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Use a conversational tone in your speech. Write an introduction. Create a paragraph for each point you want to make. Use an anecdotal experience to tell a story. Be as concise as possible. End the speech with a conclusion and a call to action. Proofread the speech.
Keeping your speech simple and conversational will help it reach the maximum amount of potential voters and will prevent people from not understanding your points or tuning you out. Avoid using long words that are hard to pronounce or sentences that are overly complex just to sound smart. This will prevent you from stumbling on your words when you deliver the speech.  You should write the speech with phrases and words that you normally use when talking to people. For example, don’t write something like, “Voters and citizens, the abhorrent nature of my opponent while he assumed the position as treasurer saw that governmental coffers were drained to their lowest point in a decade!” Instead, write something like, “Can you really trust my opponent? When he was treasurer so much money went missing that we’re now at the lowest level in 10 years!” The intro should get the listener’s attention and describe what the rest of the speech is going to be about. State the main points, issues, and solutions towards the beginning of the speech so that the voters can follow you as you give the speech. Limit the number of issues you’ll be talking about to two or three so that you can keep the listener's attention.  If you’re running for school president you can say something like, “Hey everyone. Today I’ll be talking about the important things that everyone here cares about, like the quality of our lunch, access to sports, and lack of programs and what faculty can do to fix it.” If you're running for city council or mayor, you can say something like, “Thank you to everyone who decided to come. Today I’ll be talking about how essential educational investment is and what we can do about bringing jobs and industry back to our town.” Start the paragraph by stating the issue and end the paragraph with the solution. Each point in the speech should be set up as an issue or problem facing the voters and how you'll provide the solution. Make a separate paragraph for each issue that you want to talk about in your speech.  If you're running for school president your paragraph could start something like "We all know that school lunch is bad, but would it surprise you to find out it's actually unhealthy? I have a plan to work with facility to improve the quality of our lunches." If you're running for a federal office, you could write "There are many issues that face us today, but one of the most important things right now is access to healthcare. My plan for a single-payer system will ensure that everyone, regardless of income, will be able to afford high-quality health services in our state. I believe that healthcare is a human right, not a privilege." Jumping from point to point will only confuse the listeners. You don’t always have to stick to this structure but it's what usually works best and will keep your speech organized. Keep the listeners engaged by telling a story. Use a story that will help explain your main points, like an experience you had or a story a concerned voter told you. Think of something impactful and emotional that relates to what you want to say and use that to present your points.  For instance, if you are running for school president you could say something like, "Everyone knows Jeremy is an amazing basketball player. We've all seen the videos online and we know how dedicated he is to getting better. But we don't have a team here. And that needs to change!" For instance, if you’re talking about increasing the minimum wage, you could say something like, “I know a girl in my district named Gabby who is a single mother without her high school diploma. She’s one of the hardest workers and most genuine people I have ever met, but she is on government assistance because the only job she can get will only pay $8 an hour. This is just not an income that can sustain any sort of family, and it’s up to us to make sure that corporations reward workers who put in the effort and do the right thing. That’s why I’m proposing a major increase of the minimum wage over the next 5 years to $15 per hour.” Avoid going off-topic and stay on your main points when writing the speech. Tangents can bore or confuse the audience and could even muddle what you’re trying to say. Don’t be afraid to cut out any words, phrases, and even entire paragraphs that aren’t necessary for your speech.  For example, if you’re mainly campaigning on environmental justice and immigration reform, don’t talk about foreign relations or prison justice reform in your speech because it will make the speech long-winded and off topic. The conclusion should summarize and wrap everything up so that your main stances are clear. The conclusion is also a great place to give the audience a call to action, or something actionable that they can do to improve their situations. Typically for an election speech, that means getting out to the polls to cast their vote.  If you're running for office in school, you could say something like "We've talked about the lack of resources, unhealthy lunch food, and lack of decorations at the dances. And I've also layed out every way we can solve these problems together. If you want to do better for Freemondt Highschool, vote for me on November 8th!" For instance, you could say, “And if you vote for my opponent, nothing will change! That’s why on November 5th, you should vote for me. Read the speech out loud and catch any errors in spelling, grammar, or punctuation. Give the speech to someone you know so that they can proofread it as well. If you’re including statistics or facts, double-check to make sure that everything is correct before creating a final draft of your speech. You can also shorten your speech or add components that you think may be missing. If you’re talking about a foreign country or including the names of people in your speech, make sure you know how to pronounce them correctly.