Q: Look online for home hydro dip kits, which allow you to transfer a specific print or design onto a 3-D object (that can be submerged in water without harm) without specialized equipment. In general, companies making these kits will offer an assortment of designs to choose from to customize your kit. Basic home hydro dip kits should include:  Patterned film Activator Top coat Basecoat Universal primer Most DIY kits will not come with a container to use during the dipping process. Choose a watertight plastic, glass, or aluminum container that is deep enough to fully submerge the object you are hydro dipping. It should also be long and wide enough to leave 5-6 inches (approximately 12-15 cm) between the edge of the container and the object. Make sure that the item you are dipping is free of dust and debris. Spray the item with the primer provided in your kit, enough to coat it but not enough for the primer to run. Apply 1-2 light coats of the base coat spray provided in your kit, and leave the item to dry for one or two hours. Before applying the primer and base coat, use masking tape to block off any parts of the item that you do not wish to have an image printed on. Measure the size of the object you wish to cover and add 4-5 inches (approximately 12-15 cm) on each side. Cut the film accordingly. Make sure that the film remains dry during this process, as getting it wet could cause the image to warp. Place masking tape around the edges of the film to keep it from rolling. Fill the container with hot (but not boiling) water, approximately ¾ of the way full. Carefully pick up the film and bring the opposite sides together, holding it like a sling. Place the bottom of the sling onto the middle of the surface of the water, and slowly bring the sides down to place the film flat on the water. Use your phone or a stopwatch to ensure that the film dissolves for sixty seconds. After the sixty seconds, spray the activator provided in your kit evenly over the film. Once coated, the film should take approximately 5-10 seconds to turn into liquid ink on the surface of the water.  When the film is fully activated it will have a distinctly glossy appearance, and will expand to fill the entire surface size of the container. Hold your item at a 45 degree angle and slowly submerge it into the water. Once the item is fully submerged, even out the angle by pushing it down towards the ink. Keep your movements fluid for best results. Put on gloves before dipping your item. If they are not supplied in the kit, purchase a pair before starting the whole dipping process. Slowly remove the item from the water. Hold the item lightly and carefully, and avoid rubbing its surface. Rinse it under cold water immediately for approximately 3 minutes to remove any PVA residue. After air drying the item, apply an even coat of the aerosol top coat spray provided in your kit. Let the item air dry before applying a second coat. Continue the process until the finish is to your liking.
A: Purchase a kit. Choose a suitable container. Prepare the item. Size and cut the film. Set up the container. Let the film hydrate and apply the activator. Dip your item. Rinse the item. Apply the top coat.

Q: Shorter names are easier to remember than longer ones. The Texas Oil Company shortened its name to Texaco and it's hard to imagine "Jerry's Guide to the World Wide Web" having been as successful if they hadn't decided on the shorter "Yahoo." Even if you're using words that are made-up or use creative spellings, make sure they make some level of sense for the product or service. "U-Haul" and "Flickr" work despite their text-speak because they are accurate names for the business, not because they are spelled strangely. Naming your salon "d' verse tease" is too clever for its own good. It might seem like the best idea in the world to name your construction business "Daedalus Construction" because you've studied your Greek mythology, but alienating customers by risking going over their heads is a risk. This is where knowing your audience comes in: a comics shop named "Jim Gordon's" might appeal to the Batman-obsessives while alienating the average reader though average readers tend not to shop in comics shops anyway. Think of it as a tradeoff. Upscale restaurants in expensive districts can get away with naming their restaurant something French, but it might be a bad idea in West Memphis, where your clientele might be made to feel excluded, or not "in the know." Too often, an adjective becomes train-wrecked into a noun, and a terrible business name is born, like QualiTrade or AmeriBank. Names like this lack personality and your business won't stand out in a market saturated with similar-style names. If your business name includes Ameri, Tech, Corp, or Tron as prefix or suffix, you might want to reconsider and come up with a name that's less saturated. Geographically-specific names will lock your business into a particular niche that will require changing the company name if it grows outside that niche. "Omaha Pipe and Drain" will work for a plumbing repair business in the metropolitan Omaha area, but it won't help a plumbing contractor land a pipefitting contract in Des Moines or Kansas City. "Kentucky Fried Chicken" officially changed its name to "KFC" recently for this very reason. Everyone called Bob Dylan's backup band "The Band." One day, it just stuck and they would be "The Band" forever. If everyone has taken to calling your copy shop "Main Street Copy," don't risk changing it to "The Awesome Copy Super Fantastic Fun Shop" because the given name isn't exciting enough. In the end, your product or service is the most important thing and the name is the package it comes in. If it's already got one that works, don't change it. Alternatively, know when you've picked a name that doesn't work and take the risk of changing it. Even if you already ordered "TACSFFS Rules" magnets for all the workers at the Main St. Copy joint, take the hit and go with the name that works.
A:
Look for a short name that's easy to spell and pronounce. Go universal. Avoid clichéd names. Pick names that can work anywhere. Pick the most accurate name.