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If there's already a national campaign for your cause, let them do the hard work. That is, join the national campaign, and use their materials to help raise awareness instead of creating everything yourself. If you want to reach a wide audience, getting other people on board can only help. Ask people who are sympathetic to your cause if they'd like to get involved with developing your campaign. Talk to experts to figure out what you're doing right and what you're doing wrong. Many experts will be willing to help out with your campaign. While you're there, ask for a quote to use in your promotional materials, as well as for assistance with building your promotional materials.
Check to see if someone is already doing the work. Invite friends and family to join you. Find and talk to experts.