Write an article based on this "Have some content ready before you start building the website. Remember that good content is more than text. Commission a professional photographer. Write quality articles."
It will be much easier to see how you website style looks if you have your actual content instead of placeholders. You don't need too much content, but it will look much better in mockups if you have some copy and original images. You don't necessarily need the body of an article, but you should at least have actual headlines. The internet is much more than simple text websites. In order to stand out in your niche, you'll need a variety of different content types to attract and retain visitors. Some possible content to keep in mind:  Pictures. Audio Video Streams (Twitter) Facebook integration RSS Content feeds If you are including photos on your site, your initial impressions will be much better with professional photography. A single good photo is worth more than twenty bad ones. Look for recent art photography grads for cheaper solutions than long-time professionals. The written content on your page will determine the vast amount of your web traffic. While you don't need to worry too much about content creation at this point of the design process, it doesn't hurt to start thinking about it, since you'll need content on a regular basis once the site goes live. Beyond article content, there are written items that you will most likely during the website construction process. This could include contact information, company names, or anything else that will be used in multiple places on the site.