INPUT ARTICLE: Article: The positioning statement should encapsulate the primary value of the product or service for the consumer. All your product and marketing decisions for your company brand should align and support your positioning statement. It will act like a roadmap for your company’s marketing team and serve as a guidepost for all your marketing plans. Your positioning statement should also identify the target market for the product and how you are going to market the product to that target market. Every product has a “value proposition”, which means how much the product is worth to its intended consumer. Your positioning statement should be able to communicate the value proposition of the product and provide a strategy for marketing the product based on its value proposition. Your positioning statement should be written for the average reader and be easy to understand and remember. It should also be written specifically for your target market and make claims that are within reason. Your brand or company should be able to deliver on the promises and commitments made in the position statement.  As well, a good position statement will demonstrate how your company will differentiate from other companies and competitors. Your company should be able to “own” its position in the market with this new product, while still being consistent with its existing branding and marketing plan. A good position statement will also leave room for your brand or company to grow into its position in the marketplace. The position statement shouldn’t be a closed statement, and should be looking to the future growth of your company, as well as any adjustments or changes that may be made moving forward.

SUMMARY: Treat your positioning statement like an internal tool for your company. Identify the target market for the product in the positioning statement. Go for a simple, memorable, and specific position statement.


INPUT ARTICLE: Article: Metal wire can be found at a local craft store. You will find it in the jewelry making supply aisle. It’s usually sold in a gold or silver finish. Each strip will be cut to be 2 ½ feet (76 cm) long. Make the cut using a pair of wire cutters. Set the wires off to the side. The wire cutters are sharp. Use caution. String a bead onto your first wire. Bring it down to the center of the wire. Bend the wire around the bead until the ends meet. Twist the wire tightly, moving down from the bead about ¾ inch (19 mm). You will be left with two ends on either side of the twist. Add another bead to one of the ends of your wire. Bend and twist the wire around the bead like you did in the last step. You will have about ¾ inch (19 mm) of wire below the bead. Repeat this step on the remaining end of the wire. You now have three beads on the wire in a “t” shape. Secure the beads by twisting the remaining wire together below the “t”. Twist these two wires together about ¾ inch (19 mm). Add three beads to each of the remaining wires. You will end up with 10 “t” shaped wires with three beads on each wire.

SUMMARY: Purchase 25 feet (7.6 m) of 22-gauge wire. Cut the wire into 10 strips. Add a bead to the first wire. Add two more beads to the wire. Secure the beads. Repeat this process with the remaining nine wires.


INPUT ARTICLE: Article: Following the vet's instructions, treat your cat's ear mites to eliminate the problem.  Never treat ear mites without having them diagnosed by a vet. Anti-mite solutions could easily irritate or worsen problems with similar symptoms to ear mites.. Regular and thorough ear-cleaning is required to cure ear mites. Commercial cleaner is usually used to clear the ear of debris, followed by cleaning with prescription ointments.  A cat's tail should be cleaned as well, as they frequently wrap themselves in their tails to sleep. This means eggs and mites can spread to the surrounding fur.  Ointments and pesticides prescribed by your doctor should be used for 7 to 10 days following an outbreak. If you have any other pets in your home, clean their ears as well as ear mites have likely spread.  Cats can be stubborn about taking medication. Have a friend help you if your cat is particularly resistant to treatment. Try to limit your cat's interactions with places and situations that expose him to ear mites.  If you have an outdoor cat, you might consider keeping him inside if he is prone to frequent ear mite outbreaks. However, outdoor cats can be difficult to keep inside if they're accustom to coming and going as they please. If your cat suffers from Feline Immunodeficiency Virus (FIV) he should not go outside. Not only does his weakened immune system make him more susceptible to ear mites, the spread of FIV can be prevented by limiting his exposure to strange cats. Be wary of animal shelters and pet stores where ear mite outbreaks are common. Check all incoming kittens and cats for signs of ear mites before releasing them into your home. Items cats use frequently should be washed after an outbreak.

SUMMARY: Treat your cat's ear mites. Avoid past mistakes. Wash a cat's bedding and toys.


INPUT ARTICLE: Article: If you’re supposed to be somewhere, aim to be there right on time. It is better to be early than late. If you know you might run into traffic or other obstacles, leave early to give yourself extra time.  Being punctual is one of the best ways to show that you are dependable. Even being just a few minutes late can send the wrong message. Set alarms on your phone to wake you up in the morning or to remind you when you need to leave. If you know you need a lot of time in the morning to get ready, make sure that you wake up early enough to get it done. If you receive an email, phone call, text message, or letter, read it and respond to it within 24 hours. By doing so, you'll make sure that they get the proper response and that you don't forget to reply to important matters.  If someone calls and you’re not available, try sending them an email or text message asking if you can call them back later. Set aside 30 minutes in the morning and afternoon to answer all of your emails. This will help you answer them if you are busy throughout the day. Occasionally making a mistake doesn’t mean that you are not reliable. Just make sure that you accept responsibility for all of your mistakes and offer to fix them as soon as possible.  For example, if you promised to pick up groceries on the way home and forgot, you might offer to go back out and get them. If you made an error on a document at work, tell your boss that you will fix it right away. Whether you’re helping your friend assemble a TV stand or preparing a presentation at work, always do your best work. Go above and beyond if possible to show that you can perform good work consistently. For example, if you are helping someone put up pictures on their wall, take the time to measure out the space and to level out each frame. Don’t just put a nail in the wall and walk away. It’s hard to be dependable when you’ve taken on too many responsibilities for one person to handle. Don’t be afraid to ask friends, family, or coworkers for help when you’re feeling overwhelmed. For example, you might say to your spouse, “Can you pick up the kids from school today? I promised my boss I would get this report done by the end of the day, so I may need to work a little late.” Changing your habits takes time and commitment. In order to change your habits permanently, you will need to keep at it over a long period of time. Studies show that, on average, it takes 66 days of daily, persistent effort to change a habit. It’s likely that you’ll have setbacks along the way, and that’s ok—just try to identify what caused the setback, so that you can avoid it happening again.

SUMMARY:
Show up on time. Respond to emails and messages quickly. Fix your mistakes in a timely manner. Deliver good work every time. Delegate tasks, when you need to. Be patient with yourself.