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These photos will help you tell the story you want to tell. The clientele should be excited and intrigued by what they see in the brochure.  Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset. Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location. People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. Each vacation will have a different feel/tone. You will want to convey whether your destination is relaxing, exciting, or somewhere in between.  To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones. For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy. While you never want to distract the viewer too much, these three things can help in the aid of the story you are trying to tell.  Use a thin border to contain each of the panels in your brochure.  A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure. If you want to highlight key points of your story, use bullet points or asterisks.  Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences. Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more. The 3-4 sentence sections should match what the visuals are saying. For example, if you are talking about restaurants in your section, use a picture of a restaurant. If you are a student, a standard folded piece of paper will work just fine. However, professionals should look into printing brochures at facilities that specialize in printing.  Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.  If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp. Make sure the printing company has not dramatically changed/altered the layout or design of the brochure.  For both professionals and students, this is a great time to go back and proofread one more time.
Choose eye-catching photos. Consider the color scheme carefully. Add in borders, asterisks, and designs. Organize the brochure so the copy and visuals work together. Invest in a professional printing company. Provide a final copy proof.