Q: Social media is a pretty cheap way of staying engaged with your consumers. Create a Twitter account and a Facebook page, at a minimum. You can also create a Facebook group around a theme instead your business. For example, a massage parlor might start a Facebook group on “Relaxation Tips for Men.”  Remember to use consistent branding on your social media accounts. For example, your logo should be your profile picture on Twitter. Also put your tagline in your bio. Whoever handles your social media accounts should understand your branding voice. Websites aren’t free, but they shouldn’t cost a lot. You’ll probably pay a couple hundred dollars a year. You can either design the website yourself using Wix or similar programs, or you can hire someone.  On your website, you can post client testimonials that support your brand. For example, a massage parlor can have clients testify about how relaxing the massage was. Your website design should also complement the design scheme you use on printed materials. Blogging is a great way to build company loyalty. Your blog should provide value for consumers, such as “do it yourself” articles. For example, if you run a massage parlor, you can upload a video showing people how to give their spouse a massage. Don’t blog unless you can upload content regularly, which is key to establishing loyalty. Avoid only communicating digitally. Instead, host events for your customers that help further the brand you are creating. For example, a designer of maternity clothes can host a baby shower for a group of customers. You’ll only pay for snacks and possibly rental space. At the event, you can also hand out gifts—perhaps, your new clothing line for babies. As a business owner, you’re already a semi-expert in your industry. Reporters constantly need people to give them quotes to use in stories, so you should cultivate these relationships. A mention in a newspaper article will increase your brand’s visibility.  Sign up at helpareporter.com. At the website, you’ll enter your information as a possible source reporters can contact. Also be proactive at making contacts. Read stories about your industry and send emails to the reporters congratulating them on their great article. They’ll remember you.
A: Use social media. Create a website. Blog. Host events for customers. Help out a reporter.

Article: Start attending openings, trade shows, trunk shows, professional gatherings and so on. Dress smartly and introduce yourself to people. Don’t be pushy, but do focus on chatting with people in a friendly way.  Bring business cards with your contact information printed on them. This will help people remember your name and make it easy to contact you if an opportunity comes up. You may not want to restrict yourself completely to shoe-related events. Art events more generally, for example, will be gathering places for artistically minded people who may be in a good position to help you move up in the industry. An informational interview is a chance to talk to someone who does the kind of job you want to do. Contact a shoe designer and set up a time to talk about the industry and their job.  Be sure to plan a time and location that is convenient for the designer. This is not an interview for a job. You are presenting yourself as someone interested in learning more about the industry, rather than as someone looking to be hired on the spot. A professional organization is a network of people who participate in a similar profession. These organizations often host conferences, advocate policy, promote education and professional development, and give awards. Most are member-based, and you will have to pay an annual fee to join.  Some examples related to shoe design include: Industrial Designers Society of America, American Institute of Graphic Arts, American Apparel and Footwear Association, and Association of Sewing and Design Professionals  Many professional organizations have regional or local chapters and student chapters. Talking regularly with someone who has a solid career in shoe design can give you good insight and advice as you progress on your trajectory. You might find a mentor through a professional organization, an internship or through a university design program.
Question: What is a summary of what this article is about?
Grow your professional networks. Go on an informational interview. Join a professional organization. Find a mentor.

Q: Camels have an odd, side-to-side gait that causes a lot of friction if you aren't prepared. And the last thing you want is rough, straw-like camel hairs grinding up and down your soft legs. Your socks should come up as high as you can get them since the motion often hikes your pants up uncomfortably. Other clothing essentials include:  A hat and sunglasses to protect your face from the sun. A long scarf or bandanna to protect your face in case of a dust storm. Dust goggles, especially if the forecast hints at possible storms. Don't look it in the eyes if you're nervous. Just stride up to it purposefully, coming from a diagonal angle. Unless you're a pro or have help, you're only going to mount the camel if the beast is sitting. With most guides and groups, the chance of agitating a camel is pretty low. However, there is no reason to take unnecessary risks. Getting on the camel is the hardest part of riding. Do it quickly, using your momentum as a guide. There is usually a stirrup on one side for your foot. Step up on this stirrup and get your other leg over and around.  You want to be straddling the camel to keep your balance as you start riding. Once the camel stands up you can then move your legs to get more comfortable. There will be a handle on the front of the saddle to help you hold on as you get up. Some people actually mount by "leapfrogging" from behind the camel. Trust your guide's judgment if he/she suggests this — they know their animals best. Camels stand up with their back legs first. If you're not careful, they'll throw you face first into their necks. Hold onto the saddle and lean back to counteract the camel's motion. Once it has a sure footing with the back legs, it will move to the front. Slowly lean forward as the camel pushes up so that you end up with your back straight.
A:
Wear long pants and long socks to protect your skin. Approach the sitting camel from the side, slowly and confidently. Throw your leg over the middle of the humps and quickly mount it. Lean backward as the camel starts to stand. Slowly lean forward as it gets onto its front legs.