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Based on the wants and needs of the students, develop a solid, realistic purpose for your campaign that can benefit everyone the most. Is there something that really needs to be changed? Have you discovered an opportunity to make a difference? Identify your vision and begin to communicate it as much as you can.  If you’ve overheard several students talking about their struggles with being bullied at school, you might decide that your vision should have an accepting, inclusive, anti-bullying focus. If your school only does one volunteer activity each year that a lot of students enjoy doing together, you might create a vision on paying it forward and plan to provide more volunteer activities and events. Come up with one good, catchy slogan to put on all of your marketing materials. Something like “Jack for Council President” is boring and overdone, so get creative and come up with something that communicates your vision, rhymes, or makes a comedic reference. If you want a funny rhyming slogan, try one like “Don’t be wack, vote for Jack!” Putting attractive, eye-catching posters all around the school with your slogan is a necessity. Post them everywhere that you think people walk by frequently. Also, create buttons, pencils, or fliers with your slogan on them to hand out at school. These will get your name out there and possibly even communicate your message and intention.  For example, if your vision is about bringing together students of different backgrounds and social circles, you might create an artistic poster that has only the word “unite” in all caps and features drawings or headshots of the faces of a few different students who have varying styles and ethnicities. Consider how many students go to your school when deciding how many posters you hang. If only about 100 students go to your school, you can hang 10 posters or less. If your school has 1,000 students or more, you may want to put up closer to 50 posters. Use technology to your advantage and create groups, post promotional videos, etc. to have a presence on social media websites such as Facebook, Twitter, and Instagram. This gets the word out off campus and also gives people another opportunity to connect with you, show support for you, and learn about you. Your campaign speech may be the last (or only!) bit of information that students hear from you until it’s time for them to vote. Because of this, it’s important that you write, practice, and give a strong speech spanning about 2-3 minutes. In your speech, you should:  Introduce yourself Explain why they should vote for you by talking briefly about your qualifications and positive personal characteristics State your platform/express what you’d like to change Explain how you are going to accomplish goals and make changes Finish with your slogan
Create a vision. Come up with a catchy slogan. Put up posters and give handouts. Spread the word with social media. Write and give a solid speech.