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Once your Instagram becomes famous, people will refer to it by your account's username; for this reason, your username should be memorable, distinctive, and easy to say out loud. Your username's style should reflect your content theme; if you're an artist, for example, you'll probably want to stick to some derivative of your real name (or your artist alias). There are a variety of things you might have readily available for users here:  A rich but concise description of your content, motives, and/or intent. A link to your website if you have one. Your work email address. It's worth setting up a dedicated email address for your Instagram account. Usernames for any pertinent social media accounts (e.g., Twitter and Facebook). Usernames for any IM services you'd like to share. Your PayPal or Venmo ID for donations. A resume. Posting this on a static blog page and then linking the blog page in your bio is the best way to display your resume. Unlike your personal Instagram or Facebook page, anything you post here needs to fit a singular theme (e.g., fitness or food).  In a pinch, find something you believe society doesn't have (or something it would benefit from having more of) that correlates with your talents. Make sure your content adheres to the Instagram Terms of Use. This process includes making the photos aesthetically pleasing through use of filters and other editing options as well as placing pertinent information in the photo's description.  If you're advertising, for example, a short sentence describing the product or service you're promoting in relation to how it betters your life followed by appropriate links should go in the photo's description. Posts tend to be best-received at around 2:00 AM and at 5:00 PM. Make sure you're around these times for your target demographic's specific timezone. While it is important not to inundate your followers with content, providing quality posts a few times per day will keep them satisfied. Try to vary your content within its thematic scope; you don't want to deviate too much from the kind of stuff you normally post, but you shouldn't be posting the same thing every day. Users will generally give you feedback--whether explicitly or implicitly--that can help you tailor your future posts to the majority of your followers. You won't be able to incorporate every user's suggestions; instead, focus on common themes from the bulk of your Instagram followers. This will both promote your account name and increase your overall likability:  Respond to comments often. Once you reach a certain follower amount, you'll no longer be able to respond to all comments; still, try to respond to a couple of users per post. Favorite posts from brands, users, or accounts with which you'd like to work. This is a way to practice Instagram altruism while simultaneously promoting your account name. Links to your pertinent social media accounts should already be in your bio, but it's important to keep these pages updated with relevant content:  Facebook - Create and maintain a dedicated Facebook page for your Instagram content. You can then promote this page on Facebook. Twitter - Create a specific Twitter account for your Instagram content. You can cross-post Instagram content to Twitter, though you should endeavor to post unique content here too. Other sites that will depend on your intended demographic include Tumblr, YouTube, and Pinterest.
Make a creative but descriptive username. Flesh out your bio with pertinent information. Decide on a theme for your content. Fine-tune your posts and their descriptions. Post several times a day. Read your posts' comments. Maintain an active presence on Instagram. Complement your Instagram account with other social media accounts.