Write an article based on this "Develop an online presence with social media accounts. Reach out to local publications, blogs, and websites. Purchase a point of sale software. Track your inventory regularly."
Try to advertise on Facebook. Sponsored posts will allow you to specify your target market and reach out to those with interests in beauty supplies. Remember to make your social media presence unique and helpful. In order to  use social media to market, boast consistent branding across all social media platforms by using the same logos and types of posts. Online write-ups are an easy way to get free marketing. Try shooting an email to your local newspaper or city magazine, letting them know about your new business. Do the same for beauty-specific blogs and websites. Most of these outlets are always looking for more content, so offer up yourself for an interview or featured article. Instead of a standard cash register, many small businesses these days are pivoting to running their sales through iPads. Most of these platforms also come with easy ways to track your different products and daily reports. While there are a ton of options out there, a few popular ones include:  Revel Square Breadcrumb Lightspeed This will help you make sure you never run out of popular products. Let the inventory and trends directly impact your next order from your supplier.