Apply a warm towel or heating pad to your hickey. Leave it there until the area is warm. Just be careful not to burn yourself. If you're heating up a pad in the microwave, make sure you follow direction and give it time to cool down.  Apply heat until your neck is warm enough  Do not apply heat to your hickey right away. You should only do this after 48 hours of getting your hickey. If you just got your hickey, apply ice and begin massaging the area. Once your neck is warm enough, use your fingers to rub the hickey in a circle, from the inside of the hickey outwards. This will help break up the blood clots and will improve circulation in the area. Drag your fingers from the center to the outer edges of the hickey. Remember to be gentle. If you apply too much pressure, you can make it worse. Take a break and try the massage again a few hours later.
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One-sentence summary -- Apply heat to the hickey. Massage the area from the inside out. Apply pressure to the center of the hickey. Repeat the process a few times daily.


If you are working inside on a table or counter, make sure you lay paper, a plastic sheet, or a drop cloth down to protect the surface from paint. Cover the area where the pot will sit and any area you might set paint down. If you are painting outside, you may still want to cover hard surfaces so the paint doesn’t stain anything. Doing this will keep you from smearing the paint while you hold the pot. You can balance the pot by putting a hand on the bottom (which will now be on top), because the bottom won’t be painted. Use something that is big enough to balance the pot.  You can use a canning jar, a soup can, a peanut butter jar, or another cylindrical container. The size of jar you’ll need will depend on the size of the pot. If you are painting a large pot, this technique may not be an option. This is not mandatory, but it is easier than holding the pot in your hands for the whole time as you paint. It’s easiest to use a spray sealer that’s meant for concrete or brick. Since clay pots allow water to soak through, this creates a barrier between the plant and the paint on the outside of the pot. Sealer is usually found in the paint section.  It’s best to do this outside, or at least in a well-ventilated garage. Spraying this kind of product inside is not safe. Drying may take up to 24 hours. Check the product instructions to be sure. Seal the inside and outside of the pot. If you don’t seal the inside, when you water the plant the water will soak through the pot and can make the paint loosen and peel off. If your pots are decorative and will not have real plants in them, it is not necessary to seal them. You can use colored primer if you want to, especially if you want it to work with the paint. Otherwise, a basic white primer is fine. This will help the paint stick to the pot better. Plus, primer helps cover the red color of the clay.  Prime all around the outside, but also extend the primer at least an inch down the inside of the pot. Although some sources say to paint the bottom, it’s best not to put any primer or paint on the bottom of the pot as this can affect proper drainage.
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One-sentence summary -- Lay newspapers down. Place the pot upside down on a jar. Seal with a waterproof sealer. Prime the pot with an all-purpose primer.


The content of your copy should be inspired and informed by the research you conducted on the product or service. The intended audience will likely have questions that are similar to your research questions. Good copy anticipates these questions—answering them before the customer even has a chance to wonder.  Always write with your audience in mind. Scrutinize each word, phrase, and sentence of the copy to ensure that it will be well received by your target audience. Provide your audience with a comprehensive understanding of the product or service. Explicitly state how the product or service will benefit, improve, or fill the need of your customer or client. Radio ads are frequently tuned out by listeners and extremely short. To compensate for these circumstances, copywriters must capture their audience’s attention quickly and write short, precise, and clear copy that holds their listeners’ attention. Achieving this delicate balance is tricky, but possible.  Do not try to share every detail about the product or service in the copy. Keep your message simple and the focus on the product or service—don’t let the copy get bogged down by an overworked creative format. The product or service should not be overshadowed by a vignette, dialog, or testimonial. Revise your copy with an editing eye. Consider every word, phrase, and sentence carefully. Could you shorten a sentence from 15 words to 6 words? Is that joke relevant? Is there a better word?  Remember that most people who are listening to radio advertisements are driving a car. When the music or show stops, they are apt to change the station. The copy must stop them from changing that station, or get through the other thoughts they have in their head while driving. In addition to presenting the product or service in comprehensive and articulate manner, radio ads must also call its listeners to action. In other words, you must explicitly tell the intended audience what it is you want them to do. Call to actions may include telling your listeners to:  Buy the product or try the service Go to a sale at a specific store Contact the manufacturer or business Attend a concert or club Watch a specific television show Radio ads rely heavily on sound effects and music to help listeners visualize a scene. When incorporated into the copy correctly, sound effects and music can elevate and transform an ad. As you write the words of the radio ad, simultaneously envision the accompanying sound effects and music.  Sound effects and music should never be an afterthought. You may also wish to include unusual voices in your ad.  For instance, if you are selling a beverage, hearing the bottle open can be enticing. If you are selling season tickets to a baseball team, the crack of the bat and roar of the crowd can grab someone's attention. Rely on these other elements to enhance your ad.
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One-sentence summary --
Use your research on the product or service. Create copy that is engaging and simple. Provide your audience with a clear call to action. Use sound effects wisely.