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If a company is doing a large amount of borrowing, its ROE may be artificially high.  This is because debt decreases equity (equity = assets – liabilities), driving the ROE up.  However, assets increase because of the influx of cash from the loan.  So, the ROA will be lower because you are dividing net income by total assets. This is a company's current share price compared to its per-share earnings. Divide Market Value per Share (current share price) by Earnings per Share as found on the company's website.  For example, $25 current share price) / $5 (earnings per share) = 5 P/E Ratio. A high P/E Ratio indicates investors are expecting higher earnings growth in the future. A low P/E suggests a company may currently be undervalued or that it is doing very well compared to its past trends. The average market P/E ratio since the late 19th century has been about 16.6. A company should show continuous growth in revenue as a result of sales over a 5-10 year period. Earnings are the amount of revenue that the company keeps after paying all its expenses.
Investigate the amount of debt carried. Calculate the Price Earnings Ratio (P/E Ratio). Compare Earnings per Share.