INPUT ARTICLE: Article: You want the video to remind your viewers of your brand. Therefore, use similar language to what you use on your website and pick a similar style of graphics.  If your brand is more professional, use professional language. If your brand is more quirky, use language that reflects that quirkiness. Using a lot of jargon or using convoluted, run-on sentences can be confusing and off-putting for your audience. Pretend you are describing your product to your grandma. You want to reach as wide an audience as possible. Though you want to reach a wide audience and your language should reflect that, your product is most likely meant for a particular audience. Gear your script and format to that audience. It’s ok to use some younger slang (that everyone understands) if that’s who your audience is.  For instance, if you want to discuss a particular problem your product is addressing or even if you want to poke fun at yourself, you could use slang like “epic fail.” Be sure to address the audience as “you,” as it will draw them in Generally, viewers will connect more with something lighthearted than with something very serious. Try poking a bit of fun at yourself in the process. Check your script for errors. Make sure you have grammatically correct sentences. It's a good idea to give the script to someone else to look over, as they will pick up on any errors you might have missed Overall, a great script is short, to the point, and memorable. A good length for an explainer video is 1 minute to 1 ½ minutes, which is approximately 140 to 180 words per minute or 210 to 270 words per minute and a half. Stand out from the crowd in the style of video you use or in the humor you use. Try something innovative with animation or draw your viewers in with a set of trivia questions. Maybe what makes your video “memorable” is what you’re offering to the viewer—a new idea or a great offer. Pick something that will stick with them for a while.

SUMMARY: Stick to your brand. Be careful not to get entangled in jargon, and use short sentences. Pick a target audience. Remember to keep it light. Edit your script. Cut your script down. Make your script memorable.


INPUT ARTICLE: Article: Your vocal cords, like your skin, need to be protected so they don't age prematurely. If you're hard on your vocal cords, your voice could end up sounding gravelly, whispery, or otherwise unpleasant long before its due. To protect your vocal cords, take the following measures:  Don't smoke. Smoking cigarettes has a very pronounced effect on the voice, causing it to lose volume and range over time. If you want your voice to stay clear and strong, it's best to quit.  Cut back on drinking. High alcohol intake can also cause your voice to age prematurely. Try to breathe clean air. If you live in a polluted area, load your house with plants to clean the air, and try to get away from the city to breathe fresh air as often as possible. Don't scream too much. If you're a huge fan of hardcore music or you just enjoy screaming sometimes, be aware that using your voice in this way can strain it. Plenty of singers have experienced laryngitis and other vocal maladies from overusing their vocal cords. When we experience stress or surprise, the muscles surrounding the larynx contract and cause a high-pitched voice to emerge. If you're constantly nervous, anxious and stressed out, this higher pitch might be your everyday voice. Take measures to calm yourself down so that your steady, full voice is able to emerge.  Try taking a few deep breaths before you speak. In addition to calming you down, this will gear you up to project from your diaphragm, improving the sound of your voice. Take 10 seconds to think before you react. When you allow yourself time to gather your thoughts before reacting in nervousness or surprise, you have greater control over your voice. Think, take a swallow, then speak - you'll find that your voice comes out more steady and relaxed. Singing alongside instrumental or vocal accompaniment is a good way to increase your pitch range and keep your vocal cords in good shape. Similarly, you could practice singing along to songs that are outside of your usual vocal range. Each time you sing along, match the notes and pitch of the original singer as closely as possible without straining your voice.  With piano accompaniment, begin singing a scale: doh, re, mi, fa, sol, lah, ti, doh. Start at the most comfortable, natural pitch possible. Repeat the scale, increasing your starting pitch by one note each time until your voice begins straining. Once your voice begins to strain, stop. Repeat the scale again, decreasing your starting pitch by one note each time and stopping once your voice begins to strain.

SUMMARY: Take care of your vocal cords. Examine your stress level. Practice singing.


INPUT ARTICLE: Article: There are a couple of benefits from choosing a spot close to the lifeguard. First, it is good to have a lifeguard near when you have small children so that they can be reached quickly if something grows wrong. It is also good to be near a lifeguard because it is easier for children to remember where you are when a lifeguard station is nearby. Do not choose a spot directly in front of the lifeguard station. The lifeguard needs a clear path to the water and will ask you to move. Invest in a small tent that can be easily set up and taken apart. A tent is better than an umbrella if you will be bringing kids to the beach. It provides more shade, and it is a good place for them to nap if they need it. Make sure you find a spot on the beach that a tent can be set up without invading anyone else’s space. The best type of tent to get is one that folds flat and can be zipped up in a case. They are easier to transport this way. A treasure hunt is a good way to keep your kids active and entertained. Bury things like golf balls, large shells, or plastic toys in the sand and have them dig for the “treasures.” Bury the items close enough to your location so that you can keep an eye on them and give them clues. Put a bucket in the center of the “treasure” area and have them put the items they uncover into the bucket. Building a sand castle is a classic experience at the beach during childhood. Choose a spot where the castle won’t be washed away, dig a well in the sand, and scoop up some sand. Then, add some water to the sand, squeeze the sand until it is compact, and begin building the castle until it is completed. Use a bucket to create shapes for the castle. The beach is a great place to fly a kite because it is usually pretty windy. Flying a kite is a great way to keep kids entertained, and it can serve as a fun challenge. If you don’t already have a kite, one can typically be bought at a souvenir shop near the beach. Make sure to choose a spot with plenty of space and keep an eye on your children as they fly the kite. If you already have a kite, test it out before leaving for the beach to make sure it works. The beach is fun, but it also provides a rich learning environment for children. Take a walk around the beach and explore the shells, tide pools, plants, and sea life that has washed up on the beach, like starfish. You can make a list of things you would like your children to identify and make a game out of quizzing them on what the names are of things like crabs and seaweed. Make sure to warn your kids not to pick up anything dangerous, like broken shells with sharp edges.

SUMMARY:
Choose a spot near the lifeguard. Set up a tent. Go on a treasure hunt. Build a  sand castle. Fly a kite. Explore the environment.