Summarize the following:
A successful business should base itself on a clearly worded mission statement. A mission statement is generally brief, no more than one or two sentences, that clearly states the purpose of the business. If you have a strong business idea, then your mission statement should reflect the following:  Who your company is. You should explain what you stand for and why you do what you do. Who your targeted customers are and what you have to offer them. The problems or needs that your company serves. The kind of work environment that you support for your employees. After you come up with an idea for a business, you then need to consider and who will make use of the services or products you intend to provide.  It is not enough just to have an idea for a business. You need to know that your business will have customers, and you need to be able to identify them.  One way to clarify your customer base is to conduct needs surveys. You might hire a professional market analyst to conduct a widespread survey, either online or by mail. Or you can choose a much less costly route and conduct some oral surveys yourself, just by approaching people at a mall, grocery store or train depot. Wherever people tend to congregate, you might ask some pointed questions like, “If there were a new store offering customized video games, is that something you would buy?” After conducting a market survey, review the results and reconsider the strength of your business idea. If your survey results do not show that a market exists to support your business, you may need to revise your idea. For the best results, your business idea should be something new, creative or original. If it’s a familiar product, maybe you have defined a new way to provide customer support. Or maybe you have a new product that is an improvement over anything that is currently available. Identify what makes your business unique, and then plan to focus on that in your marketing. For some business types, the location may not be important. If you provide a professional service to other companies, for instance, you might be able to do that from anywhere. On the other hand, most restaurants or retail sales stores will rely heavily on customer access and visibility. You may not need to develop something completely new, if you find a location where the need is strong. For example, franchises work by repeating proven business in new locations. If a certain neighborhood does not yet have a Starbucks, for example, you might move in with that proven franchise. Or move in with your own style of a coffee house, if you think the location needs it.

summary: Review your mission statement. Examine your customer base. Beware of similarity to existing businesses. Evaluate your location needs.


Summarize the following:
Before listing your mattress for sale online or trying to sell it to a resale shop, get some photos that clearly show its condition. Get pictures from several angles and in good lighting. Take close-up shots of any important details you wish to highlight, such as original tags or labels. Your photos should also support any claims you make about the condition of your mattress. While you want to present your mattress in the most favorable light, transparency is also important. Tell potential buyers about any damage to the mattress so that they will not be surprised when they inspect the item or bring it home. Give an honest description of the mattress’s age and history. Potential buyers will be more interested in your mattress if they know exactly what they are getting. Write up a description with plenty of details about the mattress, including:  Size (e.g., queen or twin). Type (e.g., memory foam, pillow-top). Brand. Original sale price. Current condition. Details about how the mattress has been cleaned and maintained. Buyers will want to know whether or not your mattress has been in contact with potential allergens, such as pets or cigarette smoke. If you have pets or smoke in your home, address any steps you have taken to clean and deodorize the mattress.

summary: Get some good photographs. Be honest about the condition of your mattress. Provide as many details as you can. Tell potential buyers about conditions the mattress has been exposed to.


Summarize the following:
Since the gums are soft, it's easy to scrape them and make them bleed. Unfortunately, this can be a serious injury for a pup with low platelets. Until the vet tells you your dog is in the clear, stick to a well-balanced soft dog food. Your dog needs to rest until it starts to feel better. Additionally, a lower activity level helps protect your dog from accidental injury. Since even a slight bump can cause bruising, it's hazardous for your dog to be too active.  Encourage your dog to lay on a soft blanket or pet bed while it recovers. Talk to your vet before returning your dog to its normal activity level. It's important that your dog not get injured while its platelet counts are low, as its blood won't clot well. Unfortunately, even a small bump or scrape can become life threatening to a dog with low platelets. To protect your dog, go through your home to make sure you don't have any potential hazards. For example, don't leave items lying on the floor, make sure items on shelves are secure, and check that doors and cabinets are fully open or shut. Also, it may help to put padding on sharp furniture corners, if you have any. Your dog is most vulnerable when it's outside or around other animals. That's because it's easy to come across something on a walk that could injure your dog, like a stray branch or a hole in the ground. Similarly, it's impossible to predict how animals will act. Be very careful while your dog is in recovery. If you can, keep your dog away from other animals, and try to walk it in an area you know well.
summary: Switch your dog to nutritious soft food, which is easier on its gums. Reduce your dog's activity level to help it recover. Remove any items from your dog's environment that could cause injury. Supervise your dog closely while on walks or around other animals.