INPUT ARTICLE: Article: The best time to plant cilantro depends on where you live. Cilantro won't survive in frosty conditions, but it doesn't like extreme heat either. In temperate climates, the best time to start planting cilantro is in late spring, between the months of March and May (Northern Hemisphere). In more tropical climates, cilantro will grow better during cooler, dry times of year, such as fall.  You may also have success by planting cilantro late in the summer and allowing it to grow into the fall. If the weather becomes too hot, the cilantro plants will start to bolt - which means they will flower and go to seed, so choose your time of year wisely. To get a head start on the weather, try starting your seeds indoors and then transfer them outside as the weather improves. Select a patch of soil where the cilantro will get full exposure to the sun. It will tolerate some shade in southerly areas where the sun gets very hot during the day. The soil should be light and well-drained with a pH of 6.2 to 6.8. If you wish to cultivate the soil before planting, use a shovel, rototiller or spade to work 2 to 3 inches (5.1 to 7.6 cm) of an organic mulch such as compost, rotten leaves or manure into the top layer of soil. If you are using manure, make sure the manure is composted or aged for at least 3 months so it doesn't burn the young plants. Rake the area smooth before planting. Sow the seeds about 1⁄4 inch (0.6 cm) deep, spaced 6 to 8 inches (15.2 to 20.3 cm) apart, in rows approximately 1 foot (0.3 m) apart. Cilantro seeds need plenty of moisture to germinate, so make sure to water them frequently. They need about an inch of water per week. They should germinate in about 2 to 3 weeks. As cilantro grows so quickly, you should plant a new batch of seeds every 2 to 3 weeks to ensure that you have a fresh supply of cilantro throughout the growing season. Once the seedlings have reached about 2 inches (5.1 cm) in height, you can fertilize them with compost or organic fertilizer. Be careful not to over-fertilize, you only need about 1/4 of a cup for every 25 feet (7.6 m) of growing space. Once the plants have established themselves, they do not need as much water. You should aim to keep the soil damp, but not soggy, as cilantro is a dry climate herb. Stop the cilantro plants from becoming overcrowded by thinning the seedlings when the cilantro is 2 to 3 inches (5.1 to 7.6 cm) tall. Pull out the smaller plants and leave the strongest ones to grow larger, allowing 8 to 10 inches (20.3 to 25.4 cm) between each plant. The smaller plants can be used in cooking and eaten. You can also prevent weeds from growing by spreading some mulch around the base of the plants as soon as they are visible above the soil. Harvest cilantro by cutting off individual leaves and stems from the base of the plant, near ground level, when the stems are 4 to 6 inches (10.2 to 15.2 cm) tall. Use the fresh, new shoots in cooking, not the older, ferny-type leaves which can taste bitter.  Don't cut off more than one-third of the leaves at one time, as this can weaken the plant.  Once you have harvested the leaves, the plant will continue to grow for at least two or three more cycles. Sooner or later the coriander plants will start to flower. When this happens, the plant will stop producing fresh, new shoots with edible leaves. At this point, some people cut off the flowers in the hopes that the plant will produce more leaves.  However, if you would also like to harvest coriander seeds from the plant you should leave it to flower. Once the flower dries, you will be able to harvest coriander seeds that can be used in cooking. Alternatively, you can allow the seeds to naturally fall to the ground where the cilantro plant will self-sow, providing you with more cilantro plants the following growing season. You can also save the dried seeds and plant them the next growing season.

SUMMARY: Choose the time of year. Prepare a spot in your garden. Plant the cilantro seeds. Care for the cilantro. Prevent overcrowding. Harvest the cilantro. Decide whether or not you want to leave the cilantro plants to flower.

INPUT ARTICLE: Article: When you're new to writing ads, it can help to break down other ads and figure out where they went wrong. Find a few bad ads - you'll know they're bad because your first impulse will be to skim right over them - and try to figure out what makes them so ineffective. Is it the headline? The bridge? The tone?  Once you've pinpointed what makes the ad bad, think about how you could make it better. Rewrite the ad to make it more effective. Take a look at effective ads, too, and try to determine what makes them great. When you write your own ad, try to make it sound as natural as you can. Write it as though you're saying it to someone else. People are drawn to natural writing - it speaks to them in a way that overly formal, stilted writing just doesn't.  Don't be too stiff - you want your audience to feel accepted and understood. Don't be too friendly, either - you could come off sounding fake. No matter where your ad is published, you should keep it short and sweet. People don't have time to read an ad that requires more than about 30 seconds of their attention - or less. They're encountering your ad on their way to doing something else, like reading an article or getting off the train or bus they're riding. Your ad should be interesting enough to make a big impression using very few words.  Use short sentences instead of long ones. Longer sentences are difficult to take in in a short period of time. Play with your copy so that you say what you want to say in as few words as possible. It's not necessary to use complete sentences, as long as your message gets across clearly. These days, people want to read reviews and testimonials before buying a product. They aren't usually content to try it out until they're reasonably sure that it has worked for other people. Incorporating a testimonial or two into your ad could be a great way to build trust with your audience right off the bat.  Choose a quote from a well-respected customer, if possible. For example, if you're selling a health product, use a quote from a doctor or another health professional. If you're short on space, you can always put testimonials on your website instead of using them in your ad. If you have the opportunity to use an image or video in your advertisement, think carefully about your ad's composition. Having an image will allow you to use fewer words - you won't necessarily need to describe your product's features or state what it does. Instead, Juxtapose the picture or video with an intriguing headline or tagline and your company's URL. Once you have your ad written, record yourself reading it or saying it to someone. Play it back to yourself. Does it sound conversational? Is it compelling? If someone said it to you, would your interest be piqued? Reading it out loud is a good way to spot deficiencies that could cause your ad to fall flat. Go ahead and publish it in a few places to see what kind of reception it gets. Hopefully, you'll see your sales start to increase. You can determine whether new business is a direct result of your ad by asking customers how they heard about your company. If they reference your ad, you know it's working! Don't keep publishing an ad that isn't increasing your sales. Keep rewriting it until you're confident it's actually bring in more business. A poorly-written ad that doesn't represent your company well can actually do more harm than good. After you've used your ad for a few months, keep things fresh by rewriting it to advertise a new product or feature.

SUMMARY:
Dissect bad ads. Make it sound natural. Keep it brief. Consider using testimonials. Use graphics wisely. Record yourself saying it aloud. Test your ad. Rewrite it until it works.