INPUT ARTICLE: Article: Customers like shopping and being recognized or remembered for what they like. Even if another place has a better product, some customers are willing to shop at places they're treated better.  Learn your customers names and greet them. Customers like to feel like they are important and something as simple as knowing their name or what specific product they like can make all the difference in how often they choose to return to your business. There are no "small" customers. Treat everyone who walks in the store as if they're about to drop a thousand bucks on your top shelf goods, then turn around and do it again. Then work on making that true. to repeat customers in order to make them feel like they are a value to your business. A rewards program or discount for regular customers can be an excellent way to retain customers. When customers come into your store, find some way to get them to sign up for a mailing list, to keep them aware of special sales, deals, and promotions, on a semi-regular basis. Customers are more likely to return if you give them a specific reason to come back. It's also good to advertise your social networking pages, asking customers to "like" or "friend" your page. This can be a great way of keeping in touch. One of the worst mistakes that a business can make is doing the opposite, and you can do a lot by striving to exceed people's expectations of what's to come. Don't make your product sound like something your customer can't do without if you know it's cheap and unreliable. You'll never retain a customer that way, even if you're friendly and your store is clean. If you know your tamales are better than any tamales in town, you don't have to say "Best tamales in town." Let them speak for themselves. Price them at a reasonable profit margin and sell them regularly for a discount to get the word out. If people know they can get a good deal and good quality, you'll be in business. It's increasingly common for employees to be at one or the other end of an extreme. In some stores, employees are all aloof, ignoring the customers completely and texting or talking among themselves. In other stores, employees leech onto the customers and refuse to leave them alone. Customers dislike both. Train your employees to be "on" at all times, but also with the ability to be genuine and learn to back off.  Employees also need to be well groomed and present themselves in a clean, attractive way while they're at work. Maintain a dress code of some kind at your place of business, appropriate to your product or service. Abercrombie & Fitch recently came under fire for giving preference to thin, white employees. If you want to keep your customers coming back, represent all types of people in your workforce. One excellent and underutilized way to retain customers and attract new customers is to hook up with complementary business, or nearby business who offer a different service to a similar customer base, and cross promote. Put up flyers or ads for a vintage clothes store in your laundromat, or sell a local bakery's goods in your coffee shop, in exchange for them selling your coffee at theirs. While a crowd of people plugged into laptops may not seem like the most attractive customer base, an increase in online freelance work, especially in larger cities, means that a huge segment of the workforce is looking for a place to sit and use Wi-Fi. If you run a restaurant or other place where customers congregate, establishing a policy for Wi-Fi is a great way to bring customers back. One of the problems with Wi-Fi is that sometimes customers will buy one cheap thing and sit there for six hours, taking up a space that you could turn over to new customers. Come up with a timed policy about the Wi-Fi to make it work of you.

SUMMARY: Form real relationships with your customers. Offer a special financial incentive for repeat business. Keep an email or SMS list. Under promise and over-deliver. Make sure your employees present themselves professionally. Cross-promote your business with complementary businesses. Provide free Wi-Fi.

In one sentence, describe what the following article is about: Anxiety is one of the most common causes of sleep talking, so reducing your stress levels during the day might be enough to put a stop to your late-night monologues. There are multiple ways to reduce stress in your daily waking life. Removing causes of stress often helps, but when that isn't possible, learn practices to help relax your mind and body. Meditation, yoga, and regular massages are a few such options. Moderate physical activity can help regulate your mind and body. Try walking at a brisk pace for 15 to 20 minutes each day. Schedule these walks for the morning, late afternoon, or early evening. Avoid exercising shortly before bed, however. Cardiovascular exercise, in particular, stimulates your circulation and may make you feel more awake for a brief period of time. For that reason, you should exercise no later than one to two hours before your intended bedtime. Spend more of your waking hours in natural, indirect sunlight. Try to soak in at least six to eight hours of daylight on a daily basis. By getting more sunlight during the day, you can help your brain associate “light” with “wakefulness” and “dark” with “sleep.” After several weeks of increased daylight, you may notice yourself feeling more awake during the day and more tired when it's time to sleep. This could lead to deeper, more relaxed sleep, which typically involves less sleep talking.
Summary: Minimize emotional stress. Exercise during the day. Regulate your light intake.

INPUT ARTICLE: Article: Fill a small bucket or bowl with warm water and a few drops of liquid soap or dishwashing liquid. Take a dishwashing brush, shoe brush, or toothbrush and scrub the soles with the soapy water to remove dirt, grime, mud, and anything else you’ve stepped in. Wipe the soles off with a damp rag when you're finished. This will make the cleaning process easier, and give you a chance to clean the laces. Swirl the laces around in some soapy water, and give them a scrub if they're dirty. Rinse them under clean water, ring them out, and hang them to dry. With a shoe brush or old nail brush, carefully brush off dirt, dust, and dried mud from your Docs. Be sure to get into all the hard to reach places as well, such as where the stitching is and inside the tongue. If you don’t have a shoe or nail brush, you can use a clean, damp, lint-free cloth to remove dirt and dust. If you have any scuffs or polish build-up on your Docs, you can remove both with an acetone-free nail polish remover. Apply some nail polish remover to a clean rag or lint-free cloth. Gently rub at scuffs and polish build up until the scuffs wear away and the polish comes off.  When you're finished, rub the shoes down with a damp, clean cloth and allow them to air dry.  Don’t rub too hard with the nail polish remover, otherwise you may damage the finish. Because leather was the skin from a living animal, it needs to be moisturized and conditioned (just like human skin) to prevent it from drying, cracking, and losing its durability. Rub your Docs with a cloth or sponge to massage a conditioner into the leather, making sure to get the hard to reach places as well. Let them dry for about 20 minutes afterward. Popular leather conditioners include:  Lemon essential oil (not olive oil, which can cause oil damage)  Mink oil  Wonder Balsam, which is a product made by Dr. Martens that contains coconut oil, beeswax, and lanolin, and which is designed to help protect against water and salt  While saddle soap is often recommended as a conditioner for leather, the lye it contains can actually cause your leather to dry, crack, and deteriorate faster

SUMMARY:
Clean the soles. Remove the laces. Brush off dust and dirt. Take care of scuffs and old polish. Condition the leather.