Article: Rather than just saying "hello" or immediately starting on your pitch, start your call by greeting the recipient professionally. Use the recipients name in your greeting, trying to remain as formal as possible. For example, try "Good morning/evening, mr./mrs./ms. ____." Afterwards, immediately introduce yourself by name and introduce your business.  Use only your first name, unless you are the owner of the business. Say briefly what your business can do for them, but not exactly what you offer. For example, say "we save local businesses money" instead of "we offer cheap accounting services." This makes the recipient curious about exactly how you can save them money. In many cases, you will have a standard script to follow. However, it can be difficult to read off the script directly with any real fluidity, and you may lose your place if you are interrupted. To remedy this problem, memorize your script but only keep a list of key points in front of you. This will help you pick up your place and make your speech more natural. Thank them for taking your call. Promise that you won't waste their precious time and that you will soon let them get back to their busy schedule. Bring up the reason for your call as a question, like "would you be interested in a product that you could lower your accounting costs while maintaining the same quality?" Focus on what your product can do for them, not the product itself.  If you're not talking to someone who can make business decisions, keep working until you get to them. Use questions to assess the prospect's needs and identify how your product or service can remedy them. When pitching your product or service, focus on the benefits you can provide your customer. Tell them how it can save them time or money, increase profits, or improve their lives and happiness. It may help to explain what your product has done for others, with numbers to back this up. If possible, describe your benefits in the same language (the same terms) in which your prospect described their problems. This builds trust between you. Have your prospect commit to a meeting for more information or to see your product or service in action. Ideally, you'd close the sale over the phone, but in many cases this is just not possible. If nothing else, encourage them to consider your proposition and give them contact information so that they can reach you if they decide they want to know more.
Question: What is a summary of what this article is about?
Have a standard, professional greeting. Follow a guide. Thank the recipient for their time. Identify the prospect's needs. Pitch your product. Make them commit.

Problem: Article: There are a variety of turmeric mask recipes that can be used on your face. These combine turmeric with ingredients that will both help your skin and help the turmeric stick to your skin. Common ingredients for a turmeric face mask include: honey, yogurt, milk, avocado, oat or chickpea flour, and lemon.  One recipe you can use is to combine 2 tablespoons (30 ml) of chickpea flour, a quarter teaspoon (1 ml) of turmeric powder, 2 teaspoons (30 ml) of honey, and enough yogurt, milk, or water to make the mixture into a paste.  For a really simple mask, simply combine a quarter teaspoon (1 ml) turmeric with 2 tablespoons (30 ml) of honey. This mixture is easily applied to the face due to the stickiness of the honey. For skin that is dry but also prone to breakouts, combine 1 tablespoon (15 ml) of turmeric with half a mashed avocado. Make your own special combination if you like! If you have any of the ingredients normally used in face masks on hand, simply combine what you have and use it. You can find dried turmeric in most natural food stores in the dietary supplement section. You can also easily find it and buy it online. If you are interested in using fresh turmeric, look in your local natural food store. Fresh turmeric is usually stored near fresh ginger in your store's produce section. It is not always available, so if you can't find it be sure to ask the produce worker at your store if it is available. Combine the ingredients of your mask in a bowl, making sure to mix ingredients completely. Whatever recipe you choose, make sure that the resulting mixture is liquid enough to apply to the face but not so runny that it will run off your face. This means that it should be the consistency of a thick mud. Apply the turmeric mask so it comes in direct contact with your acne. Use your fingers, a fan brush, or a small spatula to smooth the mixture all over your face. Apply a thick layer to your face so that the mask doesn’t dry out too quickly. Like with all beauty masks, be sure to avoid getting it in your eyes, nose, or mouth, as this would be uncomfortable. Turmeric can stain your face yellow. You can remove any residual yellowness by lightly scrubbing your skin with a paste made of chickpea flour. Face masks and cleansers can upset your skin’s natural pH balance and leave it either greasy or dehydrated. After washing off the mask, put on a little toner and follow it with your favorite moisturizer to rebalance the skin and lock in moisture.
Summary: Pick a recipe or create your own. Gather ingredients. Make the mask. Apply the mask. Apply toner and moisturizer to your skin.

Use a tape measure to measure the width and length of the indoor space you want to cool. Then multiply the width by the length. Different air conditioners have different cooling capacities, so you’ll need this information to select one that has the correct cooling capacity for the size of the space you want to cool. If there’s no wall or door separating the space you want to cool from an adjoining room, add the area of the adjoining room to your calculation because the air conditioner will have to cool that space as well. The cooling capacities of all air conditioners are measured in BTUs (British thermal units) per hour. By looking at a unit’s BTUs, you can know the area it is capable of adequately cooling. The higher a unit’s BTU, the larger the area it can cool. The label or online description of a specific air conditioner will typically state what area the unit is capable of cooling.  An air conditioner with a cooling capacity of 5,000 BTUs, for example, can cool rooms that are between 100–150 square feet (9.3–13.9 m2) in area. You’ll need an air conditioner with a cooling capacity of 6,000 BTUs to cool a room that’s 150–250 square feet (14–23 m2) in area. For a comprehensive guide to what BTU rating most closely matches the size of your room, visit https://www.energystar.gov/products/heating_cooling/air_conditioning_room?qt-consumers_product_tab=3#qt-consumers_product_tab. Aside from the size of the space you want to cool, the amount of sunlight it receives and other factors will also determine the BTU rating you’ll want to choose. Go with a unit with 10 percent higher capacity if your room receives a lot of direct sunlight.  Buy a unit with 10 percent less capacity if the room you’ll be cooling is heavily shaded. Add another 4,000 BTU if you’ll be using the air conditioner to cool your kitchen. If more than 2 people will be regularly spending time in the room, increase the capacity of the air conditioner you buy by 600 BTUs per person.
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One-sentence summary --
Measure the area you need the air conditioner to cool. Find an A/C unit with the recommended BTU rating for your space. Get an A/C unit with a higher BTU rating if your space receives a lot of sunlight.