ask your customers to list the top brands they can think of in your category. They have to write down the brand they recall without help. Then they have to agree about the relative positions: who is the first brand, who is the second and so on. Ask your customers to list the features that are more relevant for them in the category. Again they have to write them down and order them from the most important to the least important. This is the key and fun part: you ask your customers or prospects to match a brand with one and only one feature. In this way you can see which brand '"owns"' which feature. This will let you see if there are important features you can own. With the info you have gathered in the session with your customers and prospects you now have a "map" to evaluate potential positioning for your brand. It's even entirely possible that you have no simple positioning strategy available and you have to think outside the box and revise your product offer You have actionable data to write the Positioning Statement that will guide all your marketing activities (see How to Write a Positioning Statement)
A: Block out 4-6 hours in two days. Meet with your customers or prospects. First question: Second question: Ask them to match Brands & Features. In the next day meet with your employees. With the result of the employee session, write a Positioning Statement.

Article: Think about if your spouse's recent actions are new behaviors, or an ongoing pattern of deceit or unworthiness.   Whether you have been married for many years or a few months, it is important to assess their actions over the course of the time you've known them. Unfortunately, "staggered disclosure" is common in these situations, where the cheating spouse confesses to more secrets over time.  Have they been reckless in their financial decisions, their relationships with friends or family, and appear to lack self-control? Do you feel safe and protected when you're with them, or constantly on edge about their behaviors? Does finding out that they've cheated seem to simply add to a list of problematic things in the relationship, or does it stand out as an outlier in a seemingly healthy relationship? Cheating is often a sign of something deeper going on in the relationship.  Possibly one or both sides is not getting what they feel the need.  Identify what your specific needs are to feel loved and appreciated in a relationship. Talking to a counselor, either alone or as a couple, is a good way to uncover these needs or dissatisfactions. You can start right now by considering these questions:  Do you feel appreciated by your partner through their words, physical touch, or appreciative actions? What do you feel is missing from this relationship?  Think about the realistic options to address this concern. Do you feel like you want to rebuild trust with them? Cheating is not your fault.  Do not seek to blame yourself for another person's hurtful actions.  But avoid feeling debilitated by a sense of shame about what has happened. Focus on building up yourself.  Know that you are capable and beautiful.  Focus more doing activities that boost your self-esteem.  Consider a weekend getaway with your friends, a relaxing spa day, or an adventurous trip to some place new. Make a list of all the things that make you valuable and desirable, and review this list regularly. Ask trusted friends or family to contribute to it. Avoid the desire to "get back your spouse" by, in turn, cheating on them or seeking out an affair.  Ultimately it will not help you or your spouse to rebuild trust and confidence in your relationship. While you may be concerned about whether you can trust your spouse, it is important to self-reflect. Being honest with yourself will help you to be honest with them. Reflect on how you feel when you see your spouse, and whether you are willing and able to repair that relationship.  It may help to get away for a weekend to reflect, or to talk to trusted friends and family to help you gain clarity about your feelings. Is there a formal way your spouse can make amends? What would help you feel that they are trying to repair the damage they have caused? You are not making a final decision today. At most, you can commit to a period of time to give the relationship a chance, and evaluate how you feel again once that time has passed.
Question: What is a summary of what this article is about?
Assess if there has been an ongoing pattern of untrustworthiness. Determine what you need from your spouse to feel loved. Believe in yourself. Determine if you will be able to trust your spouse again.

Q: You can do this by contacting your local social service department or religious/charity organization. Find out what you can do to help locally and what is needed.   Support local homeless shelters.Give time and/or money to your local shelters to make sure they survive. A lot of shelters have been moved out of the city areas where they are most needed because they are "unsightly."  Volunteer at local shelters and soup kitchens. This will give you a chance to meet the people who use them, thus giving poverty a face and a voice and discuss with them what they need. Pay attention to the laws and bills being enacted in your local area, or country. Weigh in against laws that seek to punish the poor, simply for being poor.   Support a living wage and basic labor protections for workers so that people can afford to live off their earnings, rather than being forced to two-three minimum wage jobs that barely feed them and their families. Contact your local Senator or Representative by phone or mail and tell them you want increased spending on anti-poverty measures (there is a wikiHow for how to contact your Senators and Representatives. You can find their public address and phone numbers by typing in your area code on www.Congress.org). A phone call will only take 15 seconds and you won't be asked any questions. Elected leaders want to give what people in their constituency want, so if enough people call wanting more spending on anti-poverty measures, then Congressmen will endorse bills that accomplish that. Donations, especially monetary donations, to certain local organizations will make a huge difference in fighting poverty in your community. Most organizations that work to alleviate poverty have tight budgets and little funding and they need all the help they can get from community members.   Give your time to your charity organizations. Help in a soup kitchen or food bank particularly during holidays. Donate toys and clothes to a food bank. Make sure that the clothes and toys are in decent condition and aren't stained or ripped. Donate food. Food banks need nutritious, non-perishable foods like meals in a can, peanut butter, canned meats, canned fruit and veggies. Also donate unopened spices. Spices are too expensive for most people who are homeless or poverty-stricken, but they can make all the difference in making a meal taste better.
A:
Locate where the need is in your community. Support laws and bills help alleviate poverty. Donate.