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Remember that this is a formal business letter. You should address the recipient as Mr. or Mrs. Also use "Dear" as a greeting; "Hi" or "Hello" are not appropriate for a business letter. If you're unaware of the recipient's gender, then use the person's full name after "Dear." Cover letters are "cut to the chase" kinds of letters. A long greeting is unnecessary. The first paragraph is for announcing your purpose, so you should state right from the top why you're writing this letter. The opening sentence should read something like: "I am writing with interest in being matched with a job in sales and customer service." After the first sentence, within the first paragraph, you should give a very brief introduction of yourself. This shouldn't go longer than two sentences; just give the recipient an idea of who you are. A good introduction would be: "I am a recent graduate of Rutgers University, where I majored in management." Since the recruitment consultant will match you with a job based on your cover letter and resume, you should state if there is a specific job or company you're interested in being matched with. That way, the recruiter will know what you're looking for and be better equipped to help you find a job. Recruiters may or may not advertise the companies that they work with. If the recruiter you're writing to has made this information public, mention the specific companies you're interested in working for. This demonstrates that you're a serious candidate who has done research into the job you want. After letting the recruiter know what kind of job you're looking for, you have to demonstrate why you would be qualified for that particular job. In a new paragraph mention all of your relevant experience, and why that would make you good at the job you're seeking.  Remember that this section shouldn't just restate your resume; the recruiter already has your resume. What it should do is elaborate on some points that don't get fully covered on your resume. For example, you may have done an internship for a semester. This is only one line on your resume, but you can elaborate on how it gave you invaluable skills and experience for the job you're seeking. You can also bring up experience that isn't on your resume. For example, tutoring your neighbor might not be suitable for a resume, but you can mention how this experience gave you a sense of responsibility, which will help you in the job you're seeking. Remember, the point of this letter is to show the recruiter that you're a good fit for the job you want. Therefore it's not enough to just state your skills. You also have to show why these skills and experiences will make you a good job candidate.  Look at the transferable skills you've attained. For example, if you're looking for a job in sales, you might not think your stock worker position at a retail store gave you much experience. But if you dealt with customers, that means you've gained customer service experience. These skills easily transfer over to dealing with potential clients for your company. If you've never had a job, things you've done in school can also be applicable. You might have given a classroom presentation. That means you have public speaking experience. Other classroom experience that gives you job skills are the ability to meet deadlines, multitask, and work under pressure. After stating all of your relevant experience, start a concluding paragraph. In this paragraph, you should reiterate your job preference and that you are a qualified candidate. Also thank the recipient for his or her time in considering your application. Your closing should sound something like this: "As you can see from my qualifications, I am an ideal candidate for a position in sales and marketing. I greatly look forward to hearing from you and speaking further. Thank you very much for your time and consideration." Never send in a cover letter without proofreading it first. Any spelling or grammar mistakes will hurt your application and make you look unprofessional. Always go through your letter at least 2 more times before sending it in. If possible, have someone else read it as well. A fresh set of eyes could catch mistakes that you missed. Don't forget to attach your resume when you send your cover letter. If you don't send your resume, it's almost certain that the recruiter won't answer your cover letter or refer you for a position.
Address the recipient properly. State why you're writing the letter. Introduce yourself to the recipient. State the job you're interested in. State your skills and interests. State how your skills and interests are related to the job you want. Restate your enthusiasm in the conclusion. Proofread your letter. Send your resume with your cover letter.